Meet Motivational Marcus Buckingham, Master of Strengths

British best-selling book-writer and arguably “the world’s most prominent researcher on strengths, leadership and high-performance at work,” Marcus Wilfrid Buckingham, is a remarkable individual. If you’ve ever heard of Strengthsfinder, or better still, taken the phenomenal assessment, behold the co-genius behind it! Renowned for his outstanding contributions to the world of work and the fields of technology, innovation, and philanthropy, Buckingham is a global researcher and New York Times best-selling author focused on unlocking strengths, increasing performance, and pioneering the future of how people work. He is the author of two of the best-selling business books of all time, First, Break All the Rules (1999), and Now, Discover Your Strengths (2001), and his tenth book, Love + Work (Harvard Business Review Press, 2022) is a Wall Street Journal bestseller and has been heralded by Forbes as one of the ten must-reads for career and leadership. Marcus’ 2019 Harvard Business Review (HBR) cover article, “The Feedback Fallacy,” was selected by HBR as one of the most influential articles of the last 100 years, and Marcus’ strengths assessments have been taken by over 10 million people worldwide.

Born 1966 in Buckinghamshire in Britain, Marcus displayed an innate curiosity and passion for technology from a young age. After completing his formal education at Cambridge in computer science, Marcus co-founded a startup in the late 1990s that revolutionized the way people interacted with online content. The company’s groundbreaking platform garnered widespread attention and accolades, propelling Marcus into the limelight as a visionary tech entrepreneur. Throughout his career, Marcus remained at the forefront of technological advancements, leading numerous successful ventures and launching groundbreaking products that transformed industries. His dedication to innovation and his ability to anticipate market trends earned him a reputation as one of the foremost technology pioneers of his time.

Beyond his professional accomplishments, Marcus Buckingham has always been deeply committed to making a positive impact on society. He is renowned for his philanthropic efforts, actively supporting various causes related to education, healthcare, and environmental sustainability. Marcus firmly believes in using his wealth and influence to drive positive change and has donated generously to charities and initiatives around the globe. In addition to his philanthropy, Marcus has been an advocate for promoting diversity and inclusivity within the tech industry.

In addition to the self-published short film series Trombone Player Wanted, Buckingham has made numerous television appearances on US television networks and cable channels including The View on ABC, I Want to Work for Diddy on VH1, The Oprah Winfrey Show on syndication, Good Morning America on ABC and The Jane Pauley Show. Marcus Wilfrid Buckingham the English research-based motivational speaker and business consultant is based in California, USA.

 

BUCKINGHAM LIVE AT MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Marcus Buckingham speaks at this year’s annual Live2Lead Ghana, a brainchild of Dr. John C. Maxwell. As Perbi Executive Leadership Education (PELE), we have been privileged to host Live2Lead on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” Here’s a taste of Marcus Buckingham’s take on legacy: “Your strongest life is built through a continuous practice of designing moment by moment.” Legacy doesn’t just happen; it’s by intentional, intelligent design. Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra, or online, wherever in the world you might be!

October 6 is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes, we can!

Behold Kendra Scott–Builder of a Billion Dollar Legacy from a $500 Budget!

Kendra Scott (born March 27, 1974) is an American fashion designer, founder,former CEO, executive chairwoman, and philanthropist. Kendra Scott, née Baumgartner, started her company (named after her) in 2002, just three months after her first son was born, with only $500. Going door-to-door to Austin, Texas, boutiques armed only with a tea box full of her jewelry, Kendra captivated businesses and customers with her vibrant personality and unique eye for design. Known for her dynamic use of color and genuine materials, Kendra’s commitment to innovation, quality and detail has brought her from a small start-up to a billion-dollar business and has won over loyal fans, media and celebrities alike.

With over 2,000 employees, Kendra Scott boasts of a thriving web business and over 100 standalone stores and has expanded beyond fashion jewelry into the categories of fine jewelry, home decor, and beauty. Today, her company continues to operate out of Austin, TX, with their state-of-the-art corporate office complete with design lab and an industry-leading distribution center both catering to her employees’ career goals and family-life balance.

