Behold Kendra Scott–Builder of a Billion Dollar Legacy from a $500 Budget!

Kendra Scott (born March 27, 1974) is an American fashion designer, founder,former CEO, executive chairwoman, and philanthropist. Kendra Scott, née Baumgartner, started her company (named after her) in 2002, just three months after her first son was born, with only $500. Going door-to-door to Austin, Texas, boutiques armed only with a tea box full of her jewelry, Kendra captivated businesses and customers with her vibrant personality and unique eye for design. Known for her dynamic use of color and genuine materials, Kendra’s commitment to innovation, quality and detail has brought her from a small start-up to a billion-dollar business and has won over loyal fans, media and celebrities alike.

With over 2,000 employees, Kendra Scott boasts of a thriving web business and over 100 standalone stores and has expanded beyond fashion jewelry into the categories of fine jewelry, home decor, and beauty. Today, her company continues to operate out of Austin, TX, with their state-of-the-art corporate office complete with design lab and an industry-leading distribution center both catering to her employees’ career goals and family-life balance.

With Family and Fashion as two core pillars of her business, Kendra maintains a focus on her other core pillar of Philanthropy in all she does. Since 2010, the company has given back over $40 million to local, national and international causes. In 2018 alone, the company gave over $5 million in monetary donations, almost $10 million in in-kind donations, over 2,000 volunteer hours to philanthropic organizations, and partnered with more than 8,000 philanthropic organizations nationwide.

Kendra has been awarded with the EY Entrepreneur of the Year 2017 National Award; the Breakthrough Award from the Accessories Council Excellence Awards; named Outstanding Mother of the Year by the Mother’s Day Council; awarded Texas Businesswoman of the Year by the Women’s Chamber of Commerce; listed by Forbes as one of America’s Richest Self-Made Women; Top 100 Entrepreneurs of the Year by Upstart Business Journal; Best CEO by Austin Business Journal; and Honorary Celebrity Chair for the Ronald McDonald House Charities of Central Texas. She is a member of the Council of Fashion Designers of America and maintains her position as Executive Chairwoman of the Board of Kendra Scott, LLC, the 1-billion-dollar company she founded and was CEO of until she passed on the baton. In 2019, Madam Scott became only the 12th woman in her state to be inducted into the 40-year old Texas Business Hall of Fame. Kendra has a 2022 book entitled, “Born to Shine: do good, find your joy, and build a life you love.”

KENDRA SCOTT AT JOHN MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Kendra Scott speaks at this year’s annual live2lead Ghana, a brainchild of Dr. John C. Maxwell. As Perbi Executive Leadership Education (PELE), we have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” Here’s Kendra’s take: “Focus on what lights a fire inside of you and use that passion to fill a white space. Don’t be afraid of the challenges, the missteps, and the setbacks along the way. What matters is that you keep going.” Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra or online, wherever in the world you might be!

October 6 is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes we can!

Register HERE, NOW.

The Throes & Trajectory of Transformational Impact

Over 500 American-Africans—my way of describing Africans who have more recently in the last one or two generations become Americans—gathered in no less a place than the Lord Baltimore Hotel in the downtown of that Charm City of Maryland which bears the same name as the hotel. One of the interesting trivia that decorated the elevators at the hotel is that Martin Luther King Jnr. held his April 2, 1965 press conference at this same historic venue.

The theme chosen for this biannual national conference of these American-African professionals known as the African Christian Fellowship (ACF) USA was Transformational Impact. Yours truly was one of two keynote speakers, who both happened to be medical doctors who hailed from West Africa, Ghana and Nigeria specifically.

While my first keynote was an hour-long and had seven points about transformational impact—text, tales, theology, tracks, teleological definition, theory and tenets—I only seek to share the crux of the key note with you in this short write-up. I shall share the teleological definition of transformational impact which I came up with after reading many others online and found none fully satisfying my take on the subject. And then I’ll share my theory of change, theory of how transformational impact actually happens.

 

Definition of Transformational Impact

Transformational Impact is the process of deeply internally changing in one’s being and doing in order to have, or participate in an attempt at, external profound, authentic and sustainable positive change. If you are anything like me, when you hear transformational impact you’re thinking about doing some thing to change something or someplace or someone. The paradigm shift in this definition is that transformational impact has two points of change—first, of the person seeking an intervention and then of the circumstance or situation. That brings us to the theory of change.

 

Theory behind Transformational Impact

Why is this definition like this and super important? Because we cannot deeply change anything without being deeply changed ourselves first. Here is the theory of change that goes with the issue of transformational impact: Only deeply transformed leaders can deeply, authentically and sustainably transform society. 

This is not the first time I’ve written on this. I remember bringing it up when there was a massive trending in Twittersphere of the hashtag #fixthecountry in a certain West African state and a counter #fixyourself that was attempted to quench the fire. In the article, I share why both camps were wrong. It goes back to the theory behind transformational impact.

