INDRA NOOYI – The Business Leader and Strategic Thinker Who Transformed PepsiCo

“No business can ever truly succeed in a society that fails.” ― Indra Nooyi

INTRODUCTION

Indra Nooyi shattered the glass ceiling with her rise to become the first woman of colour and immigrant to run a Fortune 50 company.^[1] Her achievements at PepsiCo have marked her out as an outstanding strategist and leader. She spent twenty-four years at PepsiCo and is credited with growing the American multinational food and beverages company’s net revenue by more than eighty percent during her tenure as CEO.  Her initiatives strengthened PepsiCo’s commitment to environment sustainability and  improved the healthiness of its food offerings. In June 2023, Forbes estimated Nooyi’s net worth at $350 million.^[2]

Nooyi’s amazing journey from Madras in southern India to the zenith of the corporate world in the United States is one that inspires many. 

GROWTH

Roots in India

Indira K. Nooyi was born on 28^th October 1955 in Madras (now called Chennai) in the south of India to a close and devout Hindu family.  She has an elder sister and a younger brother. Indra describes her family as a ‘traditional family living in a multigenerational home’ and although they were not wealthy, they lived comfortably and had invaluable stability^[3].  Her family was ‘supremely focused on education’ and so were keen on educating the women in the family, something that was uncommon in mid-twentieth century India.  

Her mother, Shantha, instilled in Indra and her elder sister, Chandrika, respect for their teachers, admonishing them to revere their teachers as ‘gods’. Indra recounts that often at the dinner table, Shantha “would ask us to write a speech about what we would do if we were president, chief minister, or prime minister – every day would be a different world leader she’d ask us to play”. ³

Indra had her secondary education at Holy Angels Anglo Indian Higher Secondary School, a few kilometres from her home and then proceeded to Madras Christian College (MCC) from where she graduated with a Bachelor’s degree in Physics, Chemistry and Mathematics in 1974.  She played guitar in an all-girl rock band and was an avid cricket player too.  After a tough admission process, Indra began an MBA at the Indian Institute of Management in Calcutta (IIM Calcutta) in August 1974. She was pushed towards IIM Calcutta partly by her sister, Chandrika, who having spent her days at Holy Angels and MCC with Indra did not want Indra following her to Indian Institute of Management – Ahmedabad (IIM Ahmedabad). “I need a break from you – don’t you dare apply to IIM Ahmedabad!” Chandrinka had warned Indra.³

After graduating from IIM Calcutta, Indra worked with Mettur Beardsell, a textile firm owned by a UK-based company, Tootal, and then subsequently with Johnson & Johnson’s Bombay (Mumbai) office. At Johnson & Johnson, she took on the difficult challenge of marketing Johnson and Johnson’s Stayfree brand of sanitary pads. This was particularly difficult in the late 1970s India when such a product was not advertised and many retailers were reluctant to stock them.^[4]

A Shade of Difference

When her sister, Chandrika, decided to leave Madras for IIM – Ahmedabad, their parents had been reluctant to allow an unmarried woman to travel that far for studies and were insistent on her marrying before leaving for college. Their mother had declared that she would fast until death if Chandrika was allowed to leave for Ahmedabad. Their grandfather’s intervention saved the situation. In many ways Chandrika was a trailblazer for Indra – her attendance of the distant IIM Ahmedabad paved the way for less resistance to Indra’s decision to attend IIM Calcutta. In August 1978, at age 23, Indra was leaving unmarried to study in a place thousands of miles away. This was not an easy decision as she recalls in the Financial Times January 2004 edition: “It was unheard of for a good, conservative, south Indian Brahmin girl to do this. It would make her an absolutely unmarriageable commodity after that.” ⁴

After reading an article titled ‘A Shade of Difference’ in the September 1976 edition of the Newsweek magazine, Indra felt the article was speaking to her. She wanted a life in global business – a different shade of what she was doing at that moment. The article was about Yale University’s new business school. In 1978, Indra gained admission to Yale School of Management in the United States to pursue a Master’s degree in Public and Private Management.

After graduating from Yale in 1980, Nooyi worked with the Boston Consulting Group for six years managing international corporate strategy projects.^[5]  From 1986 to 1990, she worked with telecommunications company Motorola, serving as Vice-President and Director of Corporate Strategy and Planning. She subsequently worked for power and automations company, ASEA Brown Boveri, as Senior Vice President for Strategy and Strategic Marketing.

 

SUCCESS

Leading PepsiCo

Nooyi sees the fundamental role of leaders as looking for ways to shape the decades ahead and helping others accept the discomfort of disruptions to the status quo.³ She demonstrated this leadership at PepsiCo.

Her journey with PepsiCo began in March 1994 as Senior Vice-President of Corporate Strategy and Planning overseeing major restructurings during her first years. She played a major role in PepsiCo’s acquisition of Tropicana Products in July 1998 and its merger with Quaker Oats Company in 2001.^[6] 

She rose through the ranks at PepsiCo serving as Senior Vice-President, Corporate Strategy and Development; Senior Vice-President and Chief Financial Officer; President and Chief Financial Officer; Member, Board of Directors, responsible for Corporate functions. Indra Nooyi was appointed President and CEO in August 2006 and Chairman in 2007.

To reposition PepsiCo for success in the decades ahead, Nooyi introduced her guiding strategy, Performance with Purpose (PwP). She introduced PwP to rethink PepsiCo to provide consumers with healthier products and to promote environmental sustainability.^[7] PwP was aimed at delivering excellent financial performance and three important goals: Nourish humanity and communities, Replenish the environment and Cherish the people at PepsiCo (Nourish. Replenish. Cherish.).

PwP tested the resolve of Nooyi as she faced resistance from some of the shareholders of PepsiCo but she remained resolute and it defined her leadership of PepsiCo. PwP influenced major decisions as well as minor decisions. For example, to show that she cherished the workers at PepsiCo, she wrote hundreds of personalised letters and notes over ten years to the parents of senior executives thanking them for raising their children well to become excellent workers at PepsiCo. She sent similar ‘Thank You’ notes to the spouses of her direct reports.

PwP influenced major decisions such as redirecting the company from junk foods to more healthier foods.^[8] PepsiCo reduced the sugar content in its products and also ended the use of trans fats. It introduced recyclable packaging and new processes to reduce water consumption.^[9] In 2012, PepsiCo won the Stockholm Industry Water Award for conserving nearly 16 billion litres of water in 2011.^[10]

Nooyi is renowned for her strategic thinking and is credited with growing the revenue of PepsiCo’s from $35 billion in 2006, when she became CEO, to $63.5 billion by 2017.^[11] The market capitalisation of PepsiCo rose by $57 billion dollars between 2006 and 2018, when she stepped down. She is also praised for mainstreaming design thinking at PepsiCo to drive innovation in the company^[12].

The many initiatives implemented by Nooyi at PepsiCo were hugely successful and the company continues to benefit from them years after her exit – she shaped the decades ahead. Her achievements have made her a celebrated business leader.

In an interview with Morgan Stanley in 2023, Nooyi advised business leaders that “You don’t inherit leadership. You earn the stripes to be a leader. Leaders have to inspire everyone in the organisation to follow them.”^[13] Indra earned the stripes with her achievements at PepsiCo and has a global following.

 The Value of Family

Nooyi sees family as a powerful source of human strength and has often touted the family she created with her husband, Raj Nooyi, as her proudest achievement. Indra was introduced to Raj by an Indian friend and after a few weeks of dating, they decided to get married. After four decades of marriage, Raj and Nooyi still debate who broached the subject of marriage. Raj and Indra have two daughters, Preetha and Tara.

Before joining PepsiCo in 1994, Nooyi had in direct conversations with Jack Welch rejected job offers from  GE (General Electric) because the offers were going to require her to move away from her family. She rejected an offer from the agrochemical and agricultural biotechnology giant, Monsanto, for the same reason. Nooyi chose to join PepsiCo in part because its headquarters was close to her home and it would take her fifteen minutes to drive to her home, and to her children’s school, from the office.

Indra in her autobiography – My Life in Full: Work, Family, and Our Future – recounts an occasion where her mother reminded her of the paramountcy of family and her role in it. She had just been informed of the decision to appoint her as President of PepsiCo and she drove home eager to tell her family. She was however met on arrival by her mother ordering her to go out and get milk. When upon her return she complained about her mother not being interested in hearing about her appointment as President of PepsiCo, her mother replied, “You may be the president or whatever of PepsiCo, but when you come home, you are a wife and a mother and a daughter. Nobody can take your place.  So, you leave that crown in the garage.” ³

The importance of family and providing the right conditions for work-life balance underpinned many of the major decisions she took as CEO. It also drives her efforts to find solutions to the work-life conundrum. The family support structure – mother, uncles, aunts and in-laws – she had around her allowed her to work full-time. These family members supported with the care of her daughters.^[14]

 

SIGNIFICANCE

Achieving Work-Life Balance

As a trail blazer for women at the very top, Indra has been a strong advocate for the creation of the right work environment to promote women’s financial independence and security.^[15] She has been rallying businesses and governments to provide conditions that allow families to thrive.^[16] In her view, companies need to see child care and elder care as business issues.^[17] In order to create a healthy work-life balance, she has proposed a three-pronged approach focusing on paid leave, flexibility and predictability, and care.^[18]

She has campaigned for a minimum twelve weeks paid maternity leave for mothers (primary caregivers) and eight weeks paid paternity leave to be made available across the United States.  She has been pushing for the extension of paid leave to workers caring for sick family members. Indra is a beneficiary of these paid leaves. In January 1983, she was granted a 6-month paid leave by the Boston Consulting Group to enable her return to India to care for her ailing father. She ended up taking only three months but credits the gesture as saving her career as she did not have to choose between family and career. In her own words, “In many ways, it’s only when you have experienced this benefit yourself that you can truly realise its critical importance.” ³

The second prong focuses on providing workers with work flexibility—including opportunities to work remotely—and predictability in work schedules, especially for shift workers.