With Family and Fashion as two core pillars of her business, Kendra maintains a focus on her other core pillar of Philanthropy in all she does. Since 2010, the company has given back over $40 million to local, national and international causes. In 2018 alone, the company gave over $5 million in monetary donations, almost $10 million in in-kind donations, over 2,000 volunteer hours to philanthropic organizations, and partnered with more than 8,000 philanthropic organizations nationwide.

Kendra has been awarded with the EY Entrepreneur of the Year 2017 National Award; the Breakthrough Award from the Accessories Council Excellence Awards; named Outstanding Mother of the Year by the Mother’s Day Council; awarded Texas Businesswoman of the Year by the Women’s Chamber of Commerce; listed by Forbes as one of America’s Richest Self-Made Women; Top 100 Entrepreneurs of the Year by Upstart Business Journal; Best CEO by Austin Business Journal; and Honorary Celebrity Chair for the Ronald McDonald House Charities of Central Texas. She is a member of the Council of Fashion Designers of America and maintains her position as Executive Chairwoman of the Board of Kendra Scott, LLC, the 1-billion-dollar company she founded and was CEO of until she passed on the baton. In 2019, Madam Scott became only the 12th woman in her state to be inducted into the 40-year old Texas Business Hall of Fame. Kendra has a 2022 book entitled, “Born to Shine: do good, find your joy, and build a life you love.”

KENDRA SCOTT AT JOHN MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Kendra Scott speaks at this year’s annual live2lead Ghana, a brainchild of Dr. John C. Maxwell. As Perbi Executive Leadership Education (PELE), we have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” Here’s Kendra’s take: “Focus on what lights a fire inside of you and use that passion to fill a white space. Don’t be afraid of the challenges, the missteps, and the setbacks along the way. What matters is that you keep going.” Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra or online, wherever in the world you might be!

October 6 is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes we can!

Register HERE, NOW.

Meet Mentor-in-Chief, Dr. John C. Maxwell

No single individual has influenced leadership paradigms and praxes in the last four decades like Dr. John C. Maxwell. One would have to convincingly argue otherwise with a long list of millions of people on every continent of the planet whose patronage has inadvertently crowned Maxwell a #1 New York Times bestselling author, coach, and speaker multiple times over. With more than 30 million books sold, John has been identified as the #1 leader in business by the American Management Association® and as the world’s most influential leadership expert by Business Insider and Inc. magazines.

Dr. Maxwell has also received the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network. His organizations—The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation in the world.

In the late 1990s, The HuD Group, which we are proudly affiliated with, started understudying and teaching his opus magnus, The 21 Irrefutable Laws of Leadership, and hasn’t turned back since. At the Perbi Executive Leadership Education (PELE) company, our Principal and a number of our coaches are certified Maxwell coaches, speakers, trainers on the worldwide John Maxwell Team (JMT).

 

MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE

The annual Live2Lead conference is John’s brainchild, and he always opens and closes, with other phenomenal faculty sandwiched in between. As PELE, we have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana we’ve chosen the theme, Leading for Legacy. Here’s John’s take on it: “A legacy isn’t something over which we have no control, like the shadow that follows us down the sidewalk. Rather, we can choose the way in which our influence will remain once we’re gone.” Come and find out how!

Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes we can!

Register HERE, NOW.

Live2Lead 2023: Leader Day Comes Again This Year.

There was recently a humorous corporate piece where the smart CFO said to the CEO, “We can’t afford to invest all this money developing our leaders. What if they leave?”

To which the wiser CEO replied, rather curtly, “What if we don’t invest in our leaders and they stay?”

You would think that “because the economy is tough let’s hold off the ‘luxury’ of leadership development” yet the irony is that precisely because the economy is tough you cannot afford not to grow your leadership to overcome the challenge and soar to new heights. What if the economy isn’t going to get better anytime soon. Will you survive? How will you survive, let alone thrive, if you don’t get better than you are now and better than the economy you live in?

 

THE FRUSTRATION LIVES ON, BUT SO DOES THE DREAM 

Last year, my frustration was that “there is a day dedicated to almost every cause under the sun and pretty much each of the Sustainable Development Goals (SDGs)—women’s day, water day, literacy day, friendship day, founders’ day …  even toilet day. Yet the one thing that causes each of these matters to rise or fall has no such day dedicated to it to elevate and emphasize it. Even then, is a day enough? Surely not; but it is a good catalyst for the remaining three hundred and sixty four (or five) days,” I said.

