STRIVE MASIYIWA – Strife. Success. Significance.

The stirring story of an affluent, all-round African who began the burgeoning of Black British billionaires. From a southern African refugee status to a global tech giant stature, Strive Masiyiwa’s life story is loaded with life lessons.

 

INTRODUCTION

Strive Masiyiwa is a household name in the world of Information Communication Technology (ICT) on every continent of the world. Zimbabwe-born and London-based, the nearly-63-year-old African billionaire businessman and philanthropist worth 1.9 billion USD (2024)^[1], a little ahead of Apple’s Tim Cook in the same industry,^[2] has caught our eye at PELÉ for several reasons. Our interest has been in how well he straddles the worlds of leadership and entrepreneurship, politics and philanthropy, family and faith. Strive is the Founder and Executive Chairman of Econet Group, the international technology conglomerate comprising Econet Wireless Global and Cassava Technologies.

 

GROWTH

Early Years

Born to entrepreneurial parents on January 29, 1961 in then Rhodesia, later to become Zimbabwe post-independence, Strive Masiyiwa’s family left the country after the government of Prime Minister Ian Smith‘s Unilateral Declaration of Independence from the United Kingdom.^[3] Their refugee family settled in a copper mines area in Zambia where Strive would attend primary school. By the age of 12, his parents could afford to invest in European education and sent him off to a private school in Edinburgh, Scotland as an international student.

Politics

In the wake of finishing high school in Scotland, in 1978, Master Masiyiwa returned to Africa to join the freedom fighters. However, “One of the senior officers told me,” he recalls, “’Look, we’re about to win anyway, and what we really need is people like you to help rebuild the country.'”^[4] With that he returned to Britain to study engineering, and would later lead “a new African revolution–in telecommunications.”^[5]

Strive would finally graduate from the University of Wales in 1983 with a degree in electrical engineering. After a stint in the computer industry in England he returned to Zimbabwe the next year hoping to aid the post universal franchise elections country recover from the Rhodesian Bush War.^[6]

 

Entrepreneurship

When Masiyiwa returned home to Zimbabwe after a 17-year hiatus, he initially worked briefly as a telecoms engineer for the state-owned telephone company before quitting to start up his own electrical engineering business using his monthly salary savings and a Barclays bank loan.

Later he would grow large in his entrepreneurial expedition and diversify into telecoms, with the emergence of mobile cellular telephony, eventually establishing Econet Wireless after much strife with the Zimbabwean government which initially refused to give him a licence to operate. That was a five-year legal battle (1993-1998) which went all the way to the highest court of the land and reportedly took him to the brink of bankruptcy. Strive’s strife was against a crippling cocktail of corruption and cronyism. In the end, his victory was not for himself alone, for it led to the removal of the state monopoly in telecommunications, and is regarded as one of the key milestones in opening the African telecommunications sector to private capital.^[7]

 

Dual Blessing of Southern and South Africa

In 2000 Masiyiwa left Zimbabwe with his family to go to South Africa for a season. “Part of the reason it would be unwise for him to return is almost certainly linked with a decision he took that same year to make a personal loan to the owners of Zimbabwe’s three independent newspapers, including the Daily News, which was later shut down by Mugabe’s regime.”^[8] While this was his second refuge in his native southern African region—having been once a refugee in Zambia as a young lad—Masiyiwa maintains that the real reason he moved to South Africa was to realise his dream of creating a truly multinational African business.^[9] Hear him: “This is the space we have been trying to fill, to pioneer the development of African companies that have a global outlook. South Africa was the only place where there was an outlook about building businesses that go to other countries.”^[10]

 

SUCCESS

Continental Leadership

Strive Masiyiwa’s company’s first cell phone subscriber was connected to the new network in 1998,^[11] the same year in which he listed Econet Wireless Zimbabwe on the local stock exchange as a gesture of thanks to reward the thousands of ordinary people who supported him during his long legal battles against the Zimbabwean government.^[12]

Today, Econet Wireless Zimbabwe has gone on to become a major business that dominates the Zimbabwean economy. Fifteen years into operation, in 2013, the Zimbabwe Investment Authority (ZIA) awarded Econet Wireless Zimbabwe with a Lifetime Award in the ICT sector, in recognition of the investment the company had made into the country. The said investment included a $1.2 billion injection, certainly responsible for the business outcome of rapidly moving Zimbabwe from low penetration levels of below 15% in 2009 to one of the fastest growing telecoms markets in the world with a penetration rate of almost 100%.^[13]

At the turn of the millennium, sub-Saharan Africa had just one phone line for every 70 people, in contrast to almost one per person in the U.S. and Europe.^[14]  In just six years, between 1996 and 2002, Africa jumped from 2 million to 35 million mobile connections.^[15] Today, the number of smartphone subscriptions in sub-Saharan Africa is over 415 million and is expected to reach 689 million by 2028.^[16] Strive has been part of the leadership that has made the continent leapfrog the ‘landlines’ stage in development, with Africa even leading the world today in cell phone innovations in fintech like mobile money (MPESA in Kenya and MoMo in Ghana). Talk of vision, at the start of Econet when Strive had proposed a joint venture and reached out to the national telecoms company, his former employers, the cataractic bosses were adamant and categorically stated that there was no call for mobile telephones in Zimbabwe.^[17]

 

Global Impact

Econet Wireless International, Econet Global, Mascom Wireless Botswana, Econet Wireless Nigeria (now Airtel Nigeria), Econet Satellite Services, Lesotho Telecom, Econet Wireless Burundi, Rwanda Telecom, Econet Wireless South Africa, Solarway, and Transaction Processing Systems (TPS) are all key Strive Masiyiwa businesses established with partners. Mr. Masiyiwa’s operations and investments run across Africa and the United Kingdom, Europe, US, Latin America, and New Zealand, United Arab Emirates, and China.^[18]

Strive Masiyiwa’s entrepreneurial and leadership success has had its financial payoffs, even on a personal level. For instance, he  owns two adjacent apartments atop the 29-storey Eldorado Tower at 300 Central Park in New York City, bought for US$24.5 million in 2016.^[19] On 7 July 2022, Masiyiwa became the first black billionaire to enter the Sunday Times Rich List with a net worth of £1.6 billion.^[20]

 

As a brand that values integrity, we cannot help but reproduce one of our favourite Masiyiwa quotes on the issue: “Integrity is better capital than money. You can accumulate it just like money, and you can use it just like money, but it goes further, and is enduring.”^[21] A related Masiyiwa quote is: “If we tackle corruption, no child would sleep hungry, there would be no injustice, every child would be in school. The most powerful force against corruption is one person saying “no”.” You may find these, along with eight other powerful quotes of his, in a brief Forbes article.

 

Family

If indeed “true success is when those who know you the best, love you the most” (John Maxwell) then Strive is successful on that count. Strive is married to a queen of philanthropy, Tsitsi, with whom he has six biological children: Elizabeth, Sarah, Vimbai, Moses (the only male), Joanna and Esther.  Their oldest is now thirty-two. The family resides in London, England.

SIGNIFICANCE

At PELÉ, we are convinced that individual success must lead to societal significance. Well, the man once picked by Time magazine as one of its 15 “global influentials” has been mentioned in the same breadth as greats like Nelson Mandela and Kofi Annan, both of the African soil with global impact.

Philanthropy

Strive runs a non-profit organisation, Higherlife foundation, together with his wife, Tsitsi Masiyiwa. The Zimbabwean billionaire couple’s NGO empowers vulnerable children through education and creates opportunities for highly talented young people. They run one of the largest support programmes for feeding and educating orphans on the continent through this family foundation.^[22] As part of the The Giving Pledge, a commitment to philanthropy by the world’s wealthiest individuals, it appears Masiyiwa “spends nearly as much time and money giving back as he does growing Econet Wireless.”^[23]

As a down-to-earth man of the people for the people, Masiyiwa still maintains a public Facebook page through which he primarily mentors budding African entrepreneurs and all who have ears to hear what he has to say about success in life, leadership, integrity, family, faith and entrepreneurship. This page currently has 5.7 million followers.

 

Boards

Masiyiwa’s international appointments and board memberships over the years, both for profit and non-profit, include: Unilever (board member), Netflix (board member), Bill & Melinda Gates Foundation (trustee),^[24]  the National Geographic Society (trustee), Bank of America (Global Advisory Council), UN Commission on Adaptation (former Commissioner), Generation Africa (co-founder), Pathways for Prosperity Commission on Technology and Inclusive Development (co-chair), The Rockefeller Foundation (former board member),^[25] and the US Council on Foreign Relations (former Global Advisory Board 2012-2023).