The third prong concerns the provision of quality, safe and affordable care infrastructure for children and the elderly. Again, Indra exemplified this at PepsiCo by resisting scepticism to spend $2 million to retrofit a floor at PepsiCo’s headquarters into a childcare facility, PepStart.^[19]

Community Service

Since Nooyi’s retirement from PepsiCo‘s board in 2019, she has been focusing her efforts and attention on community service. For her it is no longer about “achieving anything. It’s about giving back—as so much was given to me—to my community, the state, the country.” ¹

In 2019, Nooyi was appointed co-director of Connecticut Economic Resource Centre to help improve the state’s economic development strategy. Nooyi and fellow Yale graduate Dr. Albert Ko were chosen to represent Connecticut on a six-state body  in the U.S. tasked with designing a plan for the easing of Covid-19 restrictions.^[20]  In 2021, Indra and her husband Raj Nooyi donated $3 million dollars to Yale School of Public Health (YSPH) to establish the Raj and Indra Nooyi Professor of Public Health to help position YSPH as an international leader in public health science.^[21] She has made several donations to Yale and is one of her  alma mater’s largest alumni donors.

She was the co-chair of AdvanceCT, a Connecticut based non-profit organisation, from 2019 to 2021.^[22] She joined the board of Amazon in 2019.^[23] Nooyi also joined the Board of the International Cricket Council as its first independent female director in June 2018.^[24]

 Recognition and Awards

Indra Nooyi has received numerous awards and recognitions over the years. She was elected to the Fellowship of the American Academy of Arts and Sciences in 2008^[25] and was elected chairperson of the U.S. – India Business Council in January 2008. In 2009, she was named CEO of the Year by the Global Supply Chain Leaders Group and was named every year from 2008 to 2017 on Forbes’ list of The World’s 100 Most Powerful Women.^[26] She was winner of Academy of International Business (AIB)’s The International Executive of the Year award in 2016.^[27] In 2021, she was inducted into the National Women’s Hall of Fame in the U.S.^[28]  In 2019, Indra was honoured with a portrait at the Smithsonian’s National Portrait Gallery.^[29]

She has received honorary doctorate degrees from many universities including her alma mater (Yale University),^[30] New York University^[31], Duke University^[32] and University of Warwick^[33].

 

CONCLUSION

Indra Nooyi’s journey to the pinnacle of corporate America and her accomplishments at the top is one of the most remarkable stories about overcoming challenges with hard work and determination, no matter one’s origins. It is one that motivates many to strive for success in work and family life. When Nooyi stepped down as CEO of PepsiCo in 2018, after 24 years, she shared with staff some of the lessons that had guided her throughout her career. These lessons are worth repeating and are summarised below:^[34]

• Always have a clear, compelling vision for what you want to accomplish
• Focus on the short-term and the long-term
• Bring people along with you
• Be a good listener
• Be a lifelong student
• Think hard about time–make the most of your days.

 

[1] https://www.mckinsey.com/featured-insights/mckinsey-on-books/author-talks-indra-nooyi-on-leadership-life-and-crafting-a-better-future retrieved 29th January 2024

[2] https://www.forbes.com/profile/indra-nooyi/?sh=66b9d4be5d6f retrieved 29th January 2024

[3] Nooyi, Indra. My Life in Full: Work, Family, and Our Future. New York, Penguin, 2021

[4]  Encyclopedia of World Biography “Indra Nooyi Biography’’ https://www.notablebiographies.com/newsmakers2/2004-Ko-Pr/Nooyi-Indra.html retrieved 29th January 2024

[5] https://www.weforum.org/people/indra-nooyi/ retrieved 29th January 2024

[6] Tempest Lynsey “ How Indra Nooyi changed the face of PepsiCo” World Finance https://www.worldfinance.com/special-reports/how-indra-nooyi-changed-the-face-of-pepsico retrieved 30th January 2024

[7] https://www.bcg.com/publications/2010/indra-nooyi-performance-purpose  retrieved 29th January 2024

[8] Novak, David (September 12, 2018). “Follow Indra Nooyi’s example: Be a leader people want to follow”. www.cnbc.com. Retrieved January 30, 2024. 

[9] https://insights.som.yale.edu/insights/departing-pepsico-ceo-indra-nooyi-did-it-her-way  retrieved 29th January 2024

[10] https://siwi.org/latest/pepsico-receives-the-2012-stockholm-industry-water-award/ retrieved 30th January 2024

[11] https://www.ismworld.org/events/conferences-and-events/annual-conference/indra-nooyi/ retrieved 29th January 2024

[12] https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy  retrieved 29th January 2024

[13] https://www.morganstanley.com/articles/indra-nooyi-next-generation-leaders retrieved 29th January 2024

[14] Burke, Louise. “How I made $290 million while raising two children” The Telegraph 3^rd October 2021

[15] Indra Nooyi: The Indian executive who broke the glass ceiling in corporate America”. The Economic Times. August 7, 2018

[16] https://www.rolandberger.com/en/Insights/Publications/Indra-Nooyi-on-having-a-career-and-a-family.html retrieved 29th January 2024

[17] https://www.fuqua.duke.edu/duke-fuqua-insights/indra-nooyi-former-pepsico-ceo-says-families-should-be-central-designing-future  retrieved 30th January 2024

[18] https://www.marketplace.org/2021/09/28/former-pepsico-ceo-indra-nooyi-on-the-work-and-family-conundrum/  retrieved 30th January 2024

[19] https://graziadaily.co.uk/life/in-the-news/ex-pepsi-ceo-indra-nooyi-childcare/  retrieved 30th January 2024

[20] https://ctmirror.org/2020/04/13/cuomo-says-ne-governors-to-cautiously-ease-covid-19-restrictions/ retrieved 30th January 2024

[21] https://ysph.yale.edu/about-school-of-public-health/charitable-opportunities/donors-make-a-difference/the-raj-and-indra-nooyi-professor-of-public-health/  retrieved 30th January 2024

[22] https://www.hartfordbusiness.com/article/nooyi-smith-stepping-down-as-co-chairs-of-advancect-successors-named retrieved 30th January 2024

[23] https://ir.aboutamazon.com/officers-and-directors/person-details/default.aspx?ItemId=e5f7858e-89c5-4615-9236-295b354ef354 retrieved 30th January 2024

[24] https://highereducationplus.com/indira-nooyi-to-be-the-first-female-director-of-icc/ retrieved on 30th January 2024

[25] https://www.amacad.org/person/indra-nooyi retrieved 28th January 2024

[26] https://www.forbes.com/profile/indra-nooyi/?sh=45e404ce5d6f retrieved on 30th January 2024

[27] “International Executive of the Year Award”. Academy of International Business (AIB). Retrieved 30^th January 2024

[28] https://www.womenofthehall.org/inductee/indra-nooyi-2/ retrieved 31^st January 2024

[29] https://npg.si.edu/object/npg_NPG.2019.4 retrieved 31st January 2024

[30] https://som.yale.edu/news/2019/05/indra-nooyi-80-presented-with-honorary-doctorate-at-yale-commencement retrieved on 30th January 2024

[31] https://www.nyu.edu/about/news-publications/news/2008/may/indra_krishnamurthy_nooyi.html retrieved on 28th January 2024

[32] https://today.duke.edu/2009/01/honorary.html retrieved on 30th January 2024

[33] https://warwick.ac.uk/newsandevents/pressreleases/olympics_weirdstones_pepsi/ retrieved on 28th January 2024

[34] https://www.weforum.org/agenda/2018/10/parting-words-as-i-step-down-as-ceo/ retrieved on 30th January 2024

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and  entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

JOYCE R. ARYEE – A Nation’s Aunt.

After about five decades of public service and private sector leadership, it is intriguing to find a wide social spectrum—from those young enough to be her grandchildren to those old enough to be her parents—all call her “Auntie Joyce.” Everybody’s aunt. Here may be why.

 

INTRODUCTION

Long before ‘women in leadership’ was a global mantra and diversity, equity and inclusion (DEI) became a do or die affair, there was Joyce Aryee. Auntie Joyce. Having blazed the trail for women in leadership in the first and last twenty years of the twenty-first and twentieth centuries respectively as a public servant and politician, business and executive leader and minister of the gospel, Rev. Dr. Joyce R. Aryee has earned herself a distinguished place in the African leadership hall of fame, with a global afterglow.

