To Compete or To Complete? That is the Question.

Dr. G. Ayorkor Korsah (née Mills-Tettey) and I shared many hearty laughs at the VIP lounge after Ashesi University’s impressively inspiring commencement ceremony last Saturday, June 3, 2023. She is a Senior Lecturer in Computer Science and Robotics, and as department head, Computer Science & Information Systems, she was in her element dolling out degrees to deserving graduates. But we have a 28-year history of rivalry.

This wasn’t our first meeting. Nearly three decades ago, in 1995, we were impassioned opponents. Each of us was part of a trio representing our high schools in the semi-final of the Brillant Science and Maths Quiz on national television. Brillant was what it was called, yes, no typo there. That was the name of the blue bar soap by Unilever that was the title sponsor OF the competition. Much has changed since then. National Science and Maths Quiz, it’s now called. Very appropriate. Prime Time was in its prime, producing this feast of brilliance. They seem to have kept their shine, now in the hands of the next generation of Mensah-Bonsus.

THE LADIES WERE LOVED

Our battle was held and filmed at the Great Hall of the University of Ghana, Legon. Technically, this should’ve been a ‘home match’ for me, in my own territory, since the venue was barely a mile from my home, No. 14 Legon Hill. But no. Everyone was rooting for the über smart all-ladies team from Wesley Girls. Can you blame them? Even now they would be a delight; how much more in those medieval ages of STEM in Africa. Come to think of it, the now-ubiquitous ‘STEM’ term for Science, Tech, Engineering and Math had not even been cooked yet. The STEM acronym was only introduced in 2001 by scientific administrators at the U.S. National Science Foundation (NSF). Girls in Science were hallowed in the 1990s.  Even I admired them, but my mission was to win for my school. No distractions.

My Achimota School team was made up of three boys, the three musketeers, although we are the first co-ed public school in the country as far back as 1927 and had science girls who rocked. Needless to say, the competition against the Cape Coast chics was fierce. We had both earned our way to the penultimate in the southern zone.

We inflicted what is arguably the most painful defeat Geyhey has ever suffered at the science and maths quiz. It was veeery close. Even the camera crew were downcast when the celebrity girls lost, visibly disappointed. We made enemies that day. Some couldn’t even hide it.

SOME OTHER LADIES, SOME OTHER TIME

But as it turned out: it’s not the whole word that hated us. Some girls loved us. I was the recipient of umpteen letters of adulation from young ladies all over the country. They happily introduced themselves, sometimes with atrocious photo inserts, and poured their admiration on me—about my intellectual prowess among other things which will distract from the point of this article. Now I’m not sure all of it was appropriate for seventeen.

Even the Weygeygey girls became friends later when things cooled down. After all, “if you can’t beat them; join them,” as they say. That’s how I ended up with the various names in that year group, some of whom became colleagues at the University of Ghana Medical School, as friends. Zanetor Rawlings, first daughter of the then Flight Lieutenant-retired president of Ghana, even visited me in Achimota School at some point. Like me, she would later pursue Medicine too; but in Ireland. I once warned her at a party in Nana Ama Barnes’ home on Legon Campus that if she dared ended up schooling outside Ghana after her revolutionary dad had messed up (yes, teenagers are fearless!) our educational system so, I would be really mad. I guess I’m still mad. A little. She has since returned and been admiringly serving as a Member of Parliament for the Korle Klottey constituency of Accra. In any case, seeing affliction metted out to a certain young man who hang around her at the time, involuntary hair-shaving at the Osu Castle and all, it might have been providence that I stayed at arm’s length.

NOTHING BUT ADMIRATION AND RESPECT

But I digress. Back to the main lady Gertrude, as we called Ayorkor then. She was and is brilliantly brilliant. We only beat her team by strategy and a stroke of luck. Call it grace, if you like. Those girls were on fire! Ayorkor, after 1995, went on ahead to pack up four degrees including two Bachelor’s, a Master’s and a PhD. Dr. Korsah grew up in Ghana and Nigeria, and as a child, she wanted to be an astronaut and an engineer. Ayorkor didn’t join the majority of us that continued to Ghanaian tertiary institutions but went to Ivy League Dartmouth to major in engineering. She attended Carnegie Mellon University for her doctoral work in computer science, obtaining a PhD in 2011.

Ayorkor Korsah is all-round passionate about the artificial intelligence (AI), robotics, algorithms, and programming courses she teaches on the Ashesi Hill but so is she about expanding robotics education in Africa for every Kofi and Amma. That’s why she co-founded the African Robotics Network (AFRON) over a decade ago with a robotics professor at the University of California, Berkeley, Ken Goldberg.

Anyele my wife and I really found a common sweet spot with Ayorkor last Saturday when we coincidentally discovered our common passion for literacy. Being someone who has shared with the BBC how humans and machines can collaborate and combine their strengths, Ayorkor once, over a dozen years ago, experimented with an automated reading tutor in the quest to improving child literacy in Africa. She has a paper on it in the Information Technologies & International Development journal, vol. 6 no. 2, 2010. We are keen to collaborate with her and her bright Ashesi students at our EdTech company, Perbi Cubs, for bigger, brighter and better outcomes for Africa’s precious cubs.

NOT A BOUT

Ayorkor beat me to full-time lectureship and will most likely beat me again to professorship (she so deserves it). But as she, Anyele and I continued our hearty conversation, including recruiting some of her students to practice what she teaches at our Edtech, we got to know she has two little ones of her own, younger than our last two. And we have seven. We beat her to that, fair and square. She even just married, in light of our sixteenth year, and transitioned from Mills-Tettey to Korsah.