Mr. Strive Masiyiwa has also served the Asia Society (former board member), Stanford University (Global Advisory Board), the Africa Progress Panel, Alliance for a Green Revolution in Africa (chair, now Chair Emeritus), The Micronutrient Initiative of Canada (former board member), Grow Africa, the African Union‘s Ebola Fund (co-founder), Morehouse College (former Trustee), the African Academy of Sciences (Honorary Fellow) and the Pan African Strategic Institute. A couple of years ago, Strive was involved in helping to organise the Global Africa Business Initiative launched in New York in 2022. He is the only African member of the United States Holocaust Memorial Museum‘s Committee on Conscience. Masiyiwa has also served on a couple of UN Advisory Panels.

 

Faith

Masiyiwa is a practising Christian.^[26] It was during the five-year legal strife with his home government that when his wife invited him to church he would realise that “I did not know Him [Jesus Christ]; I only knew of Him.” That moment changed everything for Strive. He borrowed a second-hand Bible, and read the entire book in two weeks, committing his life (and business) fully to Christ.^[27] “Christianity is a value system that calls on me to be compassionate, it calls on me to help the weak,” he says. “I generate a lot of money for me and my shareholders and people who have been associated with me, but that cannot be an end in itself.”^[28]

Strive is the co-founder of the Capernaum Trust, a Christian charity that sponsors the education of over 28,000 Zimbabwean orphans, and co-founded with Sir Richard Branson the environmental group the Carbon War Room. As noted above Mr. Masiyiwa sits on countless boards, from Grow Africa to organisations leading the charge against evils like HIV/AIDS, Ebola and genocide. He joined forces with Africa’s richest man, Aliko Dangote, to tackle the 2014 Ebola epidemic in West Africa, raising $35 million to stem the tide and bolster the economies of affected countries.^[29]

 

CONCLUSION

Strive Masiyiwa has striven and succeeded, by all standards, be it in entrepreneurship, leadership, politics, philanthropy, family or faith. Britain’s first Black billionaire is a blessed Prince of Africa, for just like the Semitic patriarch who wrestled with a mysterious man until daybreak when he was eventually blessed by the divine, in prophetically naming him ‘Strive’ his Zimbabwean parents must have had a hunch that he too will strive with God and with humans, and win.^[30] He has. Hands down.

^[1] https://www.forbes.com/billionaires/

^[2] https://www.forbes.com/billionaires/

^[3] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[4] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[5] Ibid.

^[6] Arlidge, John. “How Strive Masiyiwa became Britain’s first black billionaire”. Retrieved January 11, 2023.

^[7]  Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[8] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[9] Ibid.

^[10] Ibid.

^[11] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[12] https://nehandaradio.com/2014/06/16/story-masiyiwa-story-raised-money-part-3/ (from Strive’s own blog). Retrieved January 11, 2023.

^[13] https://www.techzim.co.zw/2013/11/investment-zimbabwe-earns-econet-wireless-zia-lifetime-award/

^[14] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[15] Ibid.

^[16] Taylor, Petroc (18 July, 2023). Smartphone subscriptions in Sub-Saharan Africa 2011-2028. Statista.

^[17] The Economist. (8 October, 1998). Judgment Day. This article appeared in the Business section of the print edition under the same headline. Last retrieved January 15, 2024.

^[18] Leach, Anna (18 August 2014). “Zimbabwe’s Econet Wireless and the making of Africa’s first cashless society”. The Guardian.

^[19] Ojekunle, Aderemi (1 April 2019). “A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire”. Pulse Nigeria. Retrieved January 15, 2024.

^[20] Watts, Robert. “Strive Masiyiwa: the first black billionaire to make the Rich List. This is his story”. The Times. ISSN 0140-0460. Retrieved January 15, 2024.

^[21] Nsehe, Mfonobong. (Jul 6, 2014). “10 Inspirational Quotes From Zimbabwe’s Richest Man, Strive Masiyiwa.” Forbes. Last retrieved January 16, 2024.

^[22] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[23] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[24] Kulish, Nicholas (26 January 2022). “Three New Faces to Help Steer the Gates Foundation”. The New York Times. Retrieved January 15, 2024.

^[25]  “Rockefeller Foundation Board of Trustees-Strive-Masiyiwa”. Retrieved January 15, 2024.

^[26] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[27] Ibid

^[28] https://www.theguardian.com/technology/2009/jul/30/strive-masiwiya-zimbabwe-telecoms

^[29] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[30] The Holy Bible. Genesis 32:27-28

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

Open Letter to Anybody Who Wants to be President of Ghana in January 2025 by Prof. Kwabena Frimpong-Boateng

Ghana has not done as well as it should have done since President Kwame Nkrumah was unconstitutionally ousted from office through a military coup by the National Liberation Council on February 24, 1966. Ghana has had three other interruptions of governments. The present 4th Republic, dominated by the National Democratic Congress (NDC) and the New Patriotic Party (NPP), has not brought the transformational change that will put the country on path of sustainable development and prosperity for its people.

I dare say that the fight ahead of Ghana is greater than the fight for political independence and its people cannot be won with leaders who lack the zeal, commitment, conviction to confront their own demons and other forces and headwinds that are against the development of the country.

It is always said that one cannot re-invent the wheel and I believe in that old adage. I present here examples of what happened elsewhere on this planet not too long ago. I personally believe that the country can make progress when we get leaders who exhibit the qualities in the examples that follow.

The first example of transformational leadership is from Singapore. When the government of Lee Kuan Yew took office in 1959 it set out to have a clean administration. The Prime Minister said that “we were sickened by the greed, corruption, and decadence of many Asian leaders” and “We had the deep sense of mission to establish a clean and effective government”. This was a solid commitment from the newly elected Prime Minister. With determination and a credible program committed to scientific and technological development, Lee Kuan Yew and his team were able to live up to their good intentions and Singapore, which in 1819 was a village with 120 fishermen without natural resources and hinterland, propelled itself from third world squalor to first world affluence in just 35 years. This was commitment and a sense of mission personified.

The second example is from China. The economic development taking place in China is the result of an initiative taken by four scientists. On the 3rd of March 1986, four of China’s top weapons scientists: WANG Daheng, WANG Ganchang, YANG Jiachi, and CHEN Fangyun, jointly sent a private letter to Deng Xiaoping, the leader of the country, with a warning that decades of relentless
focus on militarization had crippled the country’s civilian scientific establishment. They recommended that China must join the world’s “new technological revolution,” or it would be left behind. They called for an élite project devoted to technology ranging from biotech to space research. Mr. Deng Xiaoping agreed, and scribbled on the letter, “Action must be taken on this now.” This was China’s “Sputnik moment,” and the project was code-named the 863 Program, for the year and month of its birth. In the years that followed, the government pumped billions of dollars into labs and universities and enterprises, on projects ranging from cloning to underwater robots. The program initially focused on seven key technological fields: Biotechnology, Space technology, Information technology, Laser technology, Automation, Energy, and Advanced Material Sciences.

Two more fields were brought under the umbrella of the program: Telecommunications (1992) and Marine Technology (1996).

In 2006, Chinese leaders redoubled their commitment to new energy technology; they boosted funding for research and set targets for installing wind turbines, solar panels, hydroelectric dams, and other renewable sources of energy that were higher than goals in the United States. China doubled its wind-power capacity that year, and then doubled it again the next year, and the year
after. The country had virtually no solar industry in 2003; five years later, it was manufacturing more solar cells than any other country, winning customers from foreign companies that had invented the technology in the first place.

Korea transformed itself from a stagnant agrarian society into one of the most dynamic industrial economies of the world within 40 years. In the early 1960s when Korea first launched its industrialization efforts, it was a typical poor developing country with poor resources and production base and small domestic market. Korea’s Gross National Product (GNP) in 1961 was only $ 2.3 billion (in 1980 prices) or $87 per capita which came mainly from the primary sectors. The manufacturing sector’s share of GNP remained at a mere 15%. International trade was also at a very infant stage: in 1961, Korea’s export volume was only $55 million and imports $390 million. As late as 1970, the three top exports were textiles, plywood, and wigs. South Korea now has established world prominence in such technology areas as semi-conductors, Liquid Crystal Display (LCD), telecommunication equipment, automobiles, shipbuilding, and many more. Indeed, it has emerged as one of the key international players in the global economy and is considered the 13th largest economy and one of the major trading countries of the world.