 

GROWTH

Joyce Rosalind Arye was born on 27 March, 1946 to a Fante mother from Elmina and a Ga father hailing from Anorhor in the Ghanaian capital region of Greater Accra. As the second of four children (two girls and two boys), little Joyce was raised in Ghana’s second largest city, Kumasi. In the suburb of North Suntreso where she grew up with her middle class family, Joyce would begin her early years of education at the Methodist Primary and Methodist Middle schools in the area. Joyce lost her father early—when she was barely seven years old—thus “as a single parent, her mum had to go through hell in bringing her and her siblings.”^[1] Her educationist mum desperately desired to endow all her children with quality education and so she had to complement her salary with baking and trading her sizzling handiworks in order to make sure that her children successfully went through school.^[2]

Soon, Ms. Aryee the tween would relocate to Accra, Ghana’s capital, to attend the prestigious Achimota School (founded as the Prince of Wales College in 1927), all seven years of secondary school, from Form One till graduation from Upper Six, with her A-Level certificate. Her life, from then onwards, would be largely an Accraian kind as she proceeded to the University of Ghana, barely 5km away in  northeasterly direction, graduating in 1969 with a Bachelor of Arts (BA) degree in English.^[3]

Auntie Joyce also wields a Post-graduate Certificate in Public Administration from GIMPA, the Ghana Institute of Management and Public Administration. GIMPA was set up to offer training for Civil and Public Servants in Public Administration and Management  hence its name. Dr. Joyce Aryee recalls, “It was a compulsory three months training in Public Administration for a Public Servant. Civil Servants (those working in the Ministries) received a Post-graduate Diploma; they were required to do a six-month training.”^[4]

 

SUCCESS

A String of Female Firsts and Fellowships

Madam Aryee is the Republic of Ghana’s first ever female Minister of Information in its approximately sixty-seven-year history—and there’ve been only three such females so far—with her serving the longest as well, by far. Joyce is also the first ever female CEO of a Chamber of Mines in Ghana and even across Africa. She has a strand of Fellowships adorning her Curriculum Vitae like a well-strung necklace: FIPR (Fellow of the Institute of Public Relations), FGIM (Fellow of the Ghana Institute of Marketing), FGHIE (Fellow of the Ghana Institute of Engineers, March 2010), FCIA (Fellow of the Chartered Institute of Financial and Investment Analysts, September 2011), Fellow of the Graduate School of Governance and Leadership (October 2011) and Fellow of the Chartered Institute of Supply Chain Management (April 2021).

Political Office and Public Service

“Joyce Aryee” was a household name in Ghana in the 1980s when I was growing up in bustling Accra, Ghana. While nearly everyone was antsy during the heady days of the military revolution in Ghana, “Auntie Joyce” was a sight for sore eyes and dare I say a somewhat calming balm amidst a sea of macho military men and braggadocious cadres of the bloody 1981 Revolution that brought Flight Lieutenant Jerry John Rawlings to power. Rumours were rife about a supposed amorous relationship between Joyce and the thirty-something military leader of the Provisional National Defence Council (PNDC) military junta but she kept her eye on the road, pursuing her tasks. For a dozen years she was an appointee in the PNDC government. The PNDC was the Ghanaian military government after the elected People’s National Party government was overthrown by Jerry Rawlings, the former head of the Armed Forces Revolutionary Council, in a coup d’état on 31 December 1981. He remained in power for a dozen years—with Joyce Aryee serving alongside all those years-–until 7 January 1993, after which he metamorphosed into a civilian to run the country as a two-term president for another eight years.

As quadruple Minister of State (called “Secretary” back then, like the United States still does today), Ms. Aryee was Minister of Information (1982-1985), Minister of Education (1985-1987), Minister of Local Government (1987-1988) and Minister of Democracy, a non-cabinet ministerial role at the National Commission for Democracy. The latter role meant she was front and centre in the democratisation process that restored multiparty democracy in Ghana, a midwife of Ghana’s Fourth Republic. From 1993 to 2001 Joyce Aryee was a Member of the National Defence Council.^[5]

With the Ministry of Information being the principal organ responsible for the dissemination of Government’s development communication, Joyce’s role was to facilitate free flow of adequate, timely and reliable information and feedback between the government and the public for socioeconomic empowerment and enhanced democratic citizenship.^[6] At the time, that PNDC portfolio was designated “Secretary of Information.”^[7]

Joyce prides herself that in support of human capital and national development she was formulating and coordinating education policies, setting standards and monitoring and evaluating their implementation to ensure accessible quality education for all Ghanaians as Minister of Education during that volatile period of Ghana’s history where the education of the ordinary Ghanaian young person could have easily gone awry.

Ms. Aryee’s public service did not start with the politics of the military government, for prior to her appointment she had been Public Relations  Officer (PRO) of both the Ghana Standards Board and the Environmental Protection Council. She had also been an Education Officer with the Ghana Museums and Monuments Board and Test Development and Research  Officer (TEDRO) with the West African Examinations Council in the 1970s as well. At the time she was co opted into the PNDC military government she was at the Ghana Standards Board.

Business and Executive Leadership

Joyce Aryee led the Ghana Chamber of Mines for a decade (2001-2011) as Chief Executive Officer, managing a process of “integrating social responsibility and dialogue with Government to promote sustainable mining for national development.”^[8] The Chamber is the main minerals industry association in Ghana “representing the collective interest of companies involved in mineral exploration, production and processing in Ghana.”^[9] With that wealth of experience under her belt, Madam Aryee founded a leadership, management and communication consultancy and training outfit christened after her household name: Joyce Aryee Consult (JAC). JAC has consulted for mining companies including Keegan Resources and Pelangio Explorations.

The years of corporate leadership experience and public leadership experience, coupled with her education at the Ghana Institute of Management and Public Administration (GIMPA), has made her a governance attraction for many companies, local and foreign. She has served on umpteen boards including those of AEL Mining Services, International Cyanide Management Institute (ICMI), Stanbic Bank, Volta River Authority, Central University (as Pro Chancellor), Databank Ark Fund (Chair), Global Media Alliance (Chair), Newmont Gold Ghana and Newmont Golden Ridge Limited (Chair), The Roman Ridge School (Chair, Academic Board), Global Records Management Ltd. (Chair), L’ainee Services Ltd and Apex Health Limited.

Clergy and Ministry

Madam Joyce Aryee is the Founder and current Executive Director of Salt and Light Ministries, a ‘parachurch’ organisation established to raise disciples of the Lord Jesus Christ to be effective, fruitful and practical Christians.^[10] The objectives of Rev. Aryee’s Salt and Light Ministries are to motivate, inspire and encourage people to live effective and productive Christian lives, to assist Christians to discern God’s purpose and will for them and their generations, to aid Christians to discover, nurture and apply their spiritual gifts to everyday situations, to provide Biblical counselling, to raise and train people to be disciples of Jesus Christ in order to fulfil the Great Commission^[11] and, not surprisingly as a successful Christian in the marketplace herself, to motivate and inspire Christians to proactively bring Biblical principles and values to bear on social, political and economic activities.^[12]

Dr. Aryee is regularly on air and online with words of wisdom and scriptural admonitions for all who have ears to hear. She is “passionate about the Arts and serves as Executive Chairperson of Harmonious Chorale and patron to many other choirs.”^[13]

Family Hiccups

About the only thing Auntie Joyce has had to try more than once and still not hit gold is marriage. Joyce has been married twice; firstly to a medical doctor with whom she lived in Germany for a season and had a now-43-year-old son^[14] and secondly to her childhood neighbour Dr Charles Wereko-Brobby.^[15] Auntie Joyce is a biological grandmother of three.^[16]

Cathedral Controversy

Being the celebrated colossus of a leader with a proven track record spanning half a century and with the rare ability to successfully straddle being a politician and a pulpiter, it is no wonder the current President of the Republic of Ghana appointed her to the Council to execute his vision for a National Cathedral that has become embroiled in controversy. Rev. Dr. Joyce Aryee has been defending the project to the hilt,^[17] a situation that some of her admirers are understandably concerned might soil her legacy if sophisticated prudence is not brought to bear. This author, a keen advocate for authentic leadership and principal at PELÉ, is one of such admirers.^[18]

 

SIGNIFICANCE

Awards and Honours

The Nation’s Aunt has a truckload of awards recognizing not just her personal success but her societal significance, making her arguably the most decorated female leader in Ghana’s history. Madam Aryee is a recipient of the second highest national award in Ghana known as the Companion of the Order of the Volta (CV) conferred by His Excellency the President of the Republic of Ghana in 2006^[19] for her service to the nation in the public and private sectors. She has been named on the list of 100 Global Inspirational Women in Mining in the world.^[20]

Achimota School, her alma mater, named their seventeenth dormitory ‘Rev. Dr. Joyce R. Aryee House’ after her, in honour of her selfless service to the nation as well as her  commitment and contribution to her former secondary school. Such dormitory naming, ranging from prominent leaders like the school’s triune co-founders (Governor Gordon Guggisberg, Dr. Kwegyir Aggrey and Rev. A.G. Fraser) to significant missionaries like David Livingston and Mary Slessor, is a “tradition of the school authorities to name dormitories after the sons and daughters of the school who [have] excelled in their fields of endeavour and had contributed immensely to the country.”^[21]

She is the recipient of several awards including the African Female Business Leader of the Year (2000) by the African Leadership Centre for Economic and Leadership Development and the CIMG Marketing Woman of the Year 2007. Auntie Joyce was honoured in the mining and public service category at the maiden edition of the Women in Excellence Awards in 2011. The American Biographical Institute (ABI) nominated her as the “2011 Woman of the Year.” Again, she won an award as the Public Relations Personality of the Year 2014 by the Institute of Public Relations Ghana. She also received the Inspirational Woman Award at the Ghana UK Based Achievement (GUBA) Awards 2015 for creating change, paving the way for women as well as being the first female to head an African Chamber of Mines.