Enough of these beatings! Really we’re all grown now and know, for sure, that life isn’t a race against each other. Nor is it about a bout. Rather than compete like we did in our teens, we now learn to complete one another in our adult years for the greater good—the Good Society. In lockstep, we will keep producing holistic emerging leaders, formally like Dr. Ayorkor Korsah does with degrees at Ashesi and informally and semi-formally like I do at The HuD Group. Ashesi turned 20 last year and we turn the same this year. Patrick Awuah, our mutual founding friend of Ashesi will be keynoting at The HuD Group’s presser on June 16, 2023. I was telling him that maybe I should’ve started a Uni too instead of going the CSO (Civil Society Organization) route. But nay, to each one their own. And we compliment, collaborate and complete each other as we all strive hard and long towards the Africa we want.

And as if by divine design, one of the Presec folks who beat our Achimota team in the finals of the Brilliant Science and Math Quiz 1995 southern zone competition ended up as my Biological Sciences course mate and even my room mate at Legon Hall, University of Ghana. We both competed for the few slots at med school available to our Leviathan-sized cohort and made it–from the same room!

There’s a time to compete and a time to collaborate. For me, to complete and not compete today as professional pals and fellow family framers of the same generation is a no-brainer. Here’s to answering life’s real tough questions and quizzes together. Congratulations, Dr. Ayorkor Korsah, for continually raising the bar.

Post script

And oh, Anyele and Ayikai, Ayorkor’s engineering whiz kid of a younger sister, have been tight friends for a quarter-of-a-century, going way back to their Wesley Girls days.

Perbi Executive Leadership Education (PELÉ) Gets New Chief of Staff: Introducing Patrick Kojo Amissah.

Perbi Executive Leadership Education (PELÉ) and allied Perbi establishments heartily welcome Mr. Patrick Kojo Amissah as our new Chief of Staff. Kojo Amissah is a versatile professional with experience in organisational leadership, team and operations management. He believes in striving for excellence and critically analysing problems with the goal of coming up with practicable, innovative solutions. He has worked in the educational, publishing and financial sectors.

Kojo’s previous work experience includes co-managing a start-up (Catalyst Learning Limited) and growing it into a sustainable firm. His responsibilities included structuring and establishing different roles and tasks, recruiting and training staff, establishing systems, managing finances, and planning and executing projects. For over three years he led in the development, printing and distribution of over five million copies of textbooks and workbooks to various schools across Ghana. He managed communications and relations with foreign printing firms including negotiating prices and planning the delivery of printed books.

We are convinced that the skills and knowledge gained from these experiences will enable him to quickly adapt to the demands of the Chief of Staff role at PELÉ and to exceptionally perform the outlined responsibilities. Mr. Amissah possesses good leadership and team management skills which he honed while serving as Team Leader, Curriculum Development and as Chief Operations Officer. Watch out for PELÉ’s online leadership courses to be launched by mid 2023.

Mr. Amissah developed important team building and conflict management strategies as he directly and indirectly managed over thirty individuals performing different roles. He also possesses good negotiation skills and valuable stakeholder management experience. At PELÉ, we believe these are important transferable skills that will aid his interactions with staff of Perbi Executive Leadership Education and affiliated organisations like Perbi Cubs, Kwiverr, The HuD Group, Send Africa, Adeshe Real Estate, ISMCanada, PAIS, Africa to the Rest, BCA Leadership, the Lausanne Movement etc. Kojo takes the baton from Ashesi cum University of Warwick alumna Araba Andoh who laid pioneering tracks for the role.

According to Kojo, “I am highly motivated to serve in the role because it provides the opportunity for me to put my unique mix of experience in leadership, operations management and publishing to use in the worthy cause of growing executives to make significant impact in society. I also believe that working directly with an accomplished leader and entrepreneur like Dr. Yaw Perbi is an unmissable opportunity to grow professionally.” Among Kojo’s first tasks will be helping to host the incoming BCA Leadership Made in Africa Leadership Conference, launching PELÉ’s avant-garde DeepLEAD online leadership course and providing operational support for both The HuD Group’s 20th anniversary activities and Kanéval by PerbiCubs/UNESCO Accra World Book Capital. In commemoration of the latter, Dr. Yaw Perbi seeks to (re)publish all his two dozen books.

We welcome Mr. Kojo Amissah at this inflexion point where YAW PERBI is transitioning to PELÉ (Perbi Executive Leadership Education) to maximize team potentials beyond the availability and capability of Dr. Yaw Perbi as an individual. PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. PELÉ’s vision is to see a flourishing global ecosystem of authentic leaders characterized by growth, success and significance.

Kojo wields a Bachelor’s degree from the University of Ghana and an MBA from Coventry University. He is a practising catholic. Akwaaba, Kojo. Bienvenue, Monsieur Amissah. Here’s to your own growth, success and significance. Together, let’s carpe diem and make a dent in the universe!

Introducing PELÉ (Perbi Executive Leadership Education).

Imagine a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. That’s the big dream and eternal hope fuelling our daily tasks at the Executive Education firm that bears my name, YAW PERBI. A couple of years ago, after eight years as President & CEO of a Canadian non-profit in the international education space and having garnered several years of executive leadership experience in the Ghanaian military and medical fraternity, global media, the United Nations in Cote d’Ivoire etc. I decided it was time to serve all of that to leaders of leaders: the C-suite. So I came out of sabbatical and stepped down as President of ISMCanada to do this.

Since according to my mentor of a quarter of a century, John C. Maxwell, by whom I’m officially a certified coach, speaker and trainer,  that “one is too small a number to achieve greatness,” I have been steadily growing a global team of competent, caring, confident and character-based co-leaders on/from every continent in the world beyond myself to make our faith, sight. That journey has culminated in the birth of PELÉ.