The last example is from the United States of America. When the 56 signatories of the Declaration of American Independence met in the State House of Pennsylvania in Philadelphia on the 4th of July 1776 to append their signatures to the famous document on declaration of America’s Independence this is what they said: “And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor”.

The signers of American Declaration of Independence, twenty-three lawyers, fifteen merchants, five plantation owners, four physicians, three scientists, two land speculators, one farmer, one military man, one lawyer/musician and one Minister, showed tremendous courage and bravery by willingly putting their names on that document. They knew full well that they were committing treason against England and they knew the penalty was death. Their commitment to the United States of America led to the creation of what is still the richest and most powerful country in the world. Ghana has not yet seen the type of closed, united, committed, focused, and dedicated leadership that is ready to sacrifice for future generations of Ghanaians. We have not had leaders who see beyond the next elections and plan for future generations. If a few leaders of this country, relying on the protection of divine providence, would mutually pledge their lives, fortunes, and sacred honor for the development of Ghana, there would be a palpable change within 2 years. May be there is no sacred honor or fortune to pledge on.

The political corruption that is gradually gaining root in Ghana is very disturbing. When it comes to choosing leaders to run the political parties and the nation it is no more a question of looking for selfless and competent individuals who have what it takes to move the nation forward. It is more of who is loyal to powerful individuals who want their interests to be served after the power
is won.

I expect anyone who wants to lead this country to tell the nation now how things are going to be done differently so that young people would begin to have hope and stake in this country.

Our leaders have devalued themselves to the extent that they think only foreigners can help us out of our misery. How can someone tell us that he is waiting for a loan from some other countries before roads, schools and other infrastructural projects can be executed?

Our leaders seem to know it all and can develop this country without Ghanaians. After all they do not need Ghanaians to travel around looking for loans, grants, and handouts. They do not need Ghanaians to build the infrastructural projects. As it is, those who give out the loans also provide the highly qualified and skillful workers from their country to get the work done.

Our leaders’ understanding of development seem to be only the provision of infrastructure. No country ever developed by borrowing to build infrastructure. ‘Something’ else must be built on the infrastructure. That something is the true development.

As far as I am concerned the many roads, interchanges, schools, hospitals, wells, electricity, and other infrastructural projects, erroneously called development projects, do not alone determine the success of a Government. Rather the success of true leadership is measured by what extent the people can be mobilized to lead independent lives: to feed, shelter, clothe, heal, and defend themselves, and also produce tools, implements, spare parts and machines they require for daily living, so that if for one reason or the other ships and airplanes are unable to access the country the citizens can stand on their own and survive.

We need attitudinal change. We should realize that the overall development of the nation, including the economic, social, cultural, and technological development is the responsibility of the Ghanaian. Mr. Future President, the men, and women to solve the myriads of problems facing us are here at home and in the diaspora. They have to be found and encouraged to perform. The task of political
leadership is to unearth the actors needed to transform the nation. If we say we have the men, let us use the men and not the boys.

We should exorcise the ‘beggar mentality’ from our lives and accept that our poverty is self-inflicted and it is absolutely unnecessary.

We pride ourselves as having been endowed with abundant natural resources. That is true but it is also important to know that natural resources have no natural owners. The real owners are those that have the technology, skills, and the financial power to exploit those resources. They are the ones that take 90% of the mineral and other resources and leave a mere 10% for the host country.

It really beats my understanding that our leaders do not seem to realize that the real difference between the developed countries of America, Europe, Asia and the Far East and the underdeveloped countries of Africa lies in their technological capability. This capability has been defined as the extent to which countries access, utilize, and create science and technology for the solution of socio – economic problems. Technology has the track record of solving developmental problems. Our modern world is driven by technology. Energy, agriculture, medicine and health, clean air and water, transportation, sanitation, management, utilization, and conservation of natural resources — all are based ultimately in science and technology. So, it is obvious that to be a part of that world, there must be science and technology elements in the development process.

Despite efforts to alleviate poverty, Ghana still exhibits chronic inability to alleviate poverty. Poverty alleviation means, for many people, being able to afford nutritious food, access to clean water and sanitation, energy, safe shelter, education, and a healthy environment. Since science and technology have a historical record in providing solutions to poverty problems, any efforts to alleviate poverty will not succeed without innovations in food production, water, energy, and health provision and in general economic growth. We must understand that Science, Engineering and Technology will give us the capacity to manufacture machines, develop processes and materials and exploit our abundant natural resources for national development. If we do not develop the capacity to manufacture machines that will work for us, we should as well forget about any dream of developing the Nation. No country ever developed without the capacity to manufacture machines. If we characterize Ghana as an agricultural nation, we do so by default because we cannot do anything else. We will continue to run the Adam and Eve, Cain, and Abel economy: planting yams and rearing animals. We have not advanced to Noah’s economy. He built a sophisticated ship that saved humanity and other forms of life. About 2200 years ago, the Chinese built the over 6300km Great Wall of China, without any assistance from the World Bank but we in the 21st Century have closed our minds to technology and need assistance to construct everything, including toilets. We need to constantly remind ourselves that the POVERTY GAP is a TECHNOLOGY GAP.

Again, our development should be driven by our ability to understand, interpret, select, adapt, use, transmit, diffuse, produce, and commercialize scientific and technological knowledge in ways appropriate to our culture, aspirations, and level of development.

Ghana needs a new brand of leadership. It is unacceptable that about 80% of inputs into agriculture, education and health are from foreign sources. It is a shame that a major thrust of our economic policy is to try as much as we can to attract foreign investors. Good as foreign investments are we just cannot sit down and think that without confronting our problems ourselves we can still be prosperous.

To my mind Ghana is unable to attract significant Foreign Direct Investments (FDI). Any country that does not take the development of her human capital seriously finds is difficult to attract Foreign Direct Investments (FDI). The high-income developed countries with well-developed human capital are not only the major source of direct investment, but they are also the major recipients. China and the United States of America are the major recipients of FDIs in the world.

There is ample evidence that multinationals are more active primarily between similar, high-income countries and that outward direct investment in particular is associated with skilled-labor abundance. Even when a multinational decides to invest in a developing country with low human capital base the type of investment is the vertical one in which the production process is geographically fragmented by stages, the capital-intensive intermediates being produced in the home country of the multinational and the labor-intensive stage produced in the host country. This is in contrast to the horizontal investments in which the multinational carries on basically the same activity in the host country as at home, for example, German investors producing the same cars in the United States of America as they do in Germany. This type of investment is almost non-existent in Ghana.

Finally Mr. Future President, I believe that the greatest asset of a nation is the trust and confidence of its people. This should, however, not be taken for granted. Leadership must also fight for this great asset by working hard with even-handedness for the people in all honesty. This asset has been and still is being squandered through misgovernment and corruption to the extent that leaders are not trusted and citizens do not see that they have a stake in their country and its future.

Most Ghanaians do not see any virtue in working for the future of their country. Our leaders have not been able to invoke in the citizens the spirit of nation building. Mr. Future President how are you going to rectify this situation?

God bless our homeland Ghana and make our nation great and strong.

 

A PELE Note

Prof. Kwabena Frimpong-Boateng is an astute German-trained Ghanaian cardiothoracic surgeon and founder of the National Cardiothoracic Centre whose recent foray into Ghanaian politics nearly marred his otherwise stellar legacy. This Open Letter was written by the good professor on 31st August, 2023. Perbi Executive Leadership Education (PELE) contacted him for his original typed up version on September 20, 2023 to republish here in toto, unedited whatsoever. He is scheduled to speak in-person at the John Maxwell Live2Lead Conference in Ghana on Friday October 6, dubbed Leader Day. 

Live2Lead 2023: Leader Day Comes Again This Year.

There was recently a humorous corporate piece where the smart CFO said to the CEO, “We can’t afford to invest all this money developing our leaders. What if they leave?”

To which the wiser CEO replied, rather curtly, “What if we don’t invest in our leaders and they stay?”

You would think that “because the economy is tough let’s hold off the ‘luxury’ of leadership development” yet the irony is that precisely because the economy is tough you cannot afford not to grow your leadership to overcome the challenge and soar to new heights. What if the economy isn’t going to get better anytime soon. Will you survive? How will you survive, let alone thrive, if you don’t get better than you are now and better than the economy you live in?

 

THE FRUSTRATION LIVES ON, BUT SO DOES THE DREAM 

Last year, my frustration was that “there is a day dedicated to almost every cause under the sun and pretty much each of the Sustainable Development Goals (SDGs)—women’s day, water day, literacy day, friendship day, founders’ day …  even toilet day. Yet the one thing that causes each of these matters to rise or fall has no such day dedicated to it to elevate and emphasize it. Even then, is a day enough? Surely not; but it is a good catalyst for the remaining three hundred and sixty four (or five) days,” I said.