Even as a near-octogenarian, like the Proverbs 31 woman, her good works still follow her. His Royal Majesty Otumfuo Osei Tutu II, Life Patron of the Millennium Excellence Foundation, conferred upon Auntie Joyce, the “Millennium Prize for Leadership and Contribution to National Development” in recognition of her meritorious work in the areas of Motivation and Outstanding Clergy Policies in Ghana (July 2021). That same year, she was honoured with a Lifetime Achievement Award by the Ghana CEO Awards. She is an Honorary Council Member of the Ghana Association of Restructuring and Insolvency Advisors.^[22] Even her love for music has not gone unrewarded. Over a decade ago she received the Honorary Award of the Year( 2012) at the Adom FM Ghana Gospel Industry Awards (GGIA) (2nd Edition).^[23]

 Honorary Doctorates

Dr. Joyce Aryee wields two honorary doctorates, a Doctor of Communication Arts degree from the Central University (Honoris Causa, May 2021) to recognise her contributions in the area of communication and leadership and the other from the University of Mines and Technology (July 2009) in recognition of her immense contributions to the growth of the mining industry.

Substantial Humanitarian Boards

Apart from corporate boards, Dr. Aryee has provided deep wisdom from her gracious heart to bolster the governance of significant nonprofits like the George Benneh Foundation, Finatrade Foundation, Energy Foundation, Compassion International, Prisons Ministry of Ghana, Bible Society of Ghana (Chairman and President), The HuD Group (I’ve seen her in action there for myself), and Harmonious Chorale, a multiple award-winning non-denominational choral organisation she founded to spread the gospel of Jesus Christ through chorale music. Auntie Joyce loves chorale music and it was always electrifying to see her interactions with my late grandfather, Emeritus Prof. J.H. Kwabena Nketia. In fact, Harmonious Chorale, in 2016, staged a whole night’s performance on the celebrated Ghanaian ethnomusicologist’s compositions for voice and instruments.

Growing Other Leaders

Auntie Joyce does not just stand tall like one huge Baobab tree towering over everyone else and sucking in all the air in the room. In both her personal and professional capacities, in formal, semi-formal and informal ways, she has been raising cohort after cohort of leaders for the private and public sector alike. Being a Fellow of the African Leadership Initiative (ALI) myself, I’ve personally encountered her as a Senior Mentor of ALI, a leadership formation programme birthed to develop the next generation of values-based and community-minded leaders of Africa to transition from success to significance. Beginning from Ghana and Nigeria in West Africa, Tanzania, Kenya, Rwanda and Uganda in East Africa and in Southern Africa, Mozambique and South Africa, ALI is part of the Aspen Global Leadership Network (AGLN). Rev. Aryee has “resourced several leadership and skills development programmes, both locally and internationally.”^[24]

Written Words and Said Speeches

Joyce Aryee co-authored the book The Transformed Mind with Samuel Koranteng-Pipim in 2012. They describe it as a “ provocative and inspiring volume” which speaks to issues facing Africa by Africans. “The stage is set,” the introduction audaciously declares, “The world is our audience, Africa our aisle, and Ghana our pulpit. We speak as citizens of a world to come. And we’re passionate about the issues we address, in the hope that you will be challenged to change your world.”^[25] A sought-after and most eloquent public speaker, Rev. Dr. Joyce Aryee addressing a graduating class at the Ghana Technology University College (GTUC) once said, “Great leaders care about the well-being of those in their charge. They do not use people simply as a means to an end. They genuinely want others to develop to their full potential.”^[26] She lives this out, that’s why she’s everybody’s “Auntie Joyce.”

Mama Mining

No single female leader has influenced the mining industry in Ghana, and perhaps in Africa, like Auntie Joyce. She is “passionate about sustainable mining and has advocated strongly for responsible mining for sustainable development. She has delivered several papers in sustainable mining in various mining conferences across the globe.”^[27] In 2022, she was appointed by the Ministry of Lands and Natural Resources of the Ghanaian government as chairperson of a five-member committee to oversee the management of funds in support of victims of the Appiatse explosion.^[28] Dr. Joyce Aryee is also the First Patron Extraordinaire of AMN, Accra Mining Network, the largest amorphous extractive industry professional organisation in the world.^[29] She has also participated in several mining conferences in South Africa and Canada, and as a guest speaker at the “Women in Mining Conference” in Australia.^[30] Joyce is widely, very widely, travelled.

 

PELÉ

“Great leaders are needed now than ever in all sectors of the economy,”^[31] Dr. Joyce Aryee believes, and one of the ways she does this is to serve as a consultant in general leadership development at PELÉ where authentic and customised relationships and resources are offered to C-level executives to grow personally, succeed professionally, and become significant societally.

 

CONCLUSION

Whether as Minister of the Government or Minister of the Gospel, the doubly-doctored Rev. Dr. Joyce Aryee has distinguished herself, serving God and Ghana for nearly half-a-century in both the public domain and the private sector. A nation’s aunt, who was a voice of reason in Ghana’s military government days and midwifed the birth of the Fourth Republic of Ghana, it is no wonder that from those young enough to be her grandchildren to those old enough to be her parents, all call her “Auntie Joyce,” really a sign of endearment. She’s everybody’s aunt, all the people she’s served or have only heard of her—from politics to the pulpit—for nearly 50 years. Hail the colossus of women in leadership par excellence, by all standards. Give Auntie Joyce her due.

 

^[1] “Dr. Joyce Rosalind Aryee – First CEO of Ghana Chamber of Mines – Today Newspaper”. Ghana Today. Archived from the original on 12 June 2018. Retrieved 15 January, 2024.

^[2] Ibid.

^[3] Attah-Mensah, Samuel. “Footprints on Citi TV with Dr. Joyce Aryee”. Citi Tube. Citi Tube. Last retrieved 17 January, 2024.

^[4] Personal correspondence between Rev. Dr. Joyce Aryee and the author, Dr. Yaw Perbi, via WhatsApp on 23 January, 2024.

^[5] Christensen, Martin K.I. (31 May 2010). “Ghana Ministers”. Worldwide Guide to Women in Leadership. Martin K. I. Christensen. Last retrieved 23 January, 2024.

^[6] Joyce R. Aryee. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024. Last retrieved on 23 January, 2024.

^[7] Eribo, Festus & William Jong-Ebot, Press Freedom and Communication in Africa, 1997, p. 20.

^[8] Joyce R. Aryee, Joyce R. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024. Last retrieved on 23 January, 2024.

^[9] Ibid.

^[10] Salt & Light Ministries. About Us. https://saltandlightministriesgh.org/about-us/ Last retrieved 23 January, 2024.

^[11] Matthew 28:18-20

^[12] Ibid.

^[13] Aryee, Joyce R. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024. Last retrieved on 23 January, 2024.

^[14] “Dr. Joyce Rosalind Aryee – First CEO of Ghana Chamber of Mines – Today Newspaper”. Ghana Today. Archived from the original on 12 June 2018. Last retrieved 23 January, 2024.

^[15] Sackitey, Gideon. Personalities | Dr. Charles Wereko-Brobby. Ghanadot. Retrieved 23 January, 2024.

^[16] Personal correspondence between Rev. Dr. Joyce Aryee and the author, Dr. Yaw Perbi, via WhatsApp on 24 January, 2024.

^[17] Anim-Appau, Felix (October 2023). National Cathedral; Project not stalled, keep contributing towards completion – Joyce Aryee urges public. Onua Online. Retrieved 23 January, 2024.

^[18] Boakye, Edna Agnes (21 January, 2023). Halt National Cathedral project and audit expenditure – Dr. Perbi to gov’t. Citi News Room. Retrieved 23 January, 2024.

^[19] Ghana Web. Ghana Famous People | Politics | Joyce Aryee. Last retrieved  23 January, 2024.

^[20] Aryee, Joyce R. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024. Last retrieved on 23 January, 2024.

^[21] Boateng, Dennis Agyei. “Achimota School names girls’ dormitory after Rev. Joyce Aryee – Graphic Online | Ghana News”. Graphic Online. Retrieved 23 January 2024.

^[22] “Governing Council”. GARIA. Retrieved 23 January 2024.

^[23] MyJoyOnline (24 June 2012). Selina Boateng wins Artiste of the Year at Ghana Gospel Industry Awards”. MyJoyOnline. Retrieved 24 January, 2024.

^[24] Aryee, Joyce R. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024. Last retrieved on 23 January, 2024.

^[25] Koranteng-Pipim, Samuel & Joyce R. Aryee (2012). The Transformed Mind. Eagle Online Books. Amazon.

^[26] Ghana News Agency. 28 July, 2014. “Great leaders don’t use people as a means to an end.” Citionline. Last retrieved on January 21, 2024.