A Play on Words

In keeping our focus on growing and coaching executive leadership to succeed, ever broadening the authentic relationships and resources we bring to bear on our task, we decided to move away from YAW PERBI specifically and to build Perbi Executive Leadership Education, PELÉ for short. PELÉ is not exactly just a happy coincidence, for as a once-upon-a-time football fanatic and soccer player for my elementary school, I recently engaged in my fair share of arguments about who the greatest soccer player of all time is between the shouts in favour of Lionel Messi after lifting the Qatar World Cup trophy on December 18, 2022 and the incessant calls to hallow the legendary Edson Arantes do Nascimento, better known by his nickname Pelé, who died eleven days later on December 29. As a double childhood hero—both of my dad and myself—I had been pondering a way to honour a Black man who gave everyone so much delight and so many people of his skin hue so much pride.

As I’ve stated before, “I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.”

A Word In Play

Then came April 2023 when the Pelé Foundation and Sportv launched the “Pelé in the dictionary” campaign to pay tribute and recognise his legacy in other fields beyond sport. Of course his name has long been a synonymous with success and excellence, both of which are values of our Executive Education company, but now the great Brazilian forward and only human to have lifted three World Cup trophies officially had his name in the Portuguese dictionary. The adjective “Pelé” has been added to the Portuguese edition of the Michaelis dictionary to describe “someone out of the ordinary.”

Pelé, the nickname of the late football legend, has officially become tantamount to “extraordinary, exceptional, incomparable, unique.” Pelé is an adjective for something or someone that is out of the ordinary, one who by virtue of their quality, value or superiority cannot be equalled to anything or anyone, just like Pelé. For example, he is the Pelé of basketball, she is the Pelé of paediatrics.

What’s in a Name?

According to Emily Olson of NPR, “It was in the small, impoverished town of Bauru where he first got his nickname playing in youth leagues.” Apparently, even Pelé himself wasn’t sure where it came from, he wrote in a 2006 piece for The Guardian, but it may have been a play on Bilé, the nickname of a goalkeeper for the team Pelé’s father played on. “I can remember the name really bugged me at first. I was really proud that I was named after Thomas Edison and wanted to be called Edson,” he said. “I thought Pelé sounded horrible. It was a rubbish name. Edson sounded so much more serious and important.”

PELÉ by YAW PERBI is an Executive Education firm that offers authentic and customized relationships and resources to C-Level executives to grow personally, succeed professionally and become significant societally. To this end, the company provides Pelé services in leadership development, management training, executive coaching and publishing. Our Pelé coaching, authoring, speaking, and training are centred on LIFE—Leadership, Integrity, Family, Entrepreneurship.

Conclusion

We are PELÉ–extraordinary, exceptional, incomparable, unique–but more importantly, we form PELÉs, who are authentic, out of the ordinary executive leaders in every sector of life and all society’s centres of influence. As a forward-looking, authentic leader, if you want to dextrously dribble through LIFE and exceptionally hit goals like the legendary Pelé, you know where to look for the kind of coaching and training it will take: Perbi Executive Leadership Education (PELÉ). Like begets like.

Tribute to Tim of my Table ~ Timothy Keller (1950-2023).

We first met on a table near the Table Mountain; I hope we meet again, in eternity, at a wedding table on a holy mountain.

In an emerging leader-affirming move, typical of The Lausanne Movement, my 32-year old self was appointed a table head at the Third Lausanne Congress on World Evangelization in Cape Town, South Africa. Imagine that. This was a gathering of the crème de la crème of Christian leaders from around the world, even described by some as “the most representative gathering of Christian leaders in the 2,000 year history of the Christian movement” (Christianity Today).

Each table had about half a dozen members. One of mine was Tim Keller. At the time, I had no clue who he was and quite frankly, couldn’t be bothered. Everyone was somebody. He wasn’t always at the table and even when he was there, he wasn’t quite there.

The Congress was over and everyone received their beautiful certificates of participation. Tim wasn’t there. Again. Apparently he had left back to the United States earlier. So I decided to travel back to Canada with his certificate, do an internet search of his whereabouts and mail his certificate to him in the States.

THAT is when I found out to my shock what a tall figure of a man this was! I eventually did get to speak with a staff and mail his memento to the right address (I would hope) in New York City. Rev. Dr. Tim Keller, founder and lifelong pastor of the 5,000-member Redeemer Presbyterian Church, was über brilliant and very deep—in head and heart. So deep that he had decided not to write any book till he was in his fifties. “Writing a book in your 50s will go twice as fast and be twice as good as if you try the same book in your 30s. It’s just good stewardship to wait,” he told The Gospel Coalition, which he was co-founder and Vice President of.

The other dimension I admired most about Keller was how ambidextrous he was in elucidating the gospel and engaging the culture, simultaneously! Stupendous! That, to me, was epitomized in his invitation to speak on his obviously Christian worldview book, ‘The Meaning of Marriage,’ at Google in Silicon Valley. Check out his presentation and responses to their questions and comments. Dr. Keller mentored many, near and far, in-person, in spirit and via media. Those around the world who were directly mentored through his Redeemer City to City should count themselves fortunate, blessed. I just spotted on Facebook a touching tribute from a pastor friend of mine from Brazil who recently planted a church in Rome, inspired and equipped by Rev. Keller.

As a latter day follower of Tim on Twitter, I admired the way he vulnerably yet resolvedly faced his imminent death, having been diagnosed with pancreatic cancer since 2020, a sequel to his 2002 thyroid cancer battle. All the while incarnationally demonstrating ‘The Meaning of Marriage’ through the dynamics with his wife of nearly 50 years, Kathy Kristy. Tim transitioned into glory on Friday the nineteenth (of May), 2023.

Dr. Tim Keller’s influence on the church and the world for Christ is deep and wide. I hope we share a table, again, at the grand, imminent marriage feast of the Lamb in eternity. Till then, Rest in Peace, champ! #Maranatha!