Last year, I shared a dream that  “the first Friday of October each year will become universally known as LEADER DAY.” It bears repeating that, “There is nothing special about the first Friday in October per se except that consistently for about a decade now, our mentor and leadership expert, John C. Maxwell, has been gathering some of the best leadership minds and hearts on the planet to speak to the issue, and we might as well leverage the opportunity rather than reinvent the wheel. Live2Lead is the name of that event. The name says it all, that’s our purpose on earth: We live to lead.”

We held a successful event last year, only online, looking at the theme “Leading with Integrity & Inspiring Hope, for the Common Good.” To say Patrick Awuah (Founder & CEO, Ashesi University), Patricia Obo-Nai (CEO, Vodafone), James Ebo Whyte (CEO, Roverman Productions), Gwen Gyimah Addo (CEO, The Hair Senta), and Kathleen Addo (Chairperson, National Council for Civic Education) were phenomenal resource persons is an understatement. We will bring you snippets, in text and video, of what they shared to remind and stimulate you towards integrity and hope for your leadership.

 

LEGACY THIS TIME

This year, two more John C. Maxwell-trained and certified colleagues in Ghana have joined our trio of 2022 to pour more fire into the dream that ultimately the first Friday of October each year will become universally known as LEADER DAY. We have settled on ‘Leadership Legacy’ as the theme and will soon be outdooring the slate of speakers, including my celebrated German-trained professor of Cardiosurgery when I was a medical student at the University of Ghana Medical School. We’ve got to live to lead today, for the sake of lives tomorrow. That’s legacy.

You and I know too well the dearth of leadership in our country and around the world, whose ripple effect is the tough economic situation we find ourselves in, and more. We hope to double last year’s number of attendees–this time both online and in-person at the Ecobank Ghana headquarters auditorium–to benefit from the LIVE simulcast from Atlanta and the local content for our context, sandwiching the global feed.

 

CONCLUSION

When leaders get better, everything and everyone gets better too. There is no benefit of not investing in your leadership to get better because the economy is tough. Ironically, the only way out is for you and everyone else to invest in our leadership development to get better. That is the tide the raises all the boats with it, including the economy. In the words of the charming African-American poet Maya Angelou, “Do the best you can until you know better. Then when you know better, do better.” Mark down Leader Day 2023, October 6, to know better, get better and do better.

The Throes & Trajectory of Transformational Impact

Over 500 American-Africans—my way of describing Africans who have more recently in the last one or two generations become Americans—gathered in no less a place than the Lord Baltimore Hotel in the downtown of that Charm City of Maryland which bears the same name as the hotel. One of the interesting trivia that decorated the elevators at the hotel is that Martin Luther King Jnr. held his April 2, 1965 press conference at this same historic venue.

The theme chosen for this biannual national conference of these American-African professionals known as the African Christian Fellowship (ACF) USA was Transformational Impact. Yours truly was one of two keynote speakers, who both happened to be medical doctors who hailed from West Africa, Ghana and Nigeria specifically.

While my first keynote was an hour-long and had seven points about transformational impact—text, tales, theology, tracks, teleological definition, theory and tenets—I only seek to share the crux of the key note with you in this short write-up. I shall share the teleological definition of transformational impact which I came up with after reading many others online and found none fully satisfying my take on the subject. And then I’ll share my theory of change, theory of how transformational impact actually happens.

 

Definition of Transformational Impact

Transformational Impact is the process of deeply internally changing in one’s being and doing in order to have, or participate in an attempt at, external profound, authentic and sustainable positive change. If you are anything like me, when you hear transformational impact you’re thinking about doing some thing to change something or someplace or someone. The paradigm shift in this definition is that transformational impact has two points of change—first, of the person seeking an intervention and then of the circumstance or situation. That brings us to the theory of change.

 

Theory behind Transformational Impact

Why is this definition like this and super important? Because we cannot deeply change anything without being deeply changed ourselves first. Here is the theory of change that goes with the issue of transformational impact: Only deeply transformed leaders can deeply, authentically and sustainably transform society. 

This is not the first time I’ve written on this. I remember bringing it up when there was a massive trending in Twittersphere of the hashtag #fixthecountry in a certain West African state and a counter #fixyourself that was attempted to quench the fire. In the article, I share why both camps were wrong. It goes back to the theory behind transformational impact.

There cannot possibly be authentic transformation when the actor isn’t themselves in sync with what they’re acting upon. Besides, if there isn’t transformation of the protagonist themselves, their intervention wouldn’t last long—either their work will unravel with time or they themselves will be marred in no time.

You might now understand why this definition is important. One’s identity and character (being) and actions and activities (doing) first need below-the-surface transforming internally in a deep manner if the outward impact they seek will also be profound, real/authentic and last.

In fact, without going too much into the theology of transformational impact, let me state that God first shapes the people through whom He wants to shape the world so that they can reflect Him and reform His world by His shaping—in His image and likeness—to His glory.

 

Widening Circles of Transformational Impact

Above is an attempt to illustrate how it’s a DeepLEAD at the core which leads to WideLEAD, from personal transformation to public transformation. We can’t go wrong if it’s first our deep personal transformation that leads to family transformation, community transformation (from church to corporation) and then societal transformation.

Elsewhere I’ve written about how people like William Wilberforce, Zaccheus the Tax Man and Nelson Mandela transformed their societies and world because they had first been deeply transformed. In fact, the title of an opinion piece on Nelson Mandela in the Los Angeles Times which I really enjoyed captured the essence of transformational impact so succinctly: “Nelson Mandela transformed himself and then his nation.”

So did Martin Luther King, who first darkened the doors of the Lord Baltimore Hotel a whole 60 years before I  and the 500 plus American-Africans would a couple of weeks ago. Where any of these transformationally impactful leaders missed a step in the transformational impact process, they too paid for it in their personal, family, community or national life. Principles are no respecter of persons or personalities.

 

 Change First to Carry Forth Change

So now’s your turn. Your time has come. Change first personally to carry forth change societally. Former U.S. President Barak Obama and I differ when it comes to LGBTQI+ transformation but we agree on this: “Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” The astute Jewish lawyer who studied under revered Gamaliel once said, “For the creation waits in eager expectation for the children of God to be revealed.” The whole world waits to be transformed by a people transformed prior and still transforming in the process. We are transformed to bring transformation. How’s that going?

The Inadvertent Lid of Political Leadership: My One Regret and Heartache.

It’s been a very busy few weeks. The last one in particular was the kind that Nelson Mandela would call “‘impossible’ until it’s done.” The very morn of the dawn I arrived back in Accra from Kenya, the first day of the work week, I had to be speaking at about 10am at an African Young Professionals Conference. That same week my team at PELÉ and the Ghanaian contingent of the African-wide BCA Leadership hosted the power-packed, two-day Made in Africa Leadership Conference (MLC) from June 13 to 15. Then there was a Youth Rally in the vicinity of the University of Professional Studies (June 15 evening) where l was  billed to speak as well. And then to crown that week, The HuD Group, which I founded with eight of my friends in 2003, held a press launch of our twentieth anniversary and simultaneous launch of three legacy projects.

In all of this business and busyness, one thing that has come through very clearly is that leadership is absolutely important–that everything does rises and falls on leadership. I tried to make that point in my opening remarks to the distinguished ladies and gentlemen convened at the Marriot for the aforementioned MLC 2023. Even this morning, as I was training the executive team of one of our PELÉ clients, a tech start-up, Maxwell’s Law of the Lid came to the fore: leadership is the lid on their personal level of  effectiveness as well as the organization’s impact that it would ever make.

Leadership is so important that every professional must have it, everyone in every sector of the economy must possess it, and everyone at every level of society must have it but especially leadership is too important to leave it to politicians alone. “Leadership is cause,” as one other leadership expert puts it, “everything else is effect.”

As we celebrate 20 years of The HuD Group, we can testify that God has done amazing things in, on, with and through The HuD Group. We started in Ghana, moved to Cote D’Ivoire, then to Nigeria and Canada and now have a presence in 24-25 countries on all continents, having incredible impact on people in every sphere. In fact, at the anniversary launch last week Friday, several VIPs like celebrated, young, award-winning journalist Manasseh Azure Awuni, shared how The HuD Group had impacted them. But I shared with the audience my one regret: that in all this 20 years of The HuD Group we did not give enough attention to the political space in particular. Of course, it is not that we did nothing at all but knowing what l know now and seeing how successes in all these other areas of life have literally been eroded by what has happened in the political space, especially in Ghana, that really breaks my heart.