Last year, I shared a dream that  “the first Friday of October each year will become universally known as LEADER DAY.” It bears repeating that, “There is nothing special about the first Friday in October per se except that consistently for about a decade now, our mentor and leadership expert, John C. Maxwell, has been gathering some of the best leadership minds and hearts on the planet to speak to the issue, and we might as well leverage the opportunity rather than reinvent the wheel. Live2Lead is the name of that event. The name says it all, that’s our purpose on earth: We live to lead.”

We held a successful event last year, only online, looking at the theme “Leading with Integrity & Inspiring Hope, for the Common Good.” To say Patrick Awuah (Founder & CEO, Ashesi University), Patricia Obo-Nai (CEO, Vodafone), James Ebo Whyte (CEO, Roverman Productions), Gwen Gyimah Addo (CEO, The Hair Senta), and Kathleen Addo (Chairperson, National Council for Civic Education) were phenomenal resource persons is an understatement. We will bring you snippets, in text and video, of what they shared to remind and stimulate you towards integrity and hope for your leadership.

 

LEGACY THIS TIME

This year, two more John C. Maxwell-trained and certified colleagues in Ghana have joined our trio of 2022 to pour more fire into the dream that ultimately the first Friday of October each year will become universally known as LEADER DAY. We have settled on ‘Leadership Legacy’ as the theme and will soon be outdooring the slate of speakers, including my celebrated German-trained professor of Cardiosurgery when I was a medical student at the University of Ghana Medical School. We’ve got to live to lead today, for the sake of lives tomorrow. That’s legacy.

You and I know too well the dearth of leadership in our country and around the world, whose ripple effect is the tough economic situation we find ourselves in, and more. We hope to double last year’s number of attendees–this time both online and in-person at the Ecobank Ghana headquarters auditorium–to benefit from the LIVE simulcast from Atlanta and the local content for our context, sandwiching the global feed.

 

CONCLUSION

When leaders get better, everything and everyone gets better too. There is no benefit of not investing in your leadership to get better because the economy is tough. Ironically, the only way out is for you and everyone else to invest in our leadership development to get better. That is the tide the raises all the boats with it, including the economy. In the words of the charming African-American poet Maya Angelou, “Do the best you can until you know better. Then when you know better, do better.” Mark down Leader Day 2023, October 6, to know better, get better and do better.

The Best Promotions are the Worst.

Here’s the worst thing about the best promotion. At one of my organizations, we recently had to let an excellent hire go. Come to think of it, we failed him. We failed him by promoting him.

You would think that all promotions are good but no. One of the worst kinds is being ‘elevated’ to become a leader just because you are an outstanding worker or producer. Working on stuff and excelling is very different from working with souls to excel. The reward for hard work is more work, weird yes, but the latter tends to be more mental work than manual —which most people find as more beneficial—also, more of working with people than working on things.

As one person shared about struggling with leadership upon her first promotion as a telco manager: “Within one month, I went from being the best programmer to the worst supervisor.” I’ve seen this happen to too many people in too many places. I grew up on the University of Ghana campus (both my grandfather and mother were professors there) and I would see time and time again fine lecturers promoted into leadership positions, from heads of department through deanship to vice-chancellorship and flail and fail. How many times have I said that a great chemist or erudite historian doesn’t necessarily make a great leader!

We do the same in the medical world, promoting top surgeons to head departments or if God doesn’t intervene, to head the hospital! When I was promoted to supervise the Military Polyclinic at the 37 Military Hospital in Accra, determining the doctors scheduling and all, in my opinion it was only because I wasn’t a bad doctor and had been around long enough. And no one gave me a minute’s training about leadership. Squat. Thank God I had been a private student of leadership for years prior.

It doesn’t start out as a bad thing; in fact, it is exhilarating at first for the recipient of the promotion. And the giver of the opportunity ordinarily also means well and feels good about it. But organizational leaders need to rethink the notion of making people supervisors, managers or leaders as a reward for diligent or even skillful individual technical work. It can backfire, seriously.