It’s the Family, Stupid.

Most people who are abreast enough with current affairs and know that “It’s the family, stupid” is a play on the famous slogan for the 1992 Bill Clinton election campaign (“It’s the economy, stupid”) will not know that today, and every May 15, is the International Day of Families. In my world it has never gained the popularity of, say, International Women’s Day. If it was so-scheduled to leverage Mother’s Day then it’s had the reverse, untoward effect of drowning it instead.

The Day was proclaimed by the United Nations General Assembly exactly three decades ago, in 1993, with resolution A/RES/47/237. According to the U.N., it’s supposed to reflect the importance the international community attaches to families, provide an opportunity to promote awareness of issues relating to families and to increase knowledge of the social, economic and demographic processes affecting families.

At Perbi Executive Leadership Education (PELÉ), we celebrate everything LIFE–Leadership, Integrity, Family, Entrepreneurship–and even currently have an ongoing Flourishing Families Masterclass running for the entire month of May. Whether it’s the more intensive Family Foundations Mastermind or the shorter and lighter Flourishing Families Masterclass, the following six perspectives are offered as a foundation for why family is ultra important (these are extracts from an e-booklet I’ve put together for the mastermind and masterclass):

1. CREATOR PERSPECTIVE | God is Family

God is family. Father-Son-Spirit. Note the familiar family terms, father and son. Having created humankind in His image and likeness to reflect on Earth what it is in Heaven, human family is huge deal. At the core of cosmos is a love relationship—Lover, Loved and Love itself. Everything rises and falls on love, everything rises and falls on God, everything rises and falls on family.

Of course, we could go into how God created the first family after declaring “it is not good for man to be alone,” how throughout scripture and history God chooses a person and their family to work through, the many scriptures that seek to protect, preserve and promote family etc. Even when God decided to wrap Himself in human flesh and move into our human neighbourhood in the person of Jesus Christ, he chose to implant himself in a family—Mary and Joseph’s. Everything rises and falls on family.

2. Centres of Influence | Every sphere is filled, fuelled and influenced by home

What do all of society’s centres of influence–Arts & Entertainment, Business, Science & Technology, Education, Government, Media, Religion–have in common: human beings! Without family there will be no human beings at all to fill, fuel and influence all these other centres. The only sphere that produces human beings is family. Most schools of thought include family itself as one of the centres of influence in society but I wonder whether family should even be included in the centres at all or just made to underlie all of them.

Family is literally the pivot of centres, symbolizing how everything truly revolves around it. Every centre rises and falls on family.

3. CRADLE PERSPECTIVE | Parents Shape World Shakers

Have you ever heard the proverb, “The hand that rocks the cradle rules the world”? That is 1865 wisdom unleashed on the world through the refrain of a William Ross Wallace poem that praises parenthood as the preeminent force for change in the world.  Of course, at the time it was written, nearly two centuries ago, the work of raising children was mainly seen as the role of the mother but we know all too well it takes two to tango. Both father and mother have a role in rocking the cradle.

Parents, and the wider family, shape the people who would shake and move the world, for good or ill. These two PhDs, Barbara Riggs and Cynthia Tweedell, don’t mince words in their Marriage and Family textbook: “The strongest influence in your life will stem from family.” Period. Everything rises and falls on family.

4. CELLULAR PERSPECTIVE | Family is the basic unit of humanity

So yes, “it is the hand the rocks the cradle that is the hand that rules the world” but alas! today, everyone wants to change the world; no one wants to start at home. The irony! Not only does everything rise and fall on family because the hand that rocks the cradle rules the world, but also the family is the basic unit of society and humanity just as the cell is the basic unit of biological life or the atom is for all matter.

Yet somehow, we think we can flourish in the corporate world, government and such without adequately addressing the lowest common denominator! If you think one cell gone bonkers is no big deal, think again about cancer. That’s all it is. Individual cells gone bonkers, multiplying unhealthily—and eventually fatally spreading that craziness to other parts of the body (metastasis). Sooner or later a whole monarch or president or parent dies, all because of a cell gone awry. Everything rises and falls on family, that one cell.

5. CALCULATION PERSPECTIVE | Hindsight is 20/20

Today’s C-level executive claims, “It’s not the quantity of time but quality that I spend with my family that matters.” This is a fallacy. Family costs what it costs, and it doesn’t go on sale! The question is if we are willing to pay the price.

Even for the richest and most popular of leaders, when they assess their lives, doing a calculation of all they’ve spent their talents and energies, time and finances on, the truth remains that, “There’s no one who on their deathbed has been heard to say, “I wish I had spent more time at work.” 

6. COVID-19 PERSPECTIVE | The only place to be/go has been home

When our all-important selves on our all-important endeavours were brought to a screeching halt by the recent Coronavirus pandemic, where did we all head? Home! When literally every economy and society locked down, where did we stay put and be safe: with family! I’ve never seen so many advertisements on primetime television asking people to stay home in my life! Heroes, according to the World Health Organization, stay home! Ha! Who would’ve thought that day would ever come?!

Even high-flying pilots have been grounded, literally, at home. At the time of first writing this down for the initial Family Foundations Mastermind we run during the pandemic, I hadn’t flown in a year—and that was incredible, considering that there were times in the last few years when I did as many as 70 flights in the year!

My VIP airport lounge passes and platinum airline and hotel statuses have been rendered useless. The only thing that mattered most was the people many of us paid the least attention to prior to COVID-19: family.

Crucibles reveal what’s most important. Now that this pandemic is over, we would need insignia to remind us, lest we forget, that everything rises and falls on family.