 

 

THE SKY ISN’T THE LIMIT; POLITICIANS ARE

This has been a season of lots of graduations. I’ve seen flashy photos from Harvard to Fuller, and been physically present at inspiring commencements like Ashesi’s about three weeks ago. First, I’ve been excited about all these amazing graduates bustling with energy and vision and drive, some having done some earthshaking capstone projects and all. Yet all these amazing people formally graduated by our best academic establishments and semi-formally by The HuD Group in the last 20 years—and yes, some of us have been though all kinds of fellowships from Aspen and Eisenhower to Tutu—are restricted by what happens in the political space because everything rises and falls on that leadership. Political leadership is the lid over all our collective effectiveness and greatness.

If anyone told these graduands that the sky is the limit, that isn’t wholly true; our political leaders are. No I’m not a whiner; I am precisely the opposite of that, which is why I’m a serial entrepreneur. So I believe in creative ways around ‘the system’ but as the august chairperson of the HuD anniversary launch, Madam Yawa Hanson-Quao, had earlier said at the MLC, “We cannot entrepreneur our way out of bad governance.” Political leadership is the lid over all our other attempts at leadership.

Political leadership is the lid over all of our collective effectiveness and greatness in all of our fields of work and spheres of influence. We’ve got to get up and take the political space seriously and not let anyone who is not a selfless, authentic, transformational leader make their way there! Because then, it doesn’t matter how the collective brilliance of all of us is, there would be a lid over the rest of us. A good illustration is the proverbial army of sheep led by a lion versus or an army of lions led by a sheep.

At the end of the day, every sector, and every level of our society needs at least good leaders, even better, great leaders! Otherwise like John Gardener aptly puts it, “The society which scorns excellence in plumbing as a humble activity and tolerates shoddiness in philosophy [or politics for that matter] because it is an exalted activity will have neither good plumbing nor good philosophy: neither its pipes nor its theories will hold water.”

Sans Leadership–So Much to Lose, Too Much to Lose.

The following was shared as a TED-like talk to open the Made in Africa Leadership Conference by BCA Leadership on June 14 at the Marriot Hotel, Accra, Ghana.

 

My uncle died. My mom’s youngest brother. He came over to Ghana from the United States, where he had lived for decades, and fell ill. He died in the very hospital I worked in at the time. In fact, he died on my ward. But I can swear it wasn’t his disease that killed him. It was leadership, or rather the lack thereof. Leadership is too important for doctors not to have it.

Some of the most important things in life are not taught in school, like leadership. When some of my friends from university got into government I did exhort them: “Nobody taught us Jack about leadership. LEARN LEADERSHIP! CONTRACT COACHES! Leadership is not just caught; it is taught.” Did they listen? Ha!

Ironically, communal, national, continental or even global leadership, is a deeply person-al thing. It takes deeply transformed leaders to deeply transform society. Authentic leadership begins with aligning what goes on in a leader’s head and heart with True North. Leadership principles or True North are no respector of persons—red or yellow, black or white.

Two days from now, we will be officially launching the 20th anniversary celebration of The HuD Group, a holistic leadership organization started by nine young Africans in Accra. From one country in West Africa, it now has presence in 24 countries, on all six continents. Out of Africa to the Rest. From a former Rwandan refugee now in executive leadership in Uganda to a former child soldier in Sierra Leone now a high-ranking bank official in his homeland, to a Chinese-Canadian who we trained via Skype when she was an international medical student in Australia, a lot of transformation and impact has been achieved but in Ghana in particular I feel much of our gains have been eroded by not giving adequate attention to political leadership.

So today is the first of two important occasions this week where I will be drumming home this point with all my heart, liver, spleen and intestines: “Leadership is too important to leave it to politicians alone.” AND with 90% of African businesses being SMEs, creating 60-80% of our jobs and accounting for 40% of our GDP, what we do here at MLC this week for African leaders and African leadership is wildly important.

When two 14-year old stowaways from Guinea, Yaguine and Foday, froze to death in the landing gear of an Airbus 330 from Conakry to Brussels, they had on them a hand-written letter labelled: IN CASE WE DIE… to the Messrs. members and officials of Europe.

They said, among other things, “We have the honor and pleasure and great confidence in you to write this letter … we appeal to your solidarity and kindness for help in Africa. …we, African children and youth, ask you to create a great, efficient organization for Africa to allow us to progress. …we want to study and we ask you to help us in Africa to study to be like you.”

You should find and read the whole letter here—it will thaw and tear your heart. And that was 24 years ago. Has anything changed?

It’s time for Leadership Made in Africa that makes Africa work for Africans. BEFORE WE DIE. Yes we can, partnering and collaborating to reimagine and reform the Africa that we want! Twende! Let’s go! Let’s do this!

To Compete or To Complete? That is the Question.

Dr. G. Ayorkor Korsah (née Mills-Tettey) and I shared many hearty laughs at the VIP lounge after Ashesi University’s impressively inspiring commencement ceremony last Saturday, June 3, 2023. She is a Senior Lecturer in Computer Science and Robotics, and as department head, Computer Science & Information Systems, she was in her element dolling out degrees to deserving graduates. But we have a 28-year history of rivalry.

This wasn’t our first meeting. Nearly three decades ago, in 1995, we were impassioned opponents. Each of us was part of a trio representing our high schools in the semi-final of the Brillant Science and Maths Quiz on national television. Brillant was what it was called, yes, no typo there. That was the name of the blue bar soap by Unilever that was the title sponsor OF the competition. Much has changed since then. National Science and Maths Quiz, it’s now called. Very appropriate. Prime Time was in its prime, producing this feast of brilliance. They seem to have kept their shine, now in the hands of the next generation of Mensah-Bonsus.

 

THE LADIES WERE LOVED

Our battle was held and filmed at the Great Hall of the University of Ghana, Legon. Technically, this should’ve been a ‘home match’ for me, in my own territory, since the venue was barely a mile from my home, No. 14 Legon Hill. But no. Everyone was rooting for the über smart all-ladies team from Wesley Girls. Can you blame them? Even now they would be a delight; how much more in those medieval ages of STEM in Africa. Come to think of it, the now-ubiquitous ‘STEM’ term for Science, Tech, Engineering and Math had not even been cooked yet. The STEM acronym was only introduced in 2001 by scientific administrators at the U.S. National Science Foundation (NSF). Girls in Science were hallowed in the 1990s.  Even I admired them, but my mission was to win for my school. No distractions.

My Achimota School team was made up of three boys, the three musketeers, although we are the first co-ed public school in the country as far back as 1927 and had science girls who rocked. Needless to say, the competition against the Cape Coast chics was fierce. We had both earned our way to the penultimate in the southern zone.

We inflicted what is arguably the most painful defeat Geyhey has ever suffered at the science and maths quiz. It was veeery close. Even the camera crew were downcast when the celebrity girls lost, visibly disappointed. We made enemies that day. Some couldn’t even hide it.

 

SOME OTHER LADIES, SOME OTHER TIME

But as it turned out: it’s not the whole word that hated us. Some girls loved us. I was the recipient of umpteen letters of adulation from young ladies all over the country. They happily introduced themselves, sometimes with atrocious photo inserts, and poured their admiration on me—about my intellectual prowess among other things which will distract from the point of this article. Now I’m not sure all of it was appropriate for seventeen.

Even the Weygeygey girls became friends later when things cooled down. After all, “if you can’t beat them; join them,” as they say. That’s how I ended up with the various names in that year group, some of whom became colleagues at the University of Ghana Medical School, as friends. Zanetor Rawlings, first daughter of the then Flight Lieutenant-retired president of Ghana, even visited me in Achimota School at some point. Like me, she would later pursue Medicine too; but in Ireland. I once warned her at a party in Nana Ama Barnes’ home on Legon Campus that if she dared ended up schooling outside Ghana after her revolutionary dad had messed up (yes, teenagers are fearless!) our educational system so, I would be really mad. I guess I’m still mad. A little. She has since returned and been admiringly serving as a Member of Parliament for the Korle Klottey constituency of Accra. In any case, seeing affliction metted out to a certain young man who hang around her at the time, involuntary hair-shaving at the Osu Castle and all, it might have been providence that I stayed at arm’s length.