 

A STORY I CAN’T GET OVER

One of the most poignant illustrations of this phenomenon of worker/rewarded-as-leader is told by my mentor Bill George in his book ‘True North.’ It’s about the person who confessed upon her first promotion as a telco manager, “Within one month, I went from being the best programmer to the worst supervisor.” Here are some more details:

“It’s unbelievable how bad I was. I didn’t know how to delegate. When somebody had a question about their work, I’d pick it up and do it. My group was not accomplishing anything because I was on the critical path of everything. My boss saw we were imploding, so he did an amazing thing: He gave me every new project that came in. It was unreal. At 4:30 PM, my team would leave, and I’d be working day and night trying to dig through this stuff.

“Finally, I couldn’t take it any longer. I went to his office, stamped my foot like a 5-year-old, and said, “It’s not fairI have the work of 10 people:” He sad calmly, “Look out there. You have 10 people. Put them to work.” It was such a startling revelation. I said sheepishly, “I get it.”” [1]

If this person hadn’t eventually learned to lead people, she would never have made it to becoming president and CEO of the American Red Cross on June 23, 2008. Prior to that she had also held top management positions at AT&T Corporation and Fidelity Investments. She is a member of the board of trustees of Johns Hopkins University and the board of directors of DTE Energy.

This is Gail J. McGovern we’re talking about here, even recognized by Fortune magazine in 2000 and 2001 as one of the top 50 most powerful women in corporate America. Alas, not all of such stories that begin with such ‘good promotions’ end well, and even when they do, not without significant damage to many.

 

DIAGNOSIS OF LEADERSHIP FAILURE POST PROMOTION

It takes both a different mindset and skill set to move from being an excellent worker to being a good leader, let alone a great one. Yet we come to the world of work with both a mindset and skillset that ill-prepare us for leadership success. Even prior, we are socialized largely to excel as individuals. I concur with Bill George that this unpreparedness is attributable to our upbringing:

“…so much of our early success in life depends upon individual efforts, from the grades we earn in school to our performance in individual sports to our initial work assignments. Admissions offices and employers closely examine those achievements and use them to make comparisons. …As we are promoted from individual roles to leadership, we believe we are being recognized for our ability to get others to follow us…

“To become authentic leaders, we must discard the myth that leadership means having legions of supporters following us as we ascend to the pinnacles of power. Only then can we realize that authentic leadership is serving people… How else can they unleash the power of their organization unless they motivate people to reach their full potential? … Only when leaders stop focusing on their personal needs and see themselves as serving others are they able to develop other leaders.” [2]

 

 

ROAD MAP TO LEADERSHIP SUCCESS POST PROMOTION

If Maxwell’s 5 Levels of Leadership is anything to go by, then when one is promoted from the top echelons of the worker floor (Peak Performer/Worker Level 3 in diagram above), they only end up at Level 1 of leadership: Position. The lowest level of leadership—the entry level, if you will—is position. People only follow if they believe that they have to (otherwise you might use your powers of carrot and stick). If this leader takes the hint and invests in their leadership growth, they can move to Leader Level 2—Permission—which is based on relationship. At this level, people choose to follow because they want to.

You will notice that even what Gail was trying to get done at work, putting the 10 people ‘out there’ to work, is still only mid-level in the Maxwell scheme of things: Production. Good leaders know how to motivate their people to GTD – get things done! And getting things done is what Leader Level 3 is all about. But they’re only good; not great. Leader Level 4 — People Development—can be summed up in another word: Reproduction. One’s goal at this level is to identify and develop as many leaders as one can and investing in them to help them grow. Here (Leader Level 4), you’re producing people as leaders, not producing work through people (Leader Level 3).

The most challenging and highest level of leadership, Level 5, is the Pinnacle. According to Maxwell, it requires longevity as well as intentionality in investing one’s life into the lives of other leaders and organizations for the long haul (while growing yourself as lifelong learner all the while). People follow such because of who they are and what they represent. Their leadership gains a positive reputation, betters still, one has earned respect.

Note that Level 5 leaders develop Level 5 organizations. I will add that in the leader verses institutions debate—as to whether it is strong leaders or strong institutions we need to develop long-term—I would say that it takes Level 5 leaders to build the structures and systems that produce strong institutions. This is the realm of legacy. As a result, Level 5 leaders often transcend their position, their organization, their industry and perhaps even their nation.