There cannot possibly be authentic transformation when the actor isn’t themselves in sync with what they’re acting upon. Besides, if there isn’t transformation of the protagonist themselves, their intervention wouldn’t last long—either their work will unravel with time or they themselves will be marred in no time.

You might now understand why this definition is important. One’s identity and character (being) and actions and activities (doing) first need below-the-surface transforming internally in a deep manner if the outward impact they seek will also be profound, real/authentic and last.

In fact, without going too much into the theology of transformational impact, let me state that God first shapes the people through whom He wants to shape the world so that they can reflect Him and reform His world by His shaping—in His image and likeness—to His glory.

 

Widening Circles of Transformational Impact

Above is an attempt to illustrate how it’s a DeepLEAD at the core which leads to WideLEAD, from personal transformation to public transformation. We can’t go wrong if it’s first our deep personal transformation that leads to family transformation, community transformation (from church to corporation) and then societal transformation.

Elsewhere I’ve written about how people like William Wilberforce, Zaccheus the Tax Man and Nelson Mandela transformed their societies and world because they had first been deeply transformed. In fact, the title of an opinion piece on Nelson Mandela in the Los Angeles Times which I really enjoyed captured the essence of transformational impact so succinctly: “Nelson Mandela transformed himself and then his nation.”

So did Martin Luther King, who first darkened the doors of the Lord Baltimore Hotel a whole 60 years before I  and the 500 plus American-Africans would a couple of weeks ago. Where any of these transformationally impactful leaders missed a step in the transformational impact process, they too paid for it in their personal, family, community or national life. Principles are no respecter of persons or personalities.

 

 Change First to Carry Forth Change

So now’s your turn. Your time has come. Change first personally to carry forth change societally. Former U.S. President Barak Obama and I differ when it comes to LGBTQI+ transformation but we agree on this: “Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” The astute Jewish lawyer who studied under revered Gamaliel once said, “For the creation waits in eager expectation for the children of God to be revealed.” The whole world waits to be transformed by a people transformed prior and still transforming in the process. We are transformed to bring transformation. How’s that going?

The Inadvertent Lid of Political Leadership: My One Regret and Heartache.

It’s been a very busy few weeks. The last one in particular was the kind that Nelson Mandela would call “‘impossible’ until it’s done.” The very morn of the dawn I arrived back in Accra from Kenya, the first day of the work week, I had to be speaking at about 10am at an African Young Professionals Conference. That same week my team at PELÉ and the Ghanaian contingent of the African-wide BCA Leadership hosted the power-packed, two-day Made in Africa Leadership Conference (MLC) from June 13 to 15. Then there was a Youth Rally in the vicinity of the University of Professional Studies (June 15 evening) where l was  billed to speak as well. And then to crown that week, The HuD Group, which I founded with eight of my friends in 2003, held a press launch of our twentieth anniversary and simultaneous launch of three legacy projects.

In all of this business and busyness, one thing that has come through very clearly is that leadership is absolutely important–that everything does rises and falls on leadership. I tried to make that point in my opening remarks to the distinguished ladies and gentlemen convened at the Marriot for the aforementioned MLC 2023. Even this morning, as I was training the executive team of one of our PELÉ clients, a tech start-up, Maxwell’s Law of the Lid came to the fore: leadership is the lid on their personal level of  effectiveness as well as the organization’s impact that it would ever make.

Leadership is so important that every professional must have it, everyone in every sector of the economy must possess it, and everyone at every level of society must have it but especially leadership is too important to leave it to politicians alone. “Leadership is cause,” as one other leadership expert puts it, “everything else is effect.”

As we celebrate 20 years of The HuD Group, we can testify that God has done amazing things in, on, with and through The HuD Group. We started in Ghana, moved to Cote D’Ivoire, then to Nigeria and Canada and now have a presence in 24-25 countries on all continents, having incredible impact on people in every sphere. In fact, at the anniversary launch last week Friday, several VIPs like celebrated, young, award-winning journalist Manasseh Azure Awuni, shared how The HuD Group had impacted them. But I shared with the audience my one regret: that in all this 20 years of The HuD Group we did not give enough attention to the political space in particular. Of course, it is not that we did nothing at all but knowing what l know now and seeing how successes in all these other areas of life have literally been eroded by what has happened in the political space, especially in Ghana, that really breaks my heart.

 

 

THE SKY ISN’T THE LIMIT; POLITICIANS ARE

This has been a season of lots of graduations. I’ve seen flashy photos from Harvard to Fuller, and been physically present at inspiring commencements like Ashesi’s about three weeks ago. First, I’ve been excited about all these amazing graduates bustling with energy and vision and drive, some having done some earthshaking capstone projects and all. Yet all these amazing people formally graduated by our best academic establishments and semi-formally by The HuD Group in the last 20 years—and yes, some of us have been though all kinds of fellowships from Aspen and Eisenhower to Tutu—are restricted by what happens in the political space because everything rises and falls on that leadership. Political leadership is the lid over all our collective effectiveness and greatness.