CONCLUSION

These are my compelling six cases for why family is absolutely a big deal, in every nation and generation. I long for the day when marketplace leaders will recognize the prime place of family and ensure their work(place) empowers families rather than diminishes them. “It’s the family, stupid.” Everything rises and falls on family. Happy International Day (Month is better) of Families.

Of Kanévals, Kanébals & Kanévores.

Co-founders of Perbi Cubs sandwiching Kanéval partner-influencer, Nana Aba Anamoah, media personality & General Manager of GHOne TV/Starr FM.

This year, the capital city of Ghana where my wife hails from and where I was born has been named by UNESCO as its twenty-third World Book Capital. Accra takes over from Guadalajara, Mexico (2022) and will be handing the baton to Strasbourg, France come April 2024.  Since ‘kané’ is the Ga word for read—and Ga being the language of the Accra people—Perbi Cubs Library services creatively replaced the near-homophonic ‘carni’ in ‘carnival’ with ‘kané’ and coined the word ‘Kanéval’ to bring fun to reading, which is otherwise unfortunately perceived widely as a bore and a chore.

As official partners of UNESCO Accra World Book Capital 2023 (AWBC ‘23), Perbi Cubs will be organizing Kanéval as a fantastic year-long program, a traveling fun fair transitioning from place to place with lots of amusements intertwined with lots of reading. You will find a fuller history of the UNESCO AWBC’23 partnership and details of the year-long fiesta here.

RESCUE FROM KANÉBALS

We are of the conviction that this Kanéval social service campaign needs to involve key influencers from all walks of life, from CEOs to Black Stars players to musicians, to consistently show that reading is fun and leads to success. The campaign will consist of various events in-person and online, including book fairs, storytelling sessions, and community outreach programs. By making reading fun and accessible, we can encourage more people to read and ultimately improve literacy rates in the community.

When we began approaching various influencers to join us on this reading revolution campaign, a massive behavioural change intervention, some of the stories we heard about the generally poor reading attitudes and habits of Ghanaian society were stupefying. We found kindred spirit in Nana Aba Anamoah (photo above), media personality and General Manager of GHOne and Starr FM, who unbeknownst to us had years back initiated a reading campaign known as ‘Raising Readers.’ She too had involved several influencers, including former Ghanaian president Jerry John Rawlings, to read with the children in a certain deprived area of Accra. Book donations in their thousands to the cause were a shot in the arm.

At some point it was clear parental involvement would bolster this behavioural change campaign. Some parent did accompany their children and wards to the reading sessions. Mostly reluctantly. In spite of these mostly illiterate parents sucking their teeth after only a little while, thinking of all the other more ‘productive’ ways they could be spending their time, Nana Aba and team pressed on. In fact, at the height of her intervention they had decided that once a week was not enough for the pace and profundity of the transformation they sought so they decided to leave books with the families and replace them when they returned the week after.

Cofounders of Perbi Cubs with yet another partner-influencer, Kafui Dey, author and GTV Breakfast host

All seemed well and good until the following week when some medical doctors on the Raising Readers campaign team who had gone down the road to grab some snacks returned with horror on their faces. When Nana Aba relates this story, she might not be aware but her face betrays the pain of the let-down she felt. The snacks that the team mates purchased in the catchment area had been nicely wrapped in freshly torn out pages of last week’s books! Kanébals (do you see what I’ve done with ‘cannibal’ and ‘kané’?) had dismembered the hitherto living literary friends, ripping them from their saddle-stitched and perfect-bound spines and repurposing the cadavers as food packaging. Ah!

When we related this story to another influencer on our bill, Kafui Dey (photo above), author and Breakfast host on GTV, he told us worse. Sometimes it’s pages of even the Bible that are Kanébalized for wrapping food!

WANTED: KANÉVORES IN THE KAPITAL

Perbi Cubs, convinced that readers are leaders and leaders are readers, has from inception sought to raise lion-leaders, hence the referral to our 10,000 young patrons as cubs (the young of lions) rather than the typical ‘kids’ (the young of goats).

By the end of the year-long Accra World Book Kapital, we seek to have enrolled an army of at least 100,000 cubs who are voracious readers, Kanévores. If carnivorous lions are the king of the jungle, we imagine that Kanévores rule the world.

KALL TO ACTION

According to UNESCO, as of 2021 only 6% of children in classes two and three in public basic schools could read and understand anything they read. Lack of sufficient reading resources and very large class sizes are among the root causes of the problem, but the overarching root cause is that society does not value reading. Reading is seen as a chore, a punishment or even a necessary evil! Yet per credible research, the love for reading is a stronger indicator of a child’s success in school and their future career than even their parents’ level of education and their socioeconomic status.

With media personality and reigning Ghanaian Journalist of the Year, Portia Gabor, at the TV3 studios in Accra. Portia’s partnering Perbi Cubs for this vital social intervention, Kanéval!

Join us in promoting the joy of reading and improving literacy rates in the community, particularly among children in public basic schools, by becoming a partner for Kanéval. Together, we can make a real difference in the lives of our community members and future generations. Let’s celebrate and make the most of Accra’s selection as UNESCO World Book Capital 2023.

KONCLUSION

Accra has been selected as UNESCO World Book Capital 2023 and Kanéval is a one-year social service campaign organized by Perbi Cubs, as official partners of UNESCO AWBC 2023, to celebrate this achievement and promote the joy of reading and improving literacy rates in the community.

The success of the campaign depends on a coalition of all stakeholders in the book industry, influencers, and strong partnership with the media. Together, through massive Kanévals all year, we can raise Kanévores and end apathy towards the written word that results in Kanébalism and the like. May readers rise and leaders come to light to transform society and impact the world—from Africa to the Rest.

Confluence for Influence: Kanéval by Perbi Cubs Leverages UNESCO’s Accra World Book Capital 2023.