^[27] Aryee, Joyce R. (2024). Profile: Rev. Dr. Joyce Rosalind Aryee. Sent to the author by Joyce Aryee on 18 January 2024.Last retrieved on 23 January, 2024.

^[28] Ministry of Lands and Natural Resources. June 28, 2022. “Government Launches Apiate Support Fund.” MLNR. Last retrieved 23 January, 2024.

^[29] Accra Mining Network (AMN), Since 2015 (27 July 2015). “Joyce Aryee, AMN Patron Extraordinaire”. Accra Mining. Retrieved 23 January, 2024.

^[30] “Dr. Joyce Rosalind Aryee – First CEO of Ghana Chamber of Mines – Today Newspaper”. Ghana Today. Archived from the original on 12 June 2018. Last retrieved 23 January, 2024.

^[31] Ghana News Agency (28 July, 2014). “Great leaders don’t use people as a means to an end.” Citionline. Last retrieved on January 21, 2024.

 

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and  entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

 

 

STRIVE MASIYIWA – Strife. Success. Significance.

The stirring story of an affluent, all-round African who began the burgeoning of Black British billionaires. From a southern African refugee status to a global tech giant stature, Strive Masiyiwa’s life story is loaded with life lessons.

 

INTRODUCTION

Strive Masiyiwa is a household name in the world of Information Communication Technology (ICT) on every continent of the world. Zimbabwe-born and London-based, the nearly-63-year-old African billionaire businessman and philanthropist worth 1.9 billion USD (2024)^[1], a little ahead of Apple’s Tim Cook in the same industry,^[2] has caught our eye at PELÉ for several reasons. Our interest has been in how well he straddles the worlds of leadership and entrepreneurship, politics and philanthropy, family and faith. Strive is the Founder and Executive Chairman of Econet Group, the international technology conglomerate comprising Econet Wireless Global and Cassava Technologies.

 

GROWTH

Early Years

Born to entrepreneurial parents on January 29, 1961 in then Rhodesia, later to become Zimbabwe post-independence, Strive Masiyiwa’s family left the country after the government of Prime Minister Ian Smith‘s Unilateral Declaration of Independence from the United Kingdom.^[3] Their refugee family settled in a copper mines area in Zambia where Strive would attend primary school. By the age of 12, his parents could afford to invest in European education and sent him off to a private school in Edinburgh, Scotland as an international student.

Politics

In the wake of finishing high school in Scotland, in 1978, Master Masiyiwa returned to Africa to join the freedom fighters. However, “One of the senior officers told me,” he recalls, “’Look, we’re about to win anyway, and what we really need is people like you to help rebuild the country.'”^[4] With that he returned to Britain to study engineering, and would later lead “a new African revolution–in telecommunications.”^[5]

Strive would finally graduate from the University of Wales in 1983 with a degree in electrical engineering. After a stint in the computer industry in England he returned to Zimbabwe the next year hoping to aid the post universal franchise elections country recover from the Rhodesian Bush War.^[6]

 

Entrepreneurship

When Masiyiwa returned home to Zimbabwe after a 17-year hiatus, he initially worked briefly as a telecoms engineer for the state-owned telephone company before quitting to start up his own electrical engineering business using his monthly salary savings and a Barclays bank loan.

Later he would grow large in his entrepreneurial expedition and diversify into telecoms, with the emergence of mobile cellular telephony, eventually establishing Econet Wireless after much strife with the Zimbabwean government which initially refused to give him a licence to operate. That was a five-year legal battle (1993-1998) which went all the way to the highest court of the land and reportedly took him to the brink of bankruptcy. Strive’s strife was against a crippling cocktail of corruption and cronyism. In the end, his victory was not for himself alone, for it led to the removal of the state monopoly in telecommunications, and is regarded as one of the key milestones in opening the African telecommunications sector to private capital.^[7]

 

Dual Blessing of Southern and South Africa

In 2000 Masiyiwa left Zimbabwe with his family to go to South Africa for a season. “Part of the reason it would be unwise for him to return is almost certainly linked with a decision he took that same year to make a personal loan to the owners of Zimbabwe’s three independent newspapers, including the Daily News, which was later shut down by Mugabe’s regime.”^[8] While this was his second refuge in his native southern African region—having been once a refugee in Zambia as a young lad—Masiyiwa maintains that the real reason he moved to South Africa was to realise his dream of creating a truly multinational African business.^[9] Hear him: “This is the space we have been trying to fill, to pioneer the development of African companies that have a global outlook. South Africa was the only place where there was an outlook about building businesses that go to other countries.”^[10]

 

SUCCESS

Continental Leadership

Strive Masiyiwa’s company’s first cell phone subscriber was connected to the new network in 1998,^[11] the same year in which he listed Econet Wireless Zimbabwe on the local stock exchange as a gesture of thanks to reward the thousands of ordinary people who supported him during his long legal battles against the Zimbabwean government.^[12]

Today, Econet Wireless Zimbabwe has gone on to become a major business that dominates the Zimbabwean economy. Fifteen years into operation, in 2013, the Zimbabwe Investment Authority (ZIA) awarded Econet Wireless Zimbabwe with a Lifetime Award in the ICT sector, in recognition of the investment the company had made into the country. The said investment included a $1.2 billion injection, certainly responsible for the business outcome of rapidly moving Zimbabwe from low penetration levels of below 15% in 2009 to one of the fastest growing telecoms markets in the world with a penetration rate of almost 100%.^[13]

At the turn of the millennium, sub-Saharan Africa had just one phone line for every 70 people, in contrast to almost one per person in the U.S. and Europe.^[14]  In just six years, between 1996 and 2002, Africa jumped from 2 million to 35 million mobile connections.^[15] Today, the number of smartphone subscriptions in sub-Saharan Africa is over 415 million and is expected to reach 689 million by 2028.^[16] Strive has been part of the leadership that has made the continent leapfrog the ‘landlines’ stage in development, with Africa even leading the world today in cell phone innovations in fintech like mobile money (MPESA in Kenya and MoMo in Ghana). Talk of vision, at the start of Econet when Strive had proposed a joint venture and reached out to the national telecoms company, his former employers, the cataractic bosses were adamant and categorically stated that there was no call for mobile telephones in Zimbabwe.^[17]

 

Global Impact

Econet Wireless International, Econet Global, Mascom Wireless Botswana, Econet Wireless Nigeria (now Airtel Nigeria), Econet Satellite Services, Lesotho Telecom, Econet Wireless Burundi, Rwanda Telecom, Econet Wireless South Africa, Solarway, and Transaction Processing Systems (TPS) are all key Strive Masiyiwa businesses established with partners. Mr. Masiyiwa’s operations and investments run across Africa and the United Kingdom, Europe, US, Latin America, and New Zealand, United Arab Emirates, and China.^[18]

Strive Masiyiwa’s entrepreneurial and leadership success has had its financial payoffs, even on a personal level. For instance, he  owns two adjacent apartments atop the 29-storey Eldorado Tower at 300 Central Park in New York City, bought for US$24.5 million in 2016.^[19] On 7 July 2022, Masiyiwa became the first black billionaire to enter the Sunday Times Rich List with a net worth of £1.6 billion.^[20]

 

As a brand that values integrity, we cannot help but reproduce one of our favourite Masiyiwa quotes on the issue: “Integrity is better capital than money. You can accumulate it just like money, and you can use it just like money, but it goes further, and is enduring.”^[21] A related Masiyiwa quote is: “If we tackle corruption, no child would sleep hungry, there would be no injustice, every child would be in school. The most powerful force against corruption is one person saying “no”.” You may find these, along with eight other powerful quotes of his, in a brief Forbes article.

 

Family

If indeed “true success is when those who know you the best, love you the most” (John Maxwell) then Strive is successful on that count. Strive is married to a queen of philanthropy, Tsitsi, with whom he has six biological children: Elizabeth, Sarah, Vimbai, Moses (the only male), Joanna and Esther.  Their oldest is now thirty-two. The family resides in London, England.

SIGNIFICANCE

At PELÉ, we are convinced that individual success must lead to societal significance. Well, the man once picked by Time magazine as one of its 15 “global influentials” has been mentioned in the same breadth as greats like Nelson Mandela and Kofi Annan, both of the African soil with global impact.

Philanthropy

Strive runs a non-profit organisation, Higherlife foundation, together with his wife, Tsitsi Masiyiwa. The Zimbabwean billionaire couple’s NGO empowers vulnerable children through education and creates opportunities for highly talented young people. They run one of the largest support programmes for feeding and educating orphans on the continent through this family foundation.^[22] As part of the The Giving Pledge, a commitment to philanthropy by the world’s wealthiest individuals, it appears Masiyiwa “spends nearly as much time and money giving back as he does growing Econet Wireless.”^[23]

As a down-to-earth man of the people for the people, Masiyiwa still maintains a public Facebook page through which he primarily mentors budding African entrepreneurs and all who have ears to hear what he has to say about success in life, leadership, integrity, family, faith and entrepreneurship. This page currently has 5.7 million followers.

 

Boards

Masiyiwa’s international appointments and board memberships over the years, both for profit and non-profit, include: Unilever (board member), Netflix (board member), Bill & Melinda Gates Foundation (trustee),^[24]  the National Geographic Society (trustee), Bank of America (Global Advisory Council), UN Commission on Adaptation (former Commissioner), Generation Africa (co-founder), Pathways for Prosperity Commission on Technology and Inclusive Development (co-chair), The Rockefeller Foundation (former board member),^[25] and the US Council on Foreign Relations (former Global Advisory Board 2012-2023).