If anyone told these graduands that the sky is the limit, that isn’t wholly true; our political leaders are. No I’m not a whiner; I am precisely the opposite of that, which is why I’m a serial entrepreneur. So I believe in creative ways around ‘the system’ but as the august chairperson of the HuD anniversary launch, Madam Yawa Hanson-Quao, had earlier said at the MLC, “We cannot entrepreneur our way out of bad governance.” Political leadership is the lid over all our other attempts at leadership.

Political leadership is the lid over all of our collective effectiveness and greatness in all of our fields of work and spheres of influence. We’ve got to get up and take the political space seriously and not let anyone who is not a selfless, authentic, transformational leader make their way there! Because then, it doesn’t matter how the collective brilliance of all of us is, there would be a lid over the rest of us. A good illustration is the proverbial army of sheep led by a lion versus or an army of lions led by a sheep.

At the end of the day, every sector, and every level of our society needs at least good leaders, even better, great leaders! Otherwise like John Gardener aptly puts it, “The society which scorns excellence in plumbing as a humble activity and tolerates shoddiness in philosophy [or politics for that matter] because it is an exalted activity will have neither good plumbing nor good philosophy: neither its pipes nor its theories will hold water.”

Sans Leadership–So Much to Lose, Too Much to Lose.

The following was shared as a TED-like talk to open the Made in Africa Leadership Conference by BCA Leadership on June 14 at the Marriot Hotel, Accra, Ghana.

 

My uncle died. My mom’s youngest brother. He came over to Ghana from the United States, where he had lived for decades, and fell ill. He died in the very hospital I worked in at the time. In fact, he died on my ward. But I can swear it wasn’t his disease that killed him. It was leadership, or rather the lack thereof. Leadership is too important for doctors not to have it.

Some of the most important things in life are not taught in school, like leadership. When some of my friends from university got into government I did exhort them: “Nobody taught us Jack about leadership. LEARN LEADERSHIP! CONTRACT COACHES! Leadership is not just caught; it is taught.” Did they listen? Ha!

Ironically, communal, national, continental or even global leadership, is a deeply person-al thing. It takes deeply transformed leaders to deeply transform society. Authentic leadership begins with aligning what goes on in a leader’s head and heart with True North. Leadership principles or True North are no respector of persons—red or yellow, black or white.

Two days from now, we will be officially launching the 20th anniversary celebration of The HuD Group, a holistic leadership organization started by nine young Africans in Accra. From one country in West Africa, it now has presence in 24 countries, on all six continents. Out of Africa to the Rest. From a former Rwandan refugee now in executive leadership in Uganda to a former child soldier in Sierra Leone now a high-ranking bank official in his homeland, to a Chinese-Canadian who we trained via Skype when she was an international medical student in Australia, a lot of transformation and impact has been achieved but in Ghana in particular I feel much of our gains have been eroded by not giving adequate attention to political leadership.

So today is the first of two important occasions this week where I will be drumming home this point with all my heart, liver, spleen and intestines: “Leadership is too important to leave it to politicians alone.” AND with 90% of African businesses being SMEs, creating 60-80% of our jobs and accounting for 40% of our GDP, what we do here at MLC this week for African leaders and African leadership is wildly important.

When two 14-year old stowaways from Guinea, Yaguine and Foday, froze to death in the landing gear of an Airbus 330 from Conakry to Brussels, they had on them a hand-written letter labelled: IN CASE WE DIE… to the Messrs. members and officials of Europe.

They said, among other things, “We have the honor and pleasure and great confidence in you to write this letter … we appeal to your solidarity and kindness for help in Africa. …we, African children and youth, ask you to create a great, efficient organization for Africa to allow us to progress. …we want to study and we ask you to help us in Africa to study to be like you.”

You should find and read the whole letter here—it will thaw and tear your heart. And that was 24 years ago. Has anything changed?

It’s time for Leadership Made in Africa that makes Africa work for Africans. BEFORE WE DIE. Yes we can, partnering and collaborating to reimagine and reform the Africa that we want! Twende! Let’s go! Let’s do this!

To Compete or To Complete? That is the Question.

Dr. G. Ayorkor Korsah (née Mills-Tettey) and I shared many hearty laughs at the VIP lounge after Ashesi University’s impressively inspiring commencement ceremony last Saturday, June 3, 2023. She is a Senior Lecturer in Computer Science and Robotics, and as department head, Computer Science & Information Systems, she was in her element dolling out degrees to deserving graduates. But we have a 28-year history of rivalry.