Exciting news! Perbi Cubs Library Services is teaming up with the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Ghana Book Development Council, among others, to celebrate Accra World Book Capital (AWBC ’23) as official partners. Accra, the capital city of Ghana, in West Africa, is the 23rd city in the world, and only the fourth in Africa, to have the honour of this title which UNESCO initiated in 2001 to promote literacy globally. This is akin to a literacy World Cup title, only it is bestowed annually.

The World Book Capital is an initiative of UNESCO which recognizes cities for promoting books and fostering reading for a year, starting on April 23, World Book and Copyright Day. UNESCO adopted the 31 C/Resolution 29, in 2001, establishing the World Book Capital (WBC) programme. Cities designated as UNESCO World Book Capital pledge to carry out activities with the aim of encouraging a culture of reading and diffusing the values of literacy, lifelong learning, copyright, and freedom of expression in all ages and population groups, both within and beyond national borders. The first city to be awarded was Spain in 2001 and Accra’s turn is sandwiched between Guadalajara, Mexico (2022) and Strasbourg, France (2024).

The UNESCO World Book Capital Advisory Committee, which evaluates bids to win the title, comprises representatives of the International Publishers Association (IPA), the International Federation of Library Associations (IFLA), the International Authors Forum (IAF) and UNESCO. Past capitals include Madrid (2001), Alexandria (2002), New Delhi (2003), Anvers (2004), Montreal (2005), Turin (2006), Bogota (2007), Amsterdam (2008), Beirut (2009), Ljubljana (2010), Buenos Aires (2011), Erevan (2012), Bangkok (2013), Port Harcourt (2014), Incheon (2015), Wroclaw (2016), Conakry (2017), Athens (2018), Sharjah, (2019), Kuala Lumpur (2020) and Tbilisi (2021).

The grand opening ceremony of Accra World Book Capital at the Accra International Centre by the President of the Republic of Ghana

THE GHANA JOURNEY

Accra’s first attempt to win the 2019 World Book Capital title, after the idea was mooted in 2016 and working towards that, failed. Accra relaunched the bid in April 2021 and won it. The executive board of UNESCO, at its 215th session in Paris, France, on September 22, 2021, named Accra the World Book Capital 2023, following evaluation by the World Book Capital Advisory Committee. This was no mean achievement for the ten-member bidding team representing the Accra Metropolitan Assembly, Ghana Commission for UNESCO, Ghana Library Association, Ghana Publishers Association, Complementary Education Agency (formerly Non-Formal Education Division), Ghana Association of Writers, and the Ministry of Foreign Affairs and Regional Integration and chaired by Mrs Ernesticia Lartey Asuinura, the Executive Director of the Ghana Book Development Council (GBDC). Several internal staff of GBDC were behind this successful bid and must be applauded.

According to UNESCO, “the city of Accra was selected for its strong focus on young people and their potential to contribute to the culture and wealth of Ghana. Accra’s proposed programme seeks to use the power of books to engage these young people, as an effective way of skilling up the next generation.” Earlier this year, on April 11, the Minister of Education of Ghana, Dr. Yaw Adutwum, held a press launch of AWBC’23 at which Perbi Cubs was represented by the Founder and CEO, Mrs. Anyele Perbi. He explained that Accra was selected ahead of other cities because the Education Ministry’s programmatic focus was on young people and their ability to contribute to the culture and wealth of Ghana through the power of reading. “Research shows that reading improves the learning outcomes of students in schools,’ said the Minister. “That’s why in certain schools around the world, they’ve implemented and employed the ‘Drop Everything And Read’ – ‘DEAR’.  So if it’s 15 minutes, 20 minutes a day, children are made to stop everything and read,” he illustrated.

Perbi Cubs mounted an exhibition booth at the grand opening ceremony of Accra World Book Capital

Dr. Yaw Perbi, Global CEO of The HuD Group and Co-Founder of Perbi Cubs, and Mrs. Anyele Perbi , Founder and CEO of Perbi Cubs, were invited and did attend the grand opening of AWBC ’23 by the President of the Republic of Ghana, Nana Addo Dankwa Akufo-Addo, and the Director-General of UNESCO, Madam Audrey Azoulay Ayoub, at the Accra International Conference Centre. The theme for the occasion was ‘Reading to connect minds for Social Transformation’. It was encouraging interacting with school children as well as top academics at the Perbi Cubs booth, including members of the Ghana Academy of Arts and Sciences. Visiting the exhibition booths of other players in the literacy space was also invigorating but nothing beat the joy of seeing the attending school children flock to the Perbi Cubs stand to sample for a few minutes the thousands of books on their online platform.

Several groups of school children practicalized the whole point of AWBC by doing actual reading at the launch

Under the theme ‘Reading to connect minds for social transformation’ the programmes planned for the title year will focus on particularly the youth and vulnerable groups in Accra (and Ghana at large) such as children, underemployed women, head-porters (kayayei) and persons living with disability, to equip them with literacy and employable skills, while promoting the rich Ghanaian cultural heritage and the book industry in Ghana.

THE PERBI JOURNEY

Both Yaw and Anyele Perbi (née Ampa-Sowa) come from homes full of books. In fact, they got to know each other as children of professors at the University of Ghana campus. Anyele’s dad was an Economics lecturer and Yaw’s mum, a history lecturer. In their growing up years Yaw’s own dad, being a long-time member of the board of Challenge Bookshop, would receive loads of books every year, feeding their home library fat.

Tracing the history of books even further, Yaw’s maternal grandfather was not only an author and professor of African Studies and Ethnomusicology at the same university, but also  together with writer and educator Dr. Efua Sutherland organized the first international book fair in Ghana in the early 1970s and proceeded to come together to found Afram Publications a couple of years later, incorporating it in February 1973. Emeritus Professor J.H. Kwabena Nketia was his name.