Mr. Strive Masiyiwa has also served the Asia Society (former board member), Stanford University (Global Advisory Board), the Africa Progress Panel, Alliance for a Green Revolution in Africa (chair, now Chair Emeritus), The Micronutrient Initiative of Canada (former board member), Grow Africa, the African Union‘s Ebola Fund (co-founder), Morehouse College (former Trustee), the African Academy of Sciences (Honorary Fellow) and the Pan African Strategic Institute. A couple of years ago, Strive was involved in helping to organise the Global Africa Business Initiative launched in New York in 2022. He is the only African member of the United States Holocaust Memorial Museum‘s Committee on Conscience. Masiyiwa has also served on a couple of UN Advisory Panels.

 

Faith

Masiyiwa is a practising Christian.^[26] It was during the five-year legal strife with his home government that when his wife invited him to church he would realise that “I did not know Him [Jesus Christ]; I only knew of Him.” That moment changed everything for Strive. He borrowed a second-hand Bible, and read the entire book in two weeks, committing his life (and business) fully to Christ.^[27] “Christianity is a value system that calls on me to be compassionate, it calls on me to help the weak,” he says. “I generate a lot of money for me and my shareholders and people who have been associated with me, but that cannot be an end in itself.”^[28]

Strive is the co-founder of the Capernaum Trust, a Christian charity that sponsors the education of over 28,000 Zimbabwean orphans, and co-founded with Sir Richard Branson the environmental group the Carbon War Room. As noted above Mr. Masiyiwa sits on countless boards, from Grow Africa to organisations leading the charge against evils like HIV/AIDS, Ebola and genocide. He joined forces with Africa’s richest man, Aliko Dangote, to tackle the 2014 Ebola epidemic in West Africa, raising $35 million to stem the tide and bolster the economies of affected countries.^[29]

 

CONCLUSION

Strive Masiyiwa has striven and succeeded, by all standards, be it in entrepreneurship, leadership, politics, philanthropy, family or faith. Britain’s first Black billionaire is a blessed Prince of Africa, for just like the Semitic patriarch who wrestled with a mysterious man until daybreak when he was eventually blessed by the divine, in prophetically naming him ‘Strive’ his Zimbabwean parents must have had a hunch that he too will strive with God and with humans, and win.^[30] He has. Hands down.

^[1] https://www.forbes.com/billionaires/

^[2] https://www.forbes.com/billionaires/

^[3] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[4] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[5] Ibid.

^[6] Arlidge, John. “How Strive Masiyiwa became Britain’s first black billionaire”. Retrieved January 11, 2023.

^[7]  Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[8] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[9] Ibid.

^[10] Ibid.

^[11] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[12] https://nehandaradio.com/2014/06/16/story-masiyiwa-story-raised-money-part-3/ (from Strive’s own blog). Retrieved January 11, 2023.

^[13] https://www.techzim.co.zw/2013/11/investment-zimbabwe-earns-econet-wireless-zia-lifetime-award/

^[14] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[15] Ibid.

^[16] Taylor, Petroc (18 July, 2023). Smartphone subscriptions in Sub-Saharan Africa 2011-2028. Statista.

^[17] The Economist. (8 October, 1998). Judgment Day. This article appeared in the Business section of the print edition under the same headline. Last retrieved January 15, 2024.

^[18] Leach, Anna (18 August 2014). “Zimbabwe’s Econet Wireless and the making of Africa’s first cashless society”. The Guardian.

^[19] Ojekunle, Aderemi (1 April 2019). “A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire”. Pulse Nigeria. Retrieved January 15, 2024.

^[20] Watts, Robert. “Strive Masiyiwa: the first black billionaire to make the Rich List. This is his story”. The Times. ISSN 0140-0460. Retrieved January 15, 2024.

^[21] Nsehe, Mfonobong. (Jul 6, 2014). “10 Inspirational Quotes From Zimbabwe’s Richest Man, Strive Masiyiwa.” Forbes. Last retrieved January 16, 2024.

^[22] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[23] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[24] Kulish, Nicholas (26 January 2022). “Three New Faces to Help Steer the Gates Foundation”. The New York Times. Retrieved January 15, 2024.

^[25]  “Rockefeller Foundation Board of Trustees-Strive-Masiyiwa”. Retrieved January 15, 2024.

^[26] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[27] Ibid

^[28] https://www.theguardian.com/technology/2009/jul/30/strive-masiwiya-zimbabwe-telecoms

^[29] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[30] The Holy Bible. Genesis 32:27-28

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

Today is Leader Day. You Don’t Want to Miss the Inspirational Ryan Leak!

Meet Author, speaker, executive coach and film maker, Ryan Leak. Ryan is known for two documentaries, The Surprise Wedding and Chasing Failure. As CEO of a leadership development firm based in Dallas, Texas, Mr. Leak and his team train over 15,000 leaders every year–from Fortune 500 companies to professional sports teams.

Ryan’s passion is helping leaders push past autopilot and level up in their lives and careers. He spreads this empowering message through coaching, speaking, and leveraging the power of video to reach thousands through his online platforms.

As author of the USA Today bestselling book, Chasing Failure, and the Wall Street Journal bestselling book Leveling Up, Ryan and his work have been featured in dozens of media outlets, including Good Morning America and the Today Show.

Mr. Leak is widely known for that one time he planned a viral proposal and wedding on the same day. Most importantly, Ryan is married to his best friend, Amanda, and is the proud assistant coach for his son’s basketball team.

 

LEAK LIVE AT MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Today, the first Friday in October, is LEADER DAY (Leadership Emphasis Day). It is marked by the annual Live2Lead Ghana  conference, a brainchild of Dr. John C. Maxwell. And this year, the inspirational Ryan Leak is speaking! You don’t want to miss him. As Perbi Executive Leadership Education (PELE), we have been privileged to host Live2Lead on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” On legacy, here’s what Ryan Leak’s got to say: “short term decisions will dictate your long term legacy. Today is always a great time to start making better decisions that help us tell the story we want to tell later.” Legacy doesn’t just happen; it’s by intentional, intelligent design. Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra, or online, wherever in the world you might be!

Today, October 6, is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes, we can!

Meet Motivational Marcus Buckingham, Master of Strengths

British best-selling book-writer and arguably “the world’s most prominent researcher on strengths, leadership and high-performance at work,” Marcus Wilfrid Buckingham, is a remarkable individual. If you’ve ever heard of Strengthsfinder, or better still, taken the phenomenal assessment, behold the co-genius behind it! Renowned for his outstanding contributions to the world of work and the fields of technology, innovation, and philanthropy, Buckingham is a global researcher and New York Times best-selling author focused on unlocking strengths, increasing performance, and pioneering the future of how people work. He is the author of two of the best-selling business books of all time, First, Break All the Rules (1999), and Now, Discover Your Strengths (2001), and his tenth book, Love + Work (Harvard Business Review Press, 2022) is a Wall Street Journal bestseller and has been heralded by Forbes as one of the ten must-reads for career and leadership. Marcus’ 2019 Harvard Business Review (HBR) cover article, “The Feedback Fallacy,” was selected by HBR as one of the most influential articles of the last 100 years, and Marcus’ strengths assessments have been taken by over 10 million people worldwide.

Born 1966 in Buckinghamshire in Britain, Marcus displayed an innate curiosity and passion for technology from a young age. After completing his formal education at Cambridge in computer science, Marcus co-founded a startup in the late 1990s that revolutionized the way people interacted with online content. The company’s groundbreaking platform garnered widespread attention and accolades, propelling Marcus into the limelight as a visionary tech entrepreneur. Throughout his career, Marcus remained at the forefront of technological advancements, leading numerous successful ventures and launching groundbreaking products that transformed industries. His dedication to innovation and his ability to anticipate market trends earned him a reputation as one of the foremost technology pioneers of his time.

Beyond his professional accomplishments, Marcus Buckingham has always been deeply committed to making a positive impact on society. He is renowned for his philanthropic efforts, actively supporting various causes related to education, healthcare, and environmental sustainability. Marcus firmly believes in using his wealth and influence to drive positive change and has donated generously to charities and initiatives around the globe. In addition to his philanthropy, Marcus has been an advocate for promoting diversity and inclusivity within the tech industry.

In addition to the self-published short film series Trombone Player Wanted, Buckingham has made numerous television appearances on US television networks and cable channels including The View on ABC, I Want to Work for Diddy on VH1, The Oprah Winfrey Show on syndication, Good Morning America on ABC and The Jane Pauley Show. Marcus Wilfrid Buckingham the English research-based motivational speaker and business consultant is based in California, USA.

 

BUCKINGHAM LIVE AT MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Marcus Buckingham speaks at this year’s annual Live2Lead Ghana, a brainchild of Dr. John C. Maxwell. As Perbi Executive Leadership Education (PELE), we have been privileged to host Live2Lead on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” Here’s a taste of Marcus Buckingham’s take on legacy: “Your strongest life is built through a continuous practice of designing moment by moment.” Legacy doesn’t just happen; it’s by intentional, intelligent design. Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra, or online, wherever in the world you might be!