This wasn’t our first meeting. Nearly three decades ago, in 1995, we were impassioned opponents. Each of us was part of a trio representing our high schools in the semi-final of the Brillant Science and Maths Quiz on national television. Brillant was what it was called, yes, no typo there. That was the name of the blue bar soap by Unilever that was the title sponsor OF the competition. Much has changed since then. National Science and Maths Quiz, it’s now called. Very appropriate. Prime Time was in its prime, producing this feast of brilliance. They seem to have kept their shine, now in the hands of the next generation of Mensah-Bonsus.

 

THE LADIES WERE LOVED

Our battle was held and filmed at the Great Hall of the University of Ghana, Legon. Technically, this should’ve been a ‘home match’ for me, in my own territory, since the venue was barely a mile from my home, No. 14 Legon Hill. But no. Everyone was rooting for the über smart all-ladies team from Wesley Girls. Can you blame them? Even now they would be a delight; how much more in those medieval ages of STEM in Africa. Come to think of it, the now-ubiquitous ‘STEM’ term for Science, Tech, Engineering and Math had not even been cooked yet. The STEM acronym was only introduced in 2001 by scientific administrators at the U.S. National Science Foundation (NSF). Girls in Science were hallowed in the 1990s.  Even I admired them, but my mission was to win for my school. No distractions.

My Achimota School team was made up of three boys, the three musketeers, although we are the first co-ed public school in the country as far back as 1927 and had science girls who rocked. Needless to say, the competition against the Cape Coast chics was fierce. We had both earned our way to the penultimate in the southern zone.

We inflicted what is arguably the most painful defeat Geyhey has ever suffered at the science and maths quiz. It was veeery close. Even the camera crew were downcast when the celebrity girls lost, visibly disappointed. We made enemies that day. Some couldn’t even hide it.

 

SOME OTHER LADIES, SOME OTHER TIME

But as it turned out: it’s not the whole word that hated us. Some girls loved us. I was the recipient of umpteen letters of adulation from young ladies all over the country. They happily introduced themselves, sometimes with atrocious photo inserts, and poured their admiration on me—about my intellectual prowess among other things which will distract from the point of this article. Now I’m not sure all of it was appropriate for seventeen.

Even the Weygeygey girls became friends later when things cooled down. After all, “if you can’t beat them; join them,” as they say. That’s how I ended up with the various names in that year group, some of whom became colleagues at the University of Ghana Medical School, as friends. Zanetor Rawlings, first daughter of the then Flight Lieutenant-retired president of Ghana, even visited me in Achimota School at some point. Like me, she would later pursue Medicine too; but in Ireland. I once warned her at a party in Nana Ama Barnes’ home on Legon Campus that if she dared ended up schooling outside Ghana after her revolutionary dad had messed up (yes, teenagers are fearless!) our educational system so, I would be really mad. I guess I’m still mad. A little. She has since returned and been admiringly serving as a Member of Parliament for the Korle Klottey constituency of Accra. In any case, seeing affliction metted out to a certain young man who hang around her at the time, involuntary hair-shaving at the Osu Castle and all, it might have been providence that I stayed at arm’s length.

 

NOTHING BUT ADMIRATION AND RESPECT

But I digress. Back to the main lady Gertrude, as we called Ayorkor then. She was and is brilliantly brilliant. We only beat her team by strategy and a stroke of luck. Call it grace, if you like. Those girls were on fire! Ayorkor, after 1995, went on ahead to pack up four degrees including two Bachelor’s, a Master’s and a PhD. Dr. Korsah grew up in Ghana and Nigeria, and as a child, she wanted to be an astronaut and an engineer. Ayorkor didn’t join the majority of us that continued to Ghanaian tertiary institutions but went to Ivy League Dartmouth to major in engineering. She attended Carnegie Mellon University for her doctoral work in computer science, obtaining a PhD in 2011.

Ayorkor Korsah is all-round passionate about the artificial intelligence (AI), robotics, algorithms, and programming courses she teaches on the Ashesi Hill but so is she about expanding robotics education in Africa for every Kofi and Amma. That’s why she co-founded the African Robotics Network (AFRON) over a decade ago with a robotics professor at the University of California, Berkeley, Ken Goldberg.

Anyele my wife and I really found a common sweet spot with Ayorkor last Saturday when we coincidentally discovered our common passion for literacy. Being someone who has shared with the BBC how humans and machines can collaborate and combine their strengths, Ayorkor once, over a dozen years ago, experimented with an automated reading tutor in the quest to improving child literacy in Africa. She has a paper on it in the Information Technologies & International Development journal, vol. 6 no. 2, 2010. We are keen to collaborate with her and her bright Ashesi students at our EdTech company, Perbi Cubs, for bigger, brighter and better outcomes for Africa’s precious cubs.