 

NOTHING BUT ADMIRATION AND RESPECT

But I digress. Back to the main lady Gertrude, as we called Ayorkor then. She was and is brilliantly brilliant. We only beat her team by strategy and a stroke of luck. Call it grace, if you like. Those girls were on fire! Ayorkor, after 1995, went on ahead to pack up four degrees including two Bachelor’s, a Master’s and a PhD. Dr. Korsah grew up in Ghana and Nigeria, and as a child, she wanted to be an astronaut and an engineer. Ayorkor didn’t join the majority of us that continued to Ghanaian tertiary institutions but went to Ivy League Dartmouth to major in engineering. She attended Carnegie Mellon University for her doctoral work in computer science, obtaining a PhD in 2011.

Ayorkor Korsah is all-round passionate about the artificial intelligence (AI), robotics, algorithms, and programming courses she teaches on the Ashesi Hill but so is she about expanding robotics education in Africa for every Kofi and Amma. That’s why she co-founded the African Robotics Network (AFRON) over a decade ago with a robotics professor at the University of California, Berkeley, Ken Goldberg.

Anyele my wife and I really found a common sweet spot with Ayorkor last Saturday when we coincidentally discovered our common passion for literacy. Being someone who has shared with the BBC how humans and machines can collaborate and combine their strengths, Ayorkor once, over a dozen years ago, experimented with an automated reading tutor in the quest to improving child literacy in Africa. She has a paper on it in the Information Technologies & International Development journal, vol. 6 no. 2, 2010. We are keen to collaborate with her and her bright Ashesi students at our EdTech company, Perbi Cubs, for bigger, brighter and better outcomes for Africa’s precious cubs.

 

NOT A BOUT

Ayorkor beat me to full-time lectureship and will most likely beat me again to professorship (she so deserves it). But as she, Anyele and I continued our hearty conversation, including recruiting some of her students to practice what she teaches at our Edtech, we got to know she has two little ones of her own, younger than our last two. And we have seven. We beat her to that, fair and square. She even just married, in light of our sixteenth year, and transitioned from Mills-Tettey to Korsah.

Enough of these beatings! Really we’re all grown now and know, for sure, that life isn’t a race against each other. Nor is it about a bout. Rather than compete like we did in our teens, we now learn to complete one another in our adult years for the greater good—the Good Society. In lockstep, we will keep producing holistic emerging leaders, formally like Dr. Ayorkor Korsah does with degrees at Ashesi and informally and semi-formally like I do at The HuD Group. Ashesi turned 20 last year and we turn the same this year. Patrick Awuah, our mutual founding friend of Ashesi will be keynoting at The HuD Group’s presser on June 16, 2023. I was telling him that maybe I should’ve started a Uni too instead of going the CSO (Civil Society Organization) route. But nay, to each one their own. And we compliment, collaborate and complete each other as we all strive hard and long towards the Africa we want.

And as if by divine design, one of the Presec folks who beat our Achimota team in the finals of the Brilliant Science and Math Quiz 1995 southern zone competition ended up as my Biological Sciences course mate and even my room mate at Legon Hall, University of Ghana. We both competed for the few slots at med school available to our Leviathan-sized cohort and made it–from the same room!

There’s a time to compete and a time to collaborate. For me, to complete and not compete today as professional pals and fellow family framers of the same generation is a no-brainer. Here’s to answering life’s real tough questions and quizzes together. Congratulations, Dr. Ayorkor Korsah, for continually raising the bar.

 

Post script

And oh, Anyele and Ayikai, Ayorkor’s engineering whiz kid of a younger sister, have been tight friends for a quarter-of-a-century, going way back to their Wesley Girls days.

It’s the Family, Stupid.

Most people who are abreast enough with current affairs and know that “It’s the family, stupid” is a play on the famous slogan for the 1992 Bill Clinton election campaign (“It’s the economy, stupid”) will not know that today, and every May 15, is the International Day of Families. In my world it has never gained the popularity of, say, International Women’s Day. If it was so-scheduled to leverage Mother’s Day then it’s had the reverse, untoward effect of drowning it instead.

The Day was proclaimed by the United Nations General Assembly exactly three decades ago, in 1993, with resolution A/RES/47/237. According to the U.N., it’s supposed to reflect the importance the international community attaches to families, provide an opportunity to promote awareness of issues relating to families and to increase knowledge of the social, economic and demographic processes affecting families.

At Perbi Executive Leadership Education (PELÉ), we celebrate everything LIFE–Leadership, Integrity, Family, Entrepreneurship–and even currently have an ongoing Flourishing Families Masterclass running for the entire month of May. Whether it’s the more intensive Family Foundations Mastermind or the shorter and lighter Flourishing Families Masterclass, the following six perspectives are offered as a foundation for why family is ultra important (these are extracts from an e-booklet I’ve put together for the mastermind and masterclass):

 

1. CREATOR PERSPECTIVE | God is Family

God is family. Father-Son-Spirit. Note the familiar family terms, father and son. Having created humankind in His image and likeness to reflect on Earth what it is in Heaven, human family is huge deal. At the core of cosmos is a love relationship—Lover, Loved and Love itself. Everything rises and falls on love, everything rises and falls on God, everything rises and falls on family.

Of course, we could go into how God created the first family after declaring “it is not good for man to be alone,” how throughout scripture and history God chooses a person and their family to work through, the many scriptures that seek to protect, preserve and promote family etc. Even when God decided to wrap Himself in human flesh and move into our human neighbourhood in the person of Jesus Christ, he chose to implant himself in a family—Mary and Joseph’s. Everything rises and falls on family.

 

2. Centres of Influence | Every sphere is filled, fuelled and influenced by home

What do all of society’s centres of influence–Arts & Entertainment, Business, Science & Technology, Education, Government, Media, Religion–have in common: human beings! Without family there will be no human beings at all to fill, fuel and influence all these other centres. The only sphere that produces human beings is family. Most schools of thought include family itself as one of the centres of influence in society but I wonder whether family should even be included in the centres at all or just made to underlie all of them.

Family is literally the pivot of centres, symbolizing how everything truly revolves around it. Every centre rises and falls on family.

 

3. CRADLE PERSPECTIVE | Parents Shape World Shakers

Have you ever heard the proverb, “The hand that rocks the cradle rules the world”? That is 1865 wisdom unleashed on the world through the refrain of a William Ross Wallace poem that praises parenthood as the preeminent force for change in the world.  Of course, at the time it was written, nearly two centuries ago, the work of raising children was mainly seen as the role of the mother but we know all too well it takes two to tango. Both father and mother have a role in rocking the cradle.

Parents, and the wider family, shape the people who would shake and move the world, for good or ill. These two PhDs, Barbara Riggs and Cynthia Tweedell, don’t mince words in their Marriage and Family textbook: “The strongest influence in your life will stem from family.” Period. Everything rises and falls on family.

 

4. CELLULAR PERSPECTIVE | Family is the basic unit of humanity

So yes, “it is the hand the rocks the cradle that is the hand that rules the world” but alas! today, everyone wants to change the world; no one wants to start at home. The irony! Not only does everything rise and fall on family because the hand that rocks the cradle rules the world, but also the family is the basic unit of society and humanity just as the cell is the basic unit of biological life or the atom is for all matter.

Yet somehow, we think we can flourish in the corporate world, government and such without adequately addressing the lowest common denominator! If you think one cell gone bonkers is no big deal, think again about cancer. That’s all it is. Individual cells gone bonkers, multiplying unhealthily—and eventually fatally spreading that craziness to other parts of the body (metastasis). Sooner or later a whole monarch or president or parent dies, all because of a cell gone awry. Everything rises and falls on family, that one cell.

 

5. CALCULATION PERSPECTIVE | Hindsight is 20/20

Today’s C-level executive claims, “It’s not the quantity of time but quality that I spend with my family that matters.” This is a fallacy. Family costs what it costs, and it doesn’t go on sale! The question is if we are willing to pay the price.

Even for the richest and most popular of leaders, when they assess their lives, doing a calculation of all they’ve spent their talents and energies, time and finances on, the truth remains that, “There’s no one who on their deathbed has been heard to say, “I wish I had spent more time at work.” 

 

6. COVID-19 PERSPECTIVE | The only place to be/go has been home

When our all-important selves on our all-important endeavours were brought to a screeching halt by the recent Coronavirus pandemic, where did we all head? Home! When literally every economy and society locked down, where did we stay put and be safe: with family! I’ve never seen so many advertisements on primetime television asking people to stay home in my life! Heroes, according to the World Health Organization, stay home! Ha! Who would’ve thought that day would ever come?!