And nothing accelerates leaders through these levels, from 1 to 5, like intentional coaching.

 

CONCLUSION

As you can tell already, it’s a long way from being the best worker to being a great leader. There is nothing more painful than a “highly capable individual” (as Jim Collins puts it) thinking that just because they’ve been a peak performer and ‘made it’ onto the supervision, management or leadership floor that they’ve got what it takes to run the ship. One’s productive contribution through individual effort in knowledge, skills and good work habits won’t cut it. As promoters, if we promote people and fail to plan a leadership growth path alongside that, we’ve inadvertently planned to fail them.

Congratulations on your promotion, but to ensure that dream-come-true doesn’t become a nightmare, and the reward a trap instead, you must be aware that it’s a floor and not the ceiling. Top floor workers’ triumphal entry through the golden portal of promotion only lands you as a ground floor leader. Welcome to Level 1 of Leadership: position. Just that.

 

References

[1] Bill George. True North: Becoming an Authentic Leader. Second edition; expanded and updated edition. Jossey-Bass, Hoboken, NJ, 2015, pg. 186-187.

[2] Ibid, pg. 185

Sans Leadership–So Much to Lose, Too Much to Lose.

The following was shared as a TED-like talk to open the Made in Africa Leadership Conference by BCA Leadership on June 14 at the Marriot Hotel, Accra, Ghana.

 

My uncle died. My mom’s youngest brother. He came over to Ghana from the United States, where he had lived for decades, and fell ill. He died in the very hospital I worked in at the time. In fact, he died on my ward. But I can swear it wasn’t his disease that killed him. It was leadership, or rather the lack thereof. Leadership is too important for doctors not to have it.

Some of the most important things in life are not taught in school, like leadership. When some of my friends from university got into government I did exhort them: “Nobody taught us Jack about leadership. LEARN LEADERSHIP! CONTRACT COACHES! Leadership is not just caught; it is taught.” Did they listen? Ha!

Ironically, communal, national, continental or even global leadership, is a deeply person-al thing. It takes deeply transformed leaders to deeply transform society. Authentic leadership begins with aligning what goes on in a leader’s head and heart with True North. Leadership principles or True North are no respector of persons—red or yellow, black or white.

Two days from now, we will be officially launching the 20th anniversary celebration of The HuD Group, a holistic leadership organization started by nine young Africans in Accra. From one country in West Africa, it now has presence in 24 countries, on all six continents. Out of Africa to the Rest. From a former Rwandan refugee now in executive leadership in Uganda to a former child soldier in Sierra Leone now a high-ranking bank official in his homeland, to a Chinese-Canadian who we trained via Skype when she was an international medical student in Australia, a lot of transformation and impact has been achieved but in Ghana in particular I feel much of our gains have been eroded by not giving adequate attention to political leadership.

So today is the first of two important occasions this week where I will be drumming home this point with all my heart, liver, spleen and intestines: “Leadership is too important to leave it to politicians alone.” AND with 90% of African businesses being SMEs, creating 60-80% of our jobs and accounting for 40% of our GDP, what we do here at MLC this week for African leaders and African leadership is wildly important.

When two 14-year old stowaways from Guinea, Yaguine and Foday, froze to death in the landing gear of an Airbus 330 from Conakry to Brussels, they had on them a hand-written letter labelled: IN CASE WE DIE… to the Messrs. members and officials of Europe.

They said, among other things, “We have the honor and pleasure and great confidence in you to write this letter … we appeal to your solidarity and kindness for help in Africa. …we, African children and youth, ask you to create a great, efficient organization for Africa to allow us to progress. …we want to study and we ask you to help us in Africa to study to be like you.”

You should find and read the whole letter here—it will thaw and tear your heart. And that was 24 years ago. Has anything changed?

It’s time for Leadership Made in Africa that makes Africa work for Africans. BEFORE WE DIE. Yes we can, partnering and collaborating to reimagine and reform the Africa that we want! Twende! Let’s go! Let’s do this!

Perbi Executive Leadership Education (PELÉ) Gets New Chief of Staff: Introducing Patrick Kojo Amissah.