 

NOT A BOUT

Ayorkor beat me to full-time lectureship and will most likely beat me again to professorship (she so deserves it). But as she, Anyele and I continued our hearty conversation, including recruiting some of her students to practice what she teaches at our Edtech, we got to know she has two little ones of her own, younger than our last two. And we have seven. We beat her to that, fair and square. She even just married, in light of our sixteenth year, and transitioned from Mills-Tettey to Korsah.

Enough of these beatings! Really we’re all grown now and know, for sure, that life isn’t a race against each other. Nor is it about a bout. Rather than compete like we did in our teens, we now learn to complete one another in our adult years for the greater good—the Good Society. In lockstep, we will keep producing holistic emerging leaders, formally like Dr. Ayorkor Korsah does with degrees at Ashesi and informally and semi-formally like I do at The HuD Group. Ashesi turned 20 last year and we turn the same this year. Patrick Awuah, our mutual founding friend of Ashesi will be keynoting at The HuD Group’s presser on June 16, 2023. I was telling him that maybe I should’ve started a Uni too instead of going the CSO (Civil Society Organization) route. But nay, to each one their own. And we compliment, collaborate and complete each other as we all strive hard and long towards the Africa we want.

And as if by divine design, one of the Presec folks who beat our Achimota team in the finals of the Brilliant Science and Math Quiz 1995 southern zone competition ended up as my Biological Sciences course mate and even my room mate at Legon Hall, University of Ghana. We both competed for the few slots at med school available to our Leviathan-sized cohort and made it–from the same room!

There’s a time to compete and a time to collaborate. For me, to complete and not compete today as professional pals and fellow family framers of the same generation is a no-brainer. Here’s to answering life’s real tough questions and quizzes together. Congratulations, Dr. Ayorkor Korsah, for continually raising the bar.

 

Post script

And oh, Anyele and Ayikai, Ayorkor’s engineering whiz kid of a younger sister, have been tight friends for a quarter-of-a-century, going way back to their Wesley Girls days.

Perbi Executive Leadership Education (PELÉ) Gets New Chief of Staff: Introducing Patrick Kojo Amissah.

Perbi Executive Leadership Education (PELÉ) and allied Perbi establishments heartily welcome Mr. Patrick Kojo Amissah as our new Chief of Staff. Kojo Amissah is a versatile professional with experience in organisational leadership, team and operations management. He believes in striving for excellence and critically analysing problems with the goal of coming up with practicable, innovative solutions. He has worked in the educational, publishing and financial sectors.

Kojo’s previous work experience includes co-managing a start-up (Catalyst Learning Limited) and growing it into a sustainable firm. His responsibilities included structuring and establishing different roles and tasks, recruiting and training staff, establishing systems, managing finances, and planning and executing projects. For over three years he led in the development, printing and distribution of over five million copies of textbooks and workbooks to various schools across Ghana. He managed communications and relations with foreign printing firms including negotiating prices and planning the delivery of printed books.

We are convinced that the skills and knowledge gained from these experiences will enable him to quickly adapt to the demands of the Chief of Staff role at PELÉ and to exceptionally perform the outlined responsibilities. Mr. Amissah possesses good leadership and team management skills which he honed while serving as Team Leader, Curriculum Development and as Chief Operations Officer. Watch out for PELÉ’s online leadership courses to be launched by mid 2023.

Mr. Amissah developed important team building and conflict management strategies as he directly and indirectly managed over thirty individuals performing different roles. He also possesses good negotiation skills and valuable stakeholder management experience. At PELÉ, we believe these are important transferable skills that will aid his interactions with staff of Perbi Executive Leadership Education and affiliated organisations like Perbi Cubs, Kwiverr, The HuD Group, Send Africa, Adeshe Real Estate, ISMCanada, PAIS, Africa to the Rest, BCA Leadership, the Lausanne Movement etc. Kojo takes the baton from Ashesi cum University of Warwick alumna Araba Andoh who laid pioneering tracks for the role.

According to Kojo, “I am highly motivated to serve in the role because it provides the opportunity for me to put my unique mix of experience in leadership, operations management and publishing to use in the worthy cause of growing executives to make significant impact in society. I also believe that working directly with an accomplished leader and entrepreneur like Dr. Yaw Perbi is an unmissable opportunity to grow professionally.” Among Kojo’s first tasks will be helping to host the incoming BCA Leadership Made in Africa Leadership Conference, launching PELÉ’s avant-garde DeepLEAD online leadership course and providing operational support for both The HuD Group’s 20th anniversary activities and Kanéval by PerbiCubs/UNESCO Accra World Book Capital. In commemoration of the latter, Dr. Yaw Perbi seeks to (re)publish all his two dozen books.

We welcome Mr. Kojo Amissah at this inflexion point where YAW PERBI is transitioning to PELÉ (Perbi Executive Leadership Education) to maximize team potentials beyond the availability and capability of Dr. Yaw Perbi as an individual. PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. PELÉ’s vision is to see a flourishing global ecosystem of authentic leaders characterized by growth, success and significance.