Even high-flying pilots have been grounded, literally, at home. At the time of first writing this down for the initial Family Foundations Mastermind we run during the pandemic, I hadn’t flown in a year—and that was incredible, considering that there were times in the last few years when I did as many as 70 flights in the year!

My VIP airport lounge passes and platinum airline and hotel statuses have been rendered useless. The only thing that mattered most was the people many of us paid the least attention to prior to COVID-19: family.

Crucibles reveal what’s most important. Now that this pandemic is over, we would need insignia to remind us, lest we forget, that everything rises and falls on family.

 

CONCLUSION

These are my compelling six cases for why family is absolutely a big deal, in every nation and generation. I long for the day when marketplace leaders will recognize the prime place of family and ensure their work(place) empowers families rather than diminishes them. “It’s the family, stupid.” Everything rises and falls on family. Happy International Day (Month is better) of Families.

Of Kanévals, Kanébals & Kanévores.

Co-founders of Perbi Cubs sandwiching Kanéval partner-influencer, Nana Aba Anamoah, media personality & General Manager of GHOne TV/Starr FM.

 

This year, the capital city of Ghana where my wife hails from and where I was born has been named by UNESCO as its twenty-third World Book Capital. Accra takes over from Guadalajara, Mexico (2022) and will be handing the baton to Strasbourg, France come April 2024.  Since ‘kané’ is the Ga word for read—and Ga being the language of the Accra people—Perbi Cubs Library services creatively replaced the near-homophonic ‘carni’ in ‘carnival’ with ‘kané’ and coined the word ‘Kanéval’ to bring fun to reading, which is otherwise unfortunately perceived widely as a bore and a chore.

As official partners of UNESCO Accra World Book Capital 2023 (AWBC ‘23), Perbi Cubs will be organizing Kanéval as a fantastic year-long program, a traveling fun fair transitioning from place to place with lots of amusements intertwined with lots of reading. You will find a fuller history of the UNESCO AWBC’23 partnership and details of the year-long fiesta here.

 

RESCUE FROM KANÉBALS

We are of the conviction that this Kanéval social service campaign needs to involve key influencers from all walks of life, from CEOs to Black Stars players to musicians, to consistently show that reading is fun and leads to success. The campaign will consist of various events in-person and online, including book fairs, storytelling sessions, and community outreach programs. By making reading fun and accessible, we can encourage more people to read and ultimately improve literacy rates in the community.

When we began approaching various influencers to join us on this reading revolution campaign, a massive behavioural change intervention, some of the stories we heard about the generally poor reading attitudes and habits of Ghanaian society were stupefying. We found kindred spirit in Nana Aba Anamoah (photo above), media personality and General Manager of GHOne and Starr FM, who unbeknownst to us had years back initiated a reading campaign known as ‘Raising Readers.’ She too had involved several influencers, including former Ghanaian president Jerry John Rawlings, to read with the children in a certain deprived area of Accra. Book donations in their thousands to the cause were a shot in the arm.

At some point it was clear parental involvement would bolster this behavioural change campaign. Some parent did accompany their children and wards to the reading sessions. Mostly reluctantly. In spite of these mostly illiterate parents sucking their teeth after only a little while, thinking of all the other more ‘productive’ ways they could be spending their time, Nana Aba and team pressed on. In fact, at the height of her intervention they had decided that once a week was not enough for the pace and profundity of the transformation they sought so they decided to leave books with the families and replace them when they returned the week after.

 

 

All seemed well and good until the following week when some medical doctors on the Raising Readers campaign team who had gone down the road to grab some snacks returned with horror on their faces. When Nana Aba relates this story, she might not be aware but her face betrays the pain of the let-down she felt. The snacks that the team mates purchased in the catchment area had been nicely wrapped in freshly torn out pages of last week’s books! Kanébals (do you see what I’ve done with ‘cannibal’ and ‘kané’?) had dismembered the hitherto living literary friends, ripping them from their saddle-stitched and perfect-bound spines and repurposing the cadavers as food packaging. Ah!

When we related this story to another influencer on our bill, Kafui Dey (photo above), author and Breakfast host on GTV, he told us worse. Sometimes it’s pages of even the Bible that are Kanébalized for wrapping food!

 

WANTED: KANÉVORES IN THE KAPITAL

Perbi Cubs, convinced that readers are leaders and leaders are readers, has from inception sought to raise lion-leaders, hence the referral to our 10,000 young patrons as cubs (the young of lions) rather than the typical ‘kids’ (the young of goats).

By the end of the year-long Accra World Book Kapital, we seek to have enrolled an army of at least 100,000 cubs who are voracious readers, Kanévores. If carnivorous lions are the king of the jungle, we imagine that Kanévores rule the world.

 

KALL TO ACTION

According to UNESCO, as of 2021 only 6% of children in classes two and three in public basic schools could read and understand anything they read. Lack of sufficient reading resources and very large class sizes are among the root causes of the problem, but the overarching root cause is that society does not value reading. Reading is seen as a chore, a punishment or even a necessary evil! Yet per credible research, the love for reading is a stronger indicator of a child’s success in school and their future career than even their parents’ level of education and their socioeconomic status.

 

 

Join us in promoting the joy of reading and improving literacy rates in the community, particularly among children in public basic schools, by becoming a partner for Kanéval. Together, we can make a real difference in the lives of our community members and future generations. Let’s celebrate and make the most of Accra’s selection as UNESCO World Book Capital 2023.

 

KONCLUSION

Accra has been selected as UNESCO World Book Capital 2023 and Kanéval is a one-year social service campaign organized by Perbi Cubs, as official partners of UNESCO AWBC 2023, to celebrate this achievement and promote the joy of reading and improving literacy rates in the community.

The success of the campaign depends on a coalition of all stakeholders in the book industry, influencers, and strong partnership with the media. Together, through massive Kanévals all year, we can raise Kanévores and end apathy towards the written word that results in Kanébalism and the like. May readers rise and leaders come to light to transform society and impact the world—from Africa to the Rest.

Confluence for Influence: Kanéval by Perbi Cubs Leverages UNESCO’s Accra World Book Capital 2023.

Exciting news! Perbi Cubs Library Services is teaming up with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Ghana Book Development Council, among others, to celebrate Accra World Book Capital (AWBC ’23) as official partners. Accra, the capital city of Ghana, in West Africa, is the 23rd city in the world, and only the fourth in Africa, to have the honour of this title which UNESCO initiated in 2001 to promote literacy globally. This is akin to a literacy World Cup title, only it is bestowed annually.

The World Book Capital is an initiative of UNESCO which recognizes cities for promoting books and fostering reading for a year, starting on April 23, World Book and Copyright Day. UNESCO adopted the 31 C/Resolution 29, in 2001, establishing the World Book Capital (WBC) programme. Cities designated as UNESCO World Book Capital pledge to carry out activities with the aim of encouraging a culture of reading and diffusing the values of literacy, lifelong learning, copyright, and freedom of expression in all ages and population groups, both within and beyond national borders. The first city to be awarded was Spain in 2001 and Accra’s turn is sandwiched between Guadalajara, Mexico (2022) and Strasbourg, France (2024).

The UNESCO World Book Capital Advisory Committee, which evaluates bids to win the title, comprises representatives of the International Publishers Association (IPA), the International Federation of Library Associations (IFLA), the International Authors Forum (IAF) and UNESCO. Past capitals include Madrid (2001), Alexandria (2002), New Delhi (2003), Anvers (2004), Montreal (2005), Turin (2006), Bogota (2007), Amsterdam (2008), Beirut (2009), Ljubljana (2010), Buenos Aires (2011), Erevan (2012), Bangkok (2013), Port Harcourt (2014), Incheon (2015), Wroclaw (2016), Conakry (2017), Athens (2018), Sharjah, (2019), Kuala Lumpur (2020) and Tbilisi (2021).

 

 

THE GHANA JOURNEY

Accra’s first attempt to win the 2019 World Book Capital title, after the idea was mooted in 2016 and working towards that, failed. Accra relaunched the bid in April 2021 and won it. The executive board of UNESCO, at its 215th session in Paris, France, on September 22, 2021, named Accra the World Book Capital 2023, following evaluation by the World Book Capital Advisory Committee. This was no mean achievement for the ten-member bidding team representing the Accra Metropolitan Assembly, Ghana Commission for UNESCO, Ghana Library Association, Ghana Publishers Association, Complementary Education Agency (formerly Non-Formal Education Division), Ghana Association of Writers, and the Ministry of Foreign Affairs and Regional Integration and chaired by Mrs Ernesticia Lartey Asuinura, the Executive Director of the Ghana Book Development Council (GBDC). Several internal staff of GBDC were behind this successful bid and must be applauded.