October 6 is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes, we can!

Behold Kendra Scott–Builder of a Billion Dollar Legacy from a $500 Budget!

Kendra Scott (born March 27, 1974) is an American fashion designer, founder,former CEO, executive chairwoman, and philanthropist. Kendra Scott, née Baumgartner, started her company (named after her) in 2002, just three months after her first son was born, with only $500. Going door-to-door to Austin, Texas, boutiques armed only with a tea box full of her jewelry, Kendra captivated businesses and customers with her vibrant personality and unique eye for design. Known for her dynamic use of color and genuine materials, Kendra’s commitment to innovation, quality and detail has brought her from a small start-up to a billion-dollar business and has won over loyal fans, media and celebrities alike.

With over 2,000 employees, Kendra Scott boasts of a thriving web business and over 100 standalone stores and has expanded beyond fashion jewelry into the categories of fine jewelry, home decor, and beauty. Today, her company continues to operate out of Austin, TX, with their state-of-the-art corporate office complete with design lab and an industry-leading distribution center both catering to her employees’ career goals and family-life balance.

With Family and Fashion as two core pillars of her business, Kendra maintains a focus on her other core pillar of Philanthropy in all she does. Since 2010, the company has given back over $40 million to local, national and international causes. In 2018 alone, the company gave over $5 million in monetary donations, almost $10 million in in-kind donations, over 2,000 volunteer hours to philanthropic organizations, and partnered with more than 8,000 philanthropic organizations nationwide.

Kendra has been awarded with the EY Entrepreneur of the Year 2017 National Award; the Breakthrough Award from the Accessories Council Excellence Awards; named Outstanding Mother of the Year by the Mother’s Day Council; awarded Texas Businesswoman of the Year by the Women’s Chamber of Commerce; listed by Forbes as one of America’s Richest Self-Made Women; Top 100 Entrepreneurs of the Year by Upstart Business Journal; Best CEO by Austin Business Journal; and Honorary Celebrity Chair for the Ronald McDonald House Charities of Central Texas. She is a member of the Council of Fashion Designers of America and maintains her position as Executive Chairwoman of the Board of Kendra Scott, LLC, the 1-billion-dollar company she founded and was CEO of until she passed on the baton. In 2019, Madam Scott became only the 12th woman in her state to be inducted into the 40-year old Texas Business Hall of Fame. Kendra has a 2022 book entitled, “Born to Shine: do good, find your joy, and build a life you love.”

KENDRA SCOTT AT JOHN MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE 2023

Kendra Scott speaks at this year’s annual live2lead Ghana, a brainchild of Dr. John C. Maxwell. As Perbi Executive Leadership Education (PELE), we have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana, we’ve chosen the theme, “Leading for Legacy.” Here’s Kendra’s take: “Focus on what lights a fire inside of you and use that passion to fill a white space. Don’t be afraid of the challenges, the missteps, and the setbacks along the way. What matters is that you keep going.” Come and find out how, in-person at the Ecobank Ghana Headquarters in Accra or online, wherever in the world you might be!

October 6 is Leader Day this year. Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes we can!

Register HERE, NOW.

Meet Mentor-in-Chief, Dr. John C. Maxwell

No single individual has influenced leadership paradigms and praxes in the last four decades like Dr. John C. Maxwell. One would have to convincingly argue otherwise with a long list of millions of people on every continent of the planet whose patronage has inadvertently crowned Maxwell a #1 New York Times bestselling author, coach, and speaker multiple times over. With more than 30 million books sold, John has been identified as the #1 leader in business by the American Management Association® and as the world’s most influential leadership expert by Business Insider and Inc. magazines.

Dr. Maxwell has also received the Horatio Alger Award, as well as the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network. His organizations—The John Maxwell Company, The John Maxwell Team, EQUIP, and the John Maxwell Leadership Foundation—have trained millions of leaders from every nation in the world.

In the late 1990s, The HuD Group, which we are proudly affiliated with, started understudying and teaching his opus magnus, The 21 Irrefutable Laws of Leadership, and hasn’t turned back since. At the Perbi Executive Leadership Education (PELE) company, our Principal and a number of our coaches are certified Maxwell coaches, speakers, trainers on the worldwide John Maxwell Team (JMT).

 

MAXWELL’S LIVE2LEAD ANNUAL CONFERENCE

The annual Live2Lead conference is John’s brainchild, and he always opens and closes, with other phenomenal faculty sandwiched in between. As PELE, we have been privileged to host it on both sides of the Atlantic, in Montreal, Canada as well as in Accra, Ghana. We are absolutely convinced that leadership is taught; not just caught. Join John and the stellar faculty he’s put together for this year’s Live2Lead conference and up your leadership game.

This year, together with our partners in Ghana we’ve chosen the theme, Leading for Legacy. Here’s John’s take on it: “A legacy isn’t something over which we have no control, like the shadow that follows us down the sidewalk. Rather, we can choose the way in which our influence will remain once we’re gone.” Come and find out how!

Register now through this link. Impress upon your organization to join the Leadership Emphasis Day/Leader Day movement that will transform society by becoming a Patron of Live2Lead. A Patron company or individual is one that sends at least 10 leaders to Live2Lead. Together we can change our world for the better! Yes we can!

Register HERE, NOW.

Live2Lead 2023: Leader Day Comes Again This Year.

There was recently a humorous corporate piece where the smart CFO said to the CEO, “We can’t afford to invest all this money developing our leaders. What if they leave?”

To which the wiser CEO replied, rather curtly, “What if we don’t invest in our leaders and they stay?”

You would think that “because the economy is tough let’s hold off the ‘luxury’ of leadership development” yet the irony is that precisely because the economy is tough you cannot afford not to grow your leadership to overcome the challenge and soar to new heights. What if the economy isn’t going to get better anytime soon. Will you survive? How will you survive, let alone thrive, if you don’t get better than you are now and better than the economy you live in?

 

THE FRUSTRATION LIVES ON, BUT SO DOES THE DREAM 

Last year, my frustration was that “there is a day dedicated to almost every cause under the sun and pretty much each of the Sustainable Development Goals (SDGs)—women’s day, water day, literacy day, friendship day, founders’ day …  even toilet day. Yet the one thing that causes each of these matters to rise or fall has no such day dedicated to it to elevate and emphasize it. Even then, is a day enough? Surely not; but it is a good catalyst for the remaining three hundred and sixty four (or five) days,” I said.

Last year, I shared a dream that  “the first Friday of October each year will become universally known as LEADER DAY.” It bears repeating that, “There is nothing special about the first Friday in October per se except that consistently for about a decade now, our mentor and leadership expert, John C. Maxwell, has been gathering some of the best leadership minds and hearts on the planet to speak to the issue, and we might as well leverage the opportunity rather than reinvent the wheel. Live2Lead is the name of that event. The name says it all, that’s our purpose on earth: We live to lead.”

We held a successful event last year, only online, looking at the theme “Leading with Integrity & Inspiring Hope, for the Common Good.” To say Patrick Awuah (Founder & CEO, Ashesi University), Patricia Obo-Nai (CEO, Vodafone), James Ebo Whyte (CEO, Roverman Productions), Gwen Gyimah Addo (CEO, The Hair Senta), and Kathleen Addo (Chairperson, National Council for Civic Education) were phenomenal resource persons is an understatement. We will bring you snippets, in text and video, of what they shared to remind and stimulate you towards integrity and hope for your leadership.

 

LEGACY THIS TIME

This year, two more John C. Maxwell-trained and certified colleagues in Ghana have joined our trio of 2022 to pour more fire into the dream that ultimately the first Friday of October each year will become universally known as LEADER DAY. We have settled on ‘Leadership Legacy’ as the theme and will soon be outdooring the slate of speakers, including my celebrated German-trained professor of Cardiosurgery when I was a medical student at the University of Ghana Medical School. We’ve got to live to lead today, for the sake of lives tomorrow. That’s legacy.

You and I know too well the dearth of leadership in our country and around the world, whose ripple effect is the tough economic situation we find ourselves in, and more. We hope to double last year’s number of attendees–this time both online and in-person at the Ecobank Ghana headquarters auditorium–to benefit from the LIVE simulcast from Atlanta and the local content for our context, sandwiching the global feed.

 

CONCLUSION

When leaders get better, everything and everyone gets better too. There is no benefit of not investing in your leadership to get better because the economy is tough. Ironically, the only way out is for you and everyone else to invest in our leadership development to get better. That is the tide the raises all the boats with it, including the economy. In the words of the charming African-American poet Maya Angelou, “Do the best you can until you know better. Then when you know better, do better.” Mark down Leader Day 2023, October 6, to know better, get better and do better.

The Best Promotions are the Worst.

Here’s the worst thing about the best promotion. At one of my organizations, we recently had to let an excellent hire go. Come to think of it, we failed him. We failed him by promoting him.

You would think that all promotions are good but no. One of the worst kinds is being ‘elevated’ to become a leader just because you are an outstanding worker or producer. Working on stuff and excelling is very different from working with souls to excel. The reward for hard work is more work, weird yes, but the latter tends to be more mental work than manual —which most people find as more beneficial—also, more of working with people than working on things.