Kojo wields a Bachelor’s degree from the University of Ghana and an MBA from Coventry University. He is a practising catholic. Akwaaba, Kojo. Bienvenue, Monsieur Amissah. Here’s to your own growth, success and significance. Together, let’s carpe diem and make a dent in the universe!

Introducing PELÉ (Perbi Executive Leadership Education).

Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.

Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer,  that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.

 

A Play on Words

In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.

As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”

 

A Word In Play

Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”

Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.

 

 

What’s in a Name?

According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”

PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.

 

Conclusion

We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.

Tribute to Tim of my Table ~ Timothy Keller (1950-2023).

We first met on a table near the Table Mountain; I hope we meet again, in eternity, at a wedding table on a holy mountain.

 

In an emerging leader-affirming move, typical of The Lausanne Movement, my 32-year old self was appointed a table head at the Third Lausanne Congress on World Evangelization in Cape Town, South Africa. Imagine that. This was a gathering of the crème de la crème of Christian leaders from around the world, even described by some as “the most representative gathering of Christian leaders in the 2,000 year history of the Christian movement” (Christianity Today).

Each table had about half a dozen members. One of mine was Tim Keller. At the time, I had no clue who he was and quite frankly, couldn’t be bothered. Everyone was somebody. He wasn’t always at the table and even when he was there, he wasn’t quite there.

The Congress was over and everyone received their beautiful certificates of participation. Tim wasn’t there. Again. Apparently he had left back to the United States earlier. So I decided to travel back to Canada with his certificate, do an internet search of his whereabouts and mail his certificate to him in the States.

THAT is when I found out to my shock what a tall figure of a man this was! I eventually did get to speak with a staff and mail his memento to the right address (I would hope) in New York City. Rev. Dr. Tim Keller, founder and lifelong pastor of the 5,000-member Redeemer Presbyterian Church, was über brilliant and very deep—in head and heart. So deep that he had decided not to write any book till he was in his fifties. “Writing a book in your 50s will go twice as fast and be twice as good as if you try the same book in your 30s. It’s just good stewardship to wait,” he told The Gospel Coalition, which he was co-founder and Vice President of.

The other dimension I admired most about Keller was how ambidextrous he was in elucidating the gospel and engaging the culture, simultaneously! Stupendous! That, to me, was epitomized in his invitation to speak on his obviously Christian worldview book, ‘The Meaning of Marriage,’ at Google in Silicon Valley. Check out his presentation and responses to their questions and comments. Dr. Keller mentored many, near and far, in-person, in spirit and via media. Those around the world who were directly mentored through his Redeemer City to City should count themselves fortunate, blessed. I just spotted on Facebook a touching tribute from a pastor friend of mine from Brazil who recently planted a church in Rome, inspired and equipped by Rev. Keller.

As a latter day follower of Tim on Twitter, I admired the way he vulnerably yet resolvedly faced his imminent death, having been diagnosed with pancreatic cancer since 2020, a sequel to his 2002 thyroid cancer battle. All the while incarnationally demonstrating ‘The Meaning of Marriage’ through the dynamics with his wife of nearly 50 years, Kathy Kristy. Tim transitioned into glory on Friday the nineteenth (of May), 2023.

Dr. Tim Keller’s influence on the church and the world for Christ is deep and wide. I hope we share a table, again, at the grand, imminent marriage feast of the Lamb in eternity. Till then, Rest in Peace, champ! #Maranatha!

It’s the Family, Stupid.

Most people who are abreast enough with current affairs and know that “It’s the family, stupid” is a play on the famous slogan for the 1992 Bill Clinton election campaign (“It’s the economy, stupid”) will not know that today, and every May 15, is the International Day of Families. In my world it has never gained the popularity of, say, International Women’s Day. If it was so-scheduled to leverage Mother’s Day then it’s had the reverse, untoward effect of drowning it instead.

The Day was proclaimed by the United Nations General Assembly exactly three decades ago, in 1993, with resolution A/RES/47/237. According to the U.N., it’s supposed to reflect the importance the international community attaches to families, provide an opportunity to promote awareness of issues relating to families and to increase knowledge of the social, economic and demographic processes affecting families.

At Perbi Executive Leadership Education (PELÉ), we celebrate everything LIFE–Leadership, Integrity, Family, Entrepreneurship–and even currently have an ongoing Flourishing Families Masterclass running for the entire month of May. Whether it’s the more intensive Family Foundations Mastermind or the shorter and lighter Flourishing Families Masterclass, the following six perspectives are offered as a foundation for why family is ultra important (these are extracts from an e-booklet I’ve put together for the mastermind and masterclass):

 

1. CREATOR PERSPECTIVE | God is Family

God is family. Father-Son-Spirit. Note the familiar family terms, father and son. Having created humankind in His image and likeness to reflect on Earth what it is in Heaven, human family is huge deal. At the core of cosmos is a love relationship—Lover, Loved and Love itself. Everything rises and falls on love, everything rises and falls on God, everything rises and falls on family.