The Perbi household buzzed with books and moments like when the floating bookshops, the MV Doulos or Logos ships, would berth at the Tema Harbour were fun galore. Meanwhile, Yaw did not like reading as much as Anyele in their early years on the Legon campus. Anyele LOVED reading to the point that the rate of buying books for her and her two brothers was threatening to bankrupt her parents. When she was missing from the house you could be sure she was immersed in a book somewhere!

At the intersection of age old reading and new technologies stands Perbi Cubs’ online digital reading platform and offerings

Two jerking statements changed Yaw’s attitude towards books. The first was, “If you want to hide something from a Black people, put it in the book.” You may read the full story here. Fascinatingly, by the age of twenty-three, Yaw would write and publish his first book, What Every Fresher Should Know about University, and as an internationally-recognized author of some twenty books and several book chapters, journal articles etc. now, as they say, the rest is history. Today, one of his punchy books called Read! is subtitled: “You are ‘illiterate’ if you can read but don’t.” Dr. Perbi’s 2015 Thinking Outside the Window was even an Amazon bestseller in its category. His latest book, co-authored with a Kenyan and published in March 2023, is entitled Africa to the Rest. In it, Yaw stresses the need for Africans not only to read but also to write. “Until the lion learns to write,” he reminds us, quoting an old African wise saying,  “every tale of the hunt will glorify the hunter.”

When Yaw founded The HuD Group in 2003, one of its first divisions was a library called The Mine (it still runs at the Staff Village of the University of Ghana). So for at least two decades now, Dr. Perbi has been a fierce reading campaigner. And now in tandem with the erudite Anyele, he likes to say “my wife and I have stepped up by stepping down.” What he means by that is, they’ve enhanced their reading campaign (stepped up) but decided to go further down to the age where humans are most pliable: childhood (stepping down). And they began with their our own seven children in the French city of Montreal, Canada which happens to have been the UNESCO World Book Capital in 2005, four years before they would dwell there as a family for the next dozen years. Their own children’s love for reading, the generous 40 books per person supply of the Pierrefonds municipal library across the street from their West Island home and an imminent eight-month visit to Ghana that threatened to stifle this Perbi reading culture combined to birth the Perbi Cubs Library Services. You may find the story and philosophy behind Perbi Cubs here.

All set for Accra World Book Capital 2023 and revving to go!

AND NOW, KANÉVAL

According to Perbi Cubs CEO, “We are excited to inform you that Perbi Cubs, in partnership with UNESCO Accra World Book Capital 2023, will be organizing a fantastic year-long program. Watch out for Kanéval as it moves round throughout the year, to your school or community. Stay tuned on the various Perbi Cubs social media handles like Facebook, Twitter, LinkedIn and Instagram for more updates.” Kanéval by Perbi Cubs, a season of fun, inspiration, and BOOKS, is launching in Accra on May 11, 2023.

As long as reading remains a chore, we’ll have a problem promoting it. But who doesn’t love a good festival, a carnival? What if we could think outside the box and bring together the idea of a traveling amusement show with merrymaking sideshows, rides, etc. with reading? What if face-painting or getting on a swing was a reward for reading a book? These are some of the disruptive ideas that incubated and eventually hatched Kanéval. The idea of Perbi Cubs in general and KANÉVAL in particular, is to bring FUN to reading while strongly brandishing the connection between reading and success in life.

In the spirit of innovation and creativity, Perbi Cubs values, the coined word Kanéval was inspired by the word for read in Ga, the language of the Accra people, Kané. So combining ‘Kané’ with the English word ‘carnival,’ here we are! There will be lots of fun, reading and other educational activities. Perbi Cubs is grateful to several Ghanaian influencers like Nana Aba Anamoah (media personality and General Manager of GHOne TV and Starr FM), Bernard Avle (Citi Breakfast Show host and General Manager of Citi FM), Kafui Dei (author, speaker and GTV Breakfast host), Portia Gabor (TV3 hostess and Ghana Journalist Association’s reigning Journalist of the Year), Gwen Addo (entrepreneur, author and CEO, The Hair Senta), Giovani Caleb (media personality, radio and TV), Gifty Anti (author, media personality, celebrated journalist) and others who are synergizing with them to take the culture of reading to the next level to transform the fortunes of Ghana and Africa.

Perbi Cubs’ Kanéval is scheduled to take off on 11th May, 2023 at Alpha Beta Education Centres and then to all their partner schools and other communities, particularly deprived ones badly needing a literacy intervention. Kanéval is not just for our Cubs but all our stakeholders including you. There are many activities you can join in with exciting prizes. Kanéval awaits you for a Kanévalistic experience. Kanéval – Reading is fun!!! The amazing part is that in collaboration with various partners, Perbi Cubs is offering huge discounts on their subscriptions so that every Cub in their partner schools can read this year!

Perbi Cubs has served about 10,000 children so far and is set to scale that in this AWBC year to 100,000

WE HAVE A PROBLEM

Kanéval is fun about something serious. And Ghana in particular has a problem that isn’t funny. As a society we do not value reading enough. If research has proven that the love for reading is a stronger indicator of a child’s success in school and prosperity in life than even their parents’ socioeconomic status or level of education, then we should be worried that only 6% of Ghanaian children at classes two and three can read and understand what they read (UNESCO 2021). Meanwhile the World Book Capital Network (WBCN) acknowledges and reminds us of the power of books and reading as cornerstones to more inclusive, peaceful and sustainable societies. Thus as they rightly put it at Perbi Cubs, “Success is just a book away,” be it personal or national.