As one person shared about struggling with leadership upon her first promotion as a telco manager: “Within one month, I went from being the best programmer to the worst supervisor.” I’ve seen this happen to too many people in too many places. I grew up on the University of Ghana campus (both my grandfather and mother were professors there) and I would see time and time again fine lecturers promoted into leadership positions, from heads of department through deanship to vice-chancellorship and flail and fail. How many times have I said that a great chemist or erudite historian doesn’t necessarily make a great leader!

We do the same in the medical world, promoting top surgeons to head departments or if God doesn’t intervene, to head the hospital! When I was promoted to supervise the Military Polyclinic at the 37 Military Hospital in Accra, determining the doctors scheduling and all, in my opinion it was only because I wasn’t a bad doctor and had been around long enough. And no one gave me a minute’s training about leadership. Squat. Thank God I had been a private student of leadership for years prior.

It doesn’t start out as a bad thing; in fact, it is exhilarating at first for the recipient of the promotion. And the giver of the opportunity ordinarily also means well and feels good about it. But organizational leaders need to rethink the notion of making people supervisors, managers or leaders as a reward for diligent or even skillful individual technical work. It can backfire, seriously.

 

A STORY I CAN’T GET OVER

One of the most poignant illustrations of this phenomenon of worker/rewarded-as-leader is told by my mentor Bill George in his book ‘True North.’ It’s about the person who confessed upon her first promotion as a telco manager, “Within one month, I went from being the best programmer to the worst supervisor.” Here are some more details:

“It’s unbelievable how bad I was. I didn’t know how to delegate. When somebody had a question about their work, I’d pick it up and do it. My group was not accomplishing anything because I was on the critical path of everything. My boss saw we were imploding, so he did an amazing thing: He gave me every new project that came in. It was unreal. At 4:30 PM, my team would leave, and I’d be working day and night trying to dig through this stuff.

“Finally, I couldn’t take it any longer. I went to his office, stamped my foot like a 5-year-old, and said, “It’s not fairI have the work of 10 people:” He sad calmly, “Look out there. You have 10 people. Put them to work.” It was such a startling revelation. I said sheepishly, “I get it.”” [1]

If this person hadn’t eventually learned to lead people, she would never have made it to becoming president and CEO of the American Red Cross on June 23, 2008. Prior to that she had also held top management positions at AT&T Corporation and Fidelity Investments. She is a member of the board of trustees of Johns Hopkins University and the board of directors of DTE Energy.

This is Gail J. McGovern we’re talking about here, even recognized by Fortune magazine in 2000 and 2001 as one of the top 50 most powerful women in corporate America. Alas, not all of such stories that begin with such ‘good promotions’ end well, and even when they do, not without significant damage to many.

 

DIAGNOSIS OF LEADERSHIP FAILURE POST PROMOTION

It takes both a different mindset and skill set to move from being an excellent worker to being a good leader, let alone a great one. Yet we come to the world of work with both a mindset and skillset that ill-prepare us for leadership success. Even prior, we are socialized largely to excel as individuals. I concur with Bill George that this unpreparedness is attributable to our upbringing:

“…so much of our early success in life depends upon individual efforts, from the grades we earn in school to our performance in individual sports to our initial work assignments. Admissions offices and employers closely examine those achievements and use them to make comparisons. …As we are promoted from individual roles to leadership, we believe we are being recognized for our ability to get others to follow us…

“To become authentic leaders, we must discard the myth that leadership means having legions of supporters following us as we ascend to the pinnacles of power. Only then can we realize that authentic leadership is serving people… How else can they unleash the power of their organization unless they motivate people to reach their full potential? … Only when leaders stop focusing on their personal needs and see themselves as serving others are they able to develop other leaders.” [2]

 

 

ROAD MAP TO LEADERSHIP SUCCESS POST PROMOTION

If Maxwell’s 5 Levels of Leadership is anything to go by, then when one is promoted from the top echelons of the worker floor (Peak Performer/Worker Level 3 in diagram above), they only end up at Level 1 of leadership: Position. The lowest level of leadership—the entry level, if you will—is position. People only follow if they believe that they have to (otherwise you might use your powers of carrot and stick). If this leader takes the hint and invests in their leadership growth, they can move to Leader Level 2—Permission—which is based on relationship. At this level, people choose to follow because they want to.

You will notice that even what Gail was trying to get done at work, putting the 10 people ‘out there’ to work, is still only mid-level in the Maxwell scheme of things: Production. Good leaders know how to motivate their people to GTD – get things done! And getting things done is what Leader Level 3 is all about. But they’re only good; not great. Leader Level 4 — People Development—can be summed up in another word: Reproduction. One’s goal at this level is to identify and develop as many leaders as one can and investing in them to help them grow. Here (Leader Level 4), you’re producing people as leaders, not producing work through people (Leader Level 3).

The most challenging and highest level of leadership, Level 5, is the Pinnacle. According to Maxwell, it requires longevity as well as intentionality in investing one’s life into the lives of other leaders and organizations for the long haul (while growing yourself as lifelong learner all the while). People follow such because of who they are and what they represent. Their leadership gains a positive reputation, betters still, one has earned respect.

Note that Level 5 leaders develop Level 5 organizations. I will add that in the leader verses institutions debate—as to whether it is strong leaders or strong institutions we need to develop long-term—I would say that it takes Level 5 leaders to build the structures and systems that produce strong institutions. This is the realm of legacy. As a result, Level 5 leaders often transcend their position, their organization, their industry and perhaps even their nation.

And nothing accelerates leaders through these levels, from 1 to 5, like intentional coaching.

 

CONCLUSION

As you can tell already, it’s a long way from being the best worker to being a great leader. There is nothing more painful than a “highly capable individual” (as Jim Collins puts it) thinking that just because they’ve been a peak performer and ‘made it’ onto the supervision, management or leadership floor that they’ve got what it takes to run the ship. One’s productive contribution through individual effort in knowledge, skills and good work habits won’t cut it. As promoters, if we promote people and fail to plan a leadership growth path alongside that, we’ve inadvertently planned to fail them.

Congratulations on your promotion, but to ensure that dream-come-true doesn’t become a nightmare, and the reward a trap instead, you must be aware that it’s a floor and not the ceiling. Top floor workers’ triumphal entry through the golden portal of promotion only lands you as a ground floor leader. Welcome to Level 1 of Leadership: position. Just that.

 

References

[1] Bill George. True North: Becoming an Authentic Leader. Second edition; expanded and updated edition. Jossey-Bass, Hoboken, NJ, 2015, pg. 186-187.

[2] Ibid, pg. 185

Sans Leadership–So Much to Lose, Too Much to Lose.

The following was shared as a TED-like talk to open the Made in Africa Leadership Conference by BCA Leadership on June 14 at the Marriot Hotel, Accra, Ghana.

 

My uncle died. My mom’s youngest brother. He came over to Ghana from the United States, where he had lived for decades, and fell ill. He died in the very hospital I worked in at the time. In fact, he died on my ward. But I can swear it wasn’t his disease that killed him. It was leadership, or rather the lack thereof. Leadership is too important for doctors not to have it.

Some of the most important things in life are not taught in school, like leadership. When some of my friends from university got into government I did exhort them: “Nobody taught us Jack about leadership. LEARN LEADERSHIP! CONTRACT COACHES! Leadership is not just caught; it is taught.” Did they listen? Ha!

Ironically, communal, national, continental or even global leadership, is a deeply person-al thing. It takes deeply transformed leaders to deeply transform society. Authentic leadership begins with aligning what goes on in a leader’s head and heart with True North. Leadership principles or True North are no respector of persons—red or yellow, black or white.

Two days from now, we will be officially launching the 20th anniversary celebration of The HuD Group, a holistic leadership organization started by nine young Africans in Accra. From one country in West Africa, it now has presence in 24 countries, on all six continents. Out of Africa to the Rest. From a former Rwandan refugee now in executive leadership in Uganda to a former child soldier in Sierra Leone now a high-ranking bank official in his homeland, to a Chinese-Canadian who we trained via Skype when she was an international medical student in Australia, a lot of transformation and impact has been achieved but in Ghana in particular I feel much of our gains have been eroded by not giving adequate attention to political leadership.

So today is the first of two important occasions this week where I will be drumming home this point with all my heart, liver, spleen and intestines: “Leadership is too important to leave it to politicians alone.” AND with 90% of African businesses being SMEs, creating 60-80% of our jobs and accounting for 40% of our GDP, what we do here at MLC this week for African leaders and African leadership is wildly important.

When two 14-year old stowaways from Guinea, Yaguine and Foday, froze to death in the landing gear of an Airbus 330 from Conakry to Brussels, they had on them a hand-written letter labelled: IN CASE WE DIE… to the Messrs. members and officials of Europe.

They said, among other things, “We have the honor and pleasure and great confidence in you to write this letter … we appeal to your solidarity and kindness for help in Africa. …we, African children and youth, ask you to create a great, efficient organization for Africa to allow us to progress. …we want to study and we ask you to help us in Africa to study to be like you.”

You should find and read the whole letter here—it will thaw and tear your heart. And that was 24 years ago. Has anything changed?

It’s time for Leadership Made in Africa that makes Africa work for Africans. BEFORE WE DIE. Yes we can, partnering and collaborating to reimagine and reform the Africa that we want! Twende! Let’s go! Let’s do this!