Of course, we could go into how God created the first family after declaring “it is not good for man to be alone,” how throughout scripture and history God chooses a person and their family to work through, the many scriptures that seek to protect, preserve and promote family etc. Even when God decided to wrap Himself in human flesh and move into our human neighbourhood in the person of Jesus Christ, he chose to implant himself in a family—Mary and Joseph’s. Everything rises and falls on family.

 

2. Centres of Influence | Every sphere is filled, fuelled and influenced by home

What do all of society’s centres of influence–Arts & Entertainment, Business, Science & Technology, Education, Government, Media, Religion–have in common: human beings! Without family there will be no human beings at all to fill, fuel and influence all these other centres. The only sphere that produces human beings is family. Most schools of thought include family itself as one of the centres of influence in society but I wonder whether family should even be included in the centres at all or just made to underlie all of them.

Family is literally the pivot of centres, symbolizing how everything truly revolves around it. Every centre rises and falls on family.

 

3. CRADLE PERSPECTIVE | Parents Shape World Shakers

Have you ever heard the proverb, “The hand that rocks the cradle rules the world”? That is 1865 wisdom unleashed on the world through the refrain of a William Ross Wallace poem that praises parenthood as the preeminent force for change in the world.  Of course, at the time it was written, nearly two centuries ago, the work of raising children was mainly seen as the role of the mother but we know all too well it takes two to tango. Both father and mother have a role in rocking the cradle.

Parents, and the wider family, shape the people who would shake and move the world, for good or ill. These two PhDs, Barbara Riggs and Cynthia Tweedell, don’t mince words in their Marriage and Family textbook: “The strongest influence in your life will stem from family.” Period. Everything rises and falls on family.

 

4. CELLULAR PERSPECTIVE | Family is the basic unit of humanity

So yes, “it is the hand the rocks the cradle that is the hand that rules the world” but alas! today, everyone wants to change the world; no one wants to start at home. The irony! Not only does everything rise and fall on family because the hand that rocks the cradle rules the world, but also the family is the basic unit of society and humanity just as the cell is the basic unit of biological life or the atom is for all matter.

Yet somehow, we think we can flourish in the corporate world, government and such without adequately addressing the lowest common denominator! If you think one cell gone bonkers is no big deal, think again about cancer. That’s all it is. Individual cells gone bonkers, multiplying unhealthily—and eventually fatally spreading that craziness to other parts of the body (metastasis). Sooner or later a whole monarch or president or parent dies, all because of a cell gone awry. Everything rises and falls on family, that one cell.

 

5. CALCULATION PERSPECTIVE | Hindsight is 20/20

Today’s C-level executive claims, “It’s not the quantity of time but quality that I spend with my family that matters.” This is a fallacy. Family costs what it costs, and it doesn’t go on sale! The question is if we are willing to pay the price.

Even for the richest and most popular of leaders, when they assess their lives, doing a calculation of all they’ve spent their talents and energies, time and finances on, the truth remains that, “There’s no one who on their deathbed has been heard to say, “I wish I had spent more time at work.” 

 

6. COVID-19 PERSPECTIVE | The only place to be/go has been home

When our all-important selves on our all-important endeavours were brought to a screeching halt by the recent Coronavirus pandemic, where did we all head? Home! When literally every economy and society locked down, where did we stay put and be safe: with family! I’ve never seen so many advertisements on primetime television asking people to stay home in my life! Heroes, according to the World Health Organization, stay home! Ha! Who would’ve thought that day would ever come?!

Even high-flying pilots have been grounded, literally, at home. At the time of first writing this down for the initial Family Foundations Mastermind we run during the pandemic, I hadn’t flown in a year—and that was incredible, considering that there were times in the last few years when I did as many as 70 flights in the year!

My VIP airport lounge passes and platinum airline and hotel statuses have been rendered useless. The only thing that mattered most was the people many of us paid the least attention to prior to COVID-19: family.

Crucibles reveal what’s most important. Now that this pandemic is over, we would need insignia to remind us, lest we forget, that everything rises and falls on family.

 

CONCLUSION

These are my compelling six cases for why family is absolutely a big deal, in every nation and generation. I long for the day when marketplace leaders will recognize the prime place of family and ensure their work(place) empowers families rather than diminishes them. “It’s the family, stupid.” Everything rises and falls on family. Happy International Day (Month is better) of Families.

Of Kanévals, Kanébals & Kanévores.

Co-founders of Perbi Cubs sandwiching Kanéval partner-influencer, Nana Aba Anamoah, media personality & General Manager of GHOne TV/Starr FM.