According to UNESCO, “the city of Accra was selected for its strong focus on young people and their potential to contribute to the culture and wealth of Ghana. Accra’s proposed programme seeks to use the power of books to engage these young people, as an effective way of skilling up the next generation.” Earlier this year, on April 11, the Minister of Education of Ghana, Dr. Yaw Adutwum, held a press launch of AWBC’23 at which Perbi Cubs was represented by the Founder and CEO, Mrs. Anyele Perbi. He explained that Accra was selected ahead of other cities because the Education Ministry’s programmatic focus was on young people and their ability to contribute to the culture and wealth of Ghana through the power of reading. “Research shows that reading improves the learning outcomes of students in schools,’ said the Minister. “That’s why in certain schools around the world, they’ve implemented and employed the ‘Drop Everything And Read’ – ‘DEAR’.  So if it’s 15 minutes, 20 minutes a day, children are made to stop everything and read,” he illustrated.

 

 

Dr. Yaw Perbi, Global CEO of The HuD Group and Co-Founder of Perbi Cubs, and Mrs. Anyele Perbi , Founder and CEO of Perbi Cubs, were invited and did attend the grand opening of AWBC ’23 by the President of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo, and the Director-General of UNESCO, Madam Audrey Azoulay Ayoub, at the Accra International Conference Centre. The theme for the occasion was ‘Reading to connect minds for Social Transformation’. It was encouraging interacting with school children as well as top academics at the Perbi Cubs booth, including members of the Ghana Academy of Arts and Sciences. Visiting the exhibition booths of other players in the literacy space was also invigorating but nothing beat the joy of seeing the attending school children flock to the Perbi Cubs stand to sample for a few minutes the thousands of books on their online platform.

 

 

Under the theme ‘Reading to connect minds for social transformation’ the programmes planned for the title year will focus on particularly the youth and vulnerable groups in Accra (and Ghana at large) such as children, underemployed women, head-porters (kayayei) and persons living with disability, to equip them with literacy and employable skills, while promoting the rich Ghanaian cultural heritage and the book industry in Ghana.

 

THE PERBI JOURNEY

Both Yaw and Anyele Perbi (née Ampa-Sowa) come from homes full of books. In fact, they got to know each other as children of professors at the University of Ghana campus. Anyele’s dad was an Economics lecturer and Yaw’s mum, a history lecturer. In their growing up years Yaw’s own dad, being a long-time member of the board of Challenge Bookshop, would receive loads of books every year, feeding their home library fat.

Tracing the history of books even further, Yaw’s maternal grandfather was not only an author and professor of African Studies and Ethnomusicology at the same university, but also  together with writer and educator Dr. Efua Sutherland organized the first international book fair in Ghana in the early 1970s and proceeded to come together to found Afram Publications a couple of years later, incorporating it in February 1973. Emeritus Professor J.H. Kwabena Nketia was his name.

The Perbi household buzzed with books and moments like when the floating bookshops, the MV Doulos or Logos ships, would berth at the Tema Harbour were fun galore. Meanwhile, Yaw did not like reading as much as Anyele in their early years on the Legon campus. Anyele LOVED reading to the point that the rate of buying books for her and her two brothers was threatening to bankrupt her parents. When she was missing from the house you could be sure she was immersed in a book somewhere!

 

 

Two jerking statements changed Yaw’s attitude towards books. The first was, “If you want to hide something from a Black people, put it in the book.” You may read the full story here. Fascinatingly, by the age of twenty-three, Yaw would write and publish his first book, What Every Fresher Should Know about University, and as an internationally-recognized author of some twenty books and several book chapters, journal articles etc. now, as they say, the rest is history. Today, one of his punchy books called Read! is subtitled: “You are ‘illiterate’ if you can read but don’t.” Dr. Perbi’s 2015 Thinking Outside the Window was even an Amazon bestseller in its category. His latest book, co-authored with a Kenyan and published in March 2023, is entitled Africa to the Rest. In it, Yaw stresses the need for Africans not only to read but also to write. “Until the lion learns to write,” he reminds us, quoting an old African wise saying,  “every tale of the hunt will glorify the hunter.”

When Yaw founded The HuD Group in 2003, one of its first divisions was a library called The Mine (it still runs at the Staff Village of the University of Ghana). So for at least two decades now, Dr. Perbi has been a fierce reading campaigner. And now in tandem with the erudite Anyele, he likes to say “my wife and I have stepped up by stepping down.” What he means by that is, they’ve enhanced their reading campaign (stepped up) but decided to go further down to the age where humans are most pliable: childhood (stepping down). And they began with their our own seven children in the French city of Montreal, Canada which happens to have been the UNESCO World Book Capital in 2005, four years before they would dwell there as a family for the next dozen years. Their own children’s love for reading, the generous 40 books per person supply of the Pierrefonds municipal library across the street from their West Island home and an imminent eight-month visit to Ghana that threatened to stifle this Perbi reading culture combined to birth the Perbi Cubs Library Services. You may find the story and philosophy behind Perbi Cubs here.

 

 

AND NOW, KANÉVAL

According to Perbi Cubs CEO, “We are excited to inform you that Perbi Cubs, in partnership with UNESCO Accra World Book Capital 2023, will be organizing a fantastic year-long program. Watch out for Kanéval as it moves round throughout the year, to your school or community. Stay tuned on the various Perbi Cubs social media handles like Facebook, Twitter, LinkedIn and Instagram for more updates.” Kanéval by Perbi Cubs, a season of fun, inspiration, and BOOKS, is launching in Accra on May 11, 2023.

As long as reading remains a chore, we’ll have a problem promoting it. But who doesn’t love a good festival, a carnival? What if we could think outside the box and bring together the idea of a traveling amusement show with merrymaking sideshows, rides, etc. with reading? What if face-painting or getting on a swing was a reward for reading a book? These are some of the disruptive ideas that incubated and eventually hatched Kanéval. The idea of Perbi Cubs in general and KANÉVAL in particular, is to bring FUN to reading while strongly brandishing the connection between reading and success in life.

In the spirit of innovation and creativity, Perbi Cubs values, the coined word Kanéval was inspired by the word for read in Ga, the language of the Accra people, Kané. So combining ‘Kané’ with the English word ‘carnival,’ here we are! There will be lots of fun, reading and other educational activities. Perbi Cubs is grateful to several Ghanaian influencers like Nana Aba Anamoah (media personality and General Manager of GHOne TV and Starr FM), Bernard Avle (Citi Breakfast Show host and General Manager of Citi FM), Kafui Dei (author, speaker and GTV Breakfast host), Portia Gabor (TV3 hostess and Ghana Journalist Association’s reigning Journalist of the Year), Gwen Addo (entrepreneur, author and CEO, The Hair Senta), Giovani Caleb (media personality, radio and TV), Gifty Anti (author, media personality, celebrated journalist) and others who are synergizing with them to take the culture of reading to the next level to transform the fortunes of Ghana and Africa.

Perbi Cubs’ Kanéval is scheduled to take off on 11th May, 2023 at Alpha Beta Education Centres and then to all their partner schools and other communities, particularly deprived ones badly needing a literacy intervention. Kanéval is not just for our Cubs but all our stakeholders including you. There are many activities you can join in with exciting prizes. Kanéval awaits you for a Kanévalistic experience. Kanéval – Reading is fun!!! The amazing part is that in collaboration with various partners, Perbi Cubs is offering huge discounts on their subscriptions so that every Cub in their partner schools can read this year!

 

 

WE HAVE A PROBLEM

Kanéval is fun about something serious. And Ghana in particular has a problem that isn’t funny. As a society we do not value reading enough. If research has proven that the love for reading is a stronger indicator of a child’s success in school and prosperity in life than even their parents’ socioeconomic status or level of education, then we should be worried that only 6% of Ghanaian children at classes two and three can read and understand what they read (UNESCO 2021). Meanwhile the World Book Capital Network (WBCN) acknowledges and reminds us of the power of books and reading as cornerstones to more inclusive, peaceful and sustainable societies. Thus as they rightly put it at Perbi Cubs, “Success is just a book away,” be it personal or national.

Let this be the year we all got dead serious about raising the tide (the general level of literacy) that lifts all the other boats, all sectors and subjects, including STEM. O that the confluence for influence between Kanéval by Perbi Cubs, influencers like those cited above and all other players in the UNESCO’s Accra World Book Capital 2023 space will do the trick. Let’s get on with this serious business, having fun along the way. Kanéval it is!