Let this be the year we all got dead serious about raising the tide (the general level of literacy) that lifts all the other boats, all sectors and subjects, including STEM. O that the confluence for influence between Kanéval by Perbi Cubs, influencers like those cited above and all other players in the UNESCO’s Accra World Book Capital 2023 space will do the trick. Let’s get on with this serious business, having fun along the way. Kanéval it is!

The Way Up is Down.

At Easter, I threw a challenge to the leaders in my network: lay down yourself for someone else’s uplifting. This challenge was triggered by inspiration I received when I had just returned from a college graduation the week before Holy Week. Although it had been a season of graduation ceremonies in Ghana across many tertiary institutions, this was a special one, a very special one.

About six years ago, our family travelled to Ghana from Canada on furlough. We had planned to stay the entire period at my parents-in-love’s residence in Accra. Being a reasonably big-sized big family (the children weren’t even seven yet!) we obviously needed some domestic assistance. We were glad to welcome a promising young lady, Benedicta, as our new house help after a couple of failed trials.

As we lived with her and observed her initiative, diligence, smartness, humility, kindness and care we took an extra interest in what her ultimate dream was. She had the potential to be like any one of us high income, high impact professionals and not necessarily having to be confined to a vocation of domestic assistance her entire life. We found out about her high school final grades and thought they could be improved. And so we (my wife and I, parents-in-love and other family members) decided to invest in her, everything from extra classes through re-sit examinations. Even when she was finally given a shot at college my mother-in-law would get her books and do mock interviews with her to prepare for the entrance interviews. Long story short, she made it into nursing college.Now, that is the graduation we went for that day.

Today, Benedicta is a nurse. She graduated from the Nurses & Midwives Training College in Teshie, Accra, Ghana. From house help to nurse; and that is what brought me to the Easter challenge because at Easter, we see the ultimate leader Himself laying down His life for the people He saw value in. At the risk of sounding holier-than-though, the previous family she left to serve ours was just about to invest in her to be a fried pork seller by the street.

JOHANNINE CHALLENGE

Everybody knows John 3:16: “For God so loved the world that He gave His one and only Son, that whoever believes in Him shall not perish but have eternal life.” But what a lot of people who are not schooled in Trinitarian theology don’t realize is that this scripture is basically saying that God so loved the world—God so saw value in you and me—that he gave Himself for us, because God is Father-Son-Spirit. The ultimate leader laid down Himself for our uplifting.

PAULINE CHALLENGE

This giving of Himself or laying down His life for us is spoken of by St. Paul’s to the Church in Philippi in such humble and humbling terms. He begins in Philippians 2:5 by exhorting that “your attitude should be the same as that of Christ Jesus.” Let’s take Eugene Peterson’s contemporary version:

^5-8 Think of yourselves the way Christ Jesus thought of himself. He had equal status with God but didn’t think so much of himself that he had to cling to the advantages of that status no matter what. Not at all. When the time came, he set aside the privileges of deity and took on the status of a slave, became human! Having become human, he stayed human. It was an incredibly humbling process. He didn’t claim special privileges. Instead, he lived a selfless, obedient life and then died a selfless, obedient death—and the worst kind of death at that—a crucifixion.” [1]

Wow! God becoming a man was not just humbling, it was humiliating. Yet even when formed and found in appearance of a human, he could’ve been a very proud man but no! He was down-to-earth and mingled with tax collectors and ‘sinners’. In fact, it was on the night he was betrayed–during Holy Week–that He washed his own disciples’ dirty and stinky feet and wiped them with a towel around his waist.

The way up is down, for because of this humble attitude and action,  “God lifted him high and honored him far beyond anyone or anything, ever, so that all created beings in heaven and on earth—even those long ago dead and buried—will bow in worship before this Jesus Christ, and call out in praise that he is the Master of all, to the glorious honor of God the Father.” [2]  Even those who are not voluntarily honoring Jesus now will bow one day, compelled. All shall bow to the one who first bowed the lowest and is now raised the highest.

YOUR CHALLENGE

As a leader, I want to challenge you to choose one person, choose one thing to do this month (we’re still in the month of Easter) that involves laying down your preference, time, or money, sacrificing something, dying a little so that someone can live, graduate, have a better life etc. I challenge you to do that because that is the essence of ultimate leadership. Leadership is not about us, it is about those who take inspiration, follow, and learn from us who we get to empower and guide;  those around us.

It’s sad to see so many places in the world, especially in Africa, where government official think it is all about them. Unfortunately, even in the church there are a myriad instances where pastors are doing extremely well socioeconomically and there are congregants who are not faring well, at all. Sometimes these leaders are literally fleecing the people, milking them dry till they bleed. That’s not leadership at all, and certainly not servant leadership. Leadership is laying down our lives, laying down our gifts so that others will be blessed. It is going down to pick the downtrodden and lifting them up.

Cecelia Chan poignantly put it this way: “Instead of laying a red carpet for yourself to walk on, lay a bridge and let the young people walk over to you.” This is my challenge to you, at Easter and beyond: lay down yourself for someone else’s uplifting. God bless and honour you too as you learn to lead like Jesus.

References

[1] Philippians 2:5-8, The Message

[2] Philippians 2:9-11, The Message

Competence is Character.

Photo credit: Jethro and Moses, watercolor circa 1900 by Jacques Joseph Tissot (1836–1902), courtesy of Wikimedia.

While a lot of #leadership thinking is that leadership comprises #competence AND #character, for others like Jethro of Midian, competence IS character. Discuss.

For the Eager Beaver:

“Listen now to me,” Jethro advised Moses his son-in-law regarding leadership delegation, “Select capable men from all the people–men who fear [revere] God, trustworthy men who hate dishonest gain–and appoint them as officials over thousands, hundreds, fifties and tens” (Exodus 18). Jethro, also known as Reuel, was a Kenite shepherd and priest of Midian.

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