 

This year, the capital city of Ghana where my wife hails from and where I was born has been named by UNESCO as its twenty-third World Book Capital. Accra takes over from Guadalajara, Mexico (2022) and will be handing the baton to Strasbourg, France come April 2024.  Since ‘kané’ is the Ga word for read—and Ga being the language of the Accra people—Perbi Cubs Library services creatively replaced the near-homophonic ‘carni’ in ‘carnival’ with ‘kané’ and coined the word ‘Kanéval’ to bring fun to reading, which is otherwise unfortunately perceived widely as a bore and a chore.

As official partners of UNESCO Accra World Book Capital 2023 (AWBC ‘23), Perbi Cubs will be organizing Kanéval as a fantastic year-long program, a traveling fun fair transitioning from place to place with lots of amusements intertwined with lots of reading. You will find a fuller history of the UNESCO AWBC’23 partnership and details of the year-long fiesta here.

 

RESCUE FROM KANÉBALS

We are of the conviction that this Kanéval social service campaign needs to involve key influencers from all walks of life, from CEOs to Black Stars players to musicians, to consistently show that reading is fun and leads to success. The campaign will consist of various events in-person and online, including book fairs, storytelling sessions, and community outreach programs. By making reading fun and accessible, we can encourage more people to read and ultimately improve literacy rates in the community.

When we began approaching various influencers to join us on this reading revolution campaign, a massive behavioural change intervention, some of the stories we heard about the generally poor reading attitudes and habits of Ghanaian society were stupefying. We found kindred spirit in Nana Aba Anamoah (photo above), media personality and General Manager of GHOne and Starr FM, who unbeknownst to us had years back initiated a reading campaign known as ‘Raising Readers.’ She too had involved several influencers, including former Ghanaian president Jerry John Rawlings, to read with the children in a certain deprived area of Accra. Book donations in their thousands to the cause were a shot in the arm.

At some point it was clear parental involvement would bolster this behavioural change campaign. Some parent did accompany their children and wards to the reading sessions. Mostly reluctantly. In spite of these mostly illiterate parents sucking their teeth after only a little while, thinking of all the other more ‘productive’ ways they could be spending their time, Nana Aba and team pressed on. In fact, at the height of her intervention they had decided that once a week was not enough for the pace and profundity of the transformation they sought so they decided to leave books with the families and replace them when they returned the week after.

 

 

All seemed well and good until the following week when some medical doctors on the Raising Readers campaign team who had gone down the road to grab some snacks returned with horror on their faces. When Nana Aba relates this story, she might not be aware but her face betrays the pain of the let-down she felt. The snacks that the team mates purchased in the catchment area had been nicely wrapped in freshly torn out pages of last week’s books! Kanébals (do you see what I’ve done with ‘cannibal’ and ‘kané’?) had dismembered the hitherto living literary friends, ripping them from their saddle-stitched and perfect-bound spines and repurposing the cadavers as food packaging. Ah!

When we related this story to another influencer on our bill, Kafui Dey (photo above), author and Breakfast host on GTV, he told us worse. Sometimes it’s pages of even the Bible that are Kanébalized for wrapping food!

 

WANTED: KANÉVORES IN THE KAPITAL

Perbi Cubs, convinced that readers are leaders and leaders are readers, has from inception sought to raise lion-leaders, hence the referral to our 10,000 young patrons as cubs (the young of lions) rather than the typical ‘kids’ (the young of goats).

By the end of the year-long Accra World Book Kapital, we seek to have enrolled an army of at least 100,000 cubs who are voracious readers, Kanévores. If carnivorous lions are the king of the jungle, we imagine that Kanévores rule the world.

 

KALL TO ACTION

According to UNESCO, as of 2021 only 6% of children in classes two and three in public basic schools could read and understand anything they read. Lack of sufficient reading resources and very large class sizes are among the root causes of the problem, but the overarching root cause is that society does not value reading. Reading is seen as a chore, a punishment or even a necessary evil! Yet per credible research, the love for reading is a stronger indicator of a child’s success in school and their future career than even their parents’ level of education and their socioeconomic status.

 

 

Join us in promoting the joy of reading and improving literacy rates in the community, particularly among children in public basic schools, by becoming a partner for Kanéval. Together, we can make a real difference in the lives of our community members and future generations. Let’s celebrate and make the most of Accra’s selection as UNESCO World Book Capital 2023.

 

KONCLUSION

Accra has been selected as UNESCO World Book Capital 2023 and Kanéval is a one-year social service campaign organized by Perbi Cubs, as official partners of UNESCO AWBC 2023, to celebrate this achievement and promote the joy of reading and improving literacy rates in the community.

The success of the campaign depends on a coalition of all stakeholders in the book industry, influencers, and strong partnership with the media. Together, through massive Kanévals all year, we can raise Kanévores and end apathy towards the written word that results in Kanébalism and the like. May readers rise and leaders come to light to transform society and impact the world—from Africa to the Rest.