Perbi Executive Leadership Education (PELÉ) and allied Perbi establishments heartily welcome Mr. Patrick Kojo Amissah as our new Chief of Staff. Kojo Amissah is a versatile professional with experience in organisational leadership, team and operations management. He believes in striving for excellence and critically analysing problems with the goal of coming up with practicable, innovative solutions. He has worked in the educational, publishing and financial sectors.

Kojo’s previous work experience includes co-managing a start-up (Catalyst Learning Limited) and growing it into a sustainable firm. His responsibilities included structuring and establishing different roles and tasks, recruiting and training staff, establishing systems, managing finances, and planning and executing projects. For over three years he led in the development, printing and distribution of over five million copies of textbooks and workbooks to various schools across Ghana. He managed communications and relations with foreign printing firms including negotiating prices and planning the delivery of printed books.

We are convinced that the skills and knowledge gained from these experiences will enable him to quickly adapt to the demands of the Chief of Staff role at PELÉ and to exceptionally perform the outlined responsibilities. Mr. Amissah possesses good leadership and team management skills which he honed while serving as Team Leader, Curriculum Development and as Chief Operations Officer. Watch out for PELÉ’s online leadership courses to be launched by mid 2023.

Mr. Amissah developed important team building and conflict management strategies as he directly and indirectly managed over thirty individuals performing different roles. He also possesses good negotiation skills and valuable stakeholder management experience. At PELÉ, we believe these are important transferable skills that will aid his interactions with staff of Perbi Executive Leadership Education and affiliated organisations like Perbi Cubs, Kwiverr, The HuD Group, Send Africa, Adeshe Real Estate, ISMCanada, PAIS, Africa to the Rest, BCA Leadership, the Lausanne Movement etc. Kojo takes the baton from Ashesi cum University of Warwick alumna Araba Andoh who laid pioneering tracks for the role.

According to Kojo, “I am highly motivated to serve in the role because it provides the opportunity for me to put my unique mix of experience in leadership, operations management and publishing to use in the worthy cause of growing executives to make significant impact in society. I also believe that working directly with an accomplished leader and entrepreneur like Dr. Yaw Perbi is an unmissable opportunity to grow professionally.” Among Kojo’s first tasks will be helping to host the incoming BCA Leadership Made in Africa Leadership Conference, launching PELÉ’s avant-garde DeepLEAD online leadership course and providing operational support for both The HuD Group’s 20th anniversary activities and Kanéval by PerbiCubs/UNESCO Accra World Book Capital. In commemoration of the latter, Dr. Yaw Perbi seeks to (re)publish all his two dozen books.

We welcome Mr. Kojo Amissah at this inflexion point where YAW PERBI is transitioning to PELÉ (Perbi Executive Leadership Education) to maximize team potentials beyond the availability and capability of Dr. Yaw Perbi as an individual. PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. PELÉ’s vision is to see a flourishing global ecosystem of authentic leaders characterized by growth, success and significance.

Kojo wields a Bachelor’s degree from the University of Ghana and an MBA from Coventry University. He is a practising catholic. Akwaaba, Kojo. Bienvenue, Monsieur Amissah. Here’s to your own growth, success and significance. Together, let’s carpe diem and make a dent in the universe!

Introducing PELÉ (Perbi Executive Leadership Education).

Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.

Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer,  that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.

 

A Play on Words

In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.

As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”

 

A Word In Play

Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”

Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.

 

 

What’s in a Name?

According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”

PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.

 

Conclusion

We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.

Competence is Character.

Photo credit: Jethro and Moses, watercolor circa 1900 by Jacques Joseph Tissot (1836–1902), courtesy of Wikimedia.

 

While a lot of #leadership thinking is that leadership comprises #competence AND #character, for others like Jethro of Midian, competence IS character. Discuss.

 

For the Eager Beaver:

“Listen now to me,” Jethro advised Moses his son-in-law regarding leadership delegation, “Select capable men from all the people–men who fear [revere] God, trustworthy men who hate dishonest gain–and appoint them as officials over thousands, hundreds, fifties and tens” (Exodus 18). Jethro, also known as Reuel, was a Kenite shepherd and priest of Midian.

The Fathers’ Appetites Have Soured the Children’s Futures