The Cycle of Value

How much are you worth?


Truly, truly, “you must see value in yourself to add value to yourself.”  The author of The 15 Laws of Invaluable Growth calls this principle the Law of the Mirror. Author Denis Waitley put it another way: “Personal development is the belief that you are worth the effort, time, and energy needed to develop yourself.”   Investment in your personal growth yields interest–not simple but compound interest–and it is a great deception to not significantly invest in yourself under the guise of ‘self-sacrifice’ for others when the real truth is that you do not see significant value in your own self to make that investment in you.

You are of immense value. This is not based on your net worth or network, salary or social status. It has nothing to do with your height or weight and whether or not you are photogenic and have a great social media following. You and I are of immense value simply because we are human, made in the image and likeness of the Great One. Theologians call this notion of being made in the image of God, imago Dei.

When as coaches we speak of adding value to your life, therefore, we are not implying you could be worth more or less as a human being but that you could develop the innate gifts, passions, dreams and personality traits you have to maximise your potential and impact.  Many people, sadly, do not realize they are of immense value and worth that investment. They run around all year, every day, adding value to others through the goods and services they produce as workers but don’t make the time or put aside the money to grow themselves.  I repeat: it is a great deception to not significantly invest in yourself under the guise of ‘self-sacrifice’ for others when the real truth is that you do not see significant value in your own self to make that investment in you. Not all so-called ‘self-sacrifice’ is actually ‘noble.’ Yes, “you must see value in yourself to add value to yourself.”



So which one comes first? Seeing value in ourselves and so adding value to ourselves or adding value to ourselves first and then beginning to see value in ourselves? John Maxwell says, “It doesn’t matter which occurs first. One feeds the other. What matters is that the cycle of value starts.”

In addition, adding value to others, making a difference in their lives, has been documented to lift our own self-esteem. As Maxwell puts it succinctly, ‘It’s hard to feed bad about yourself when you’re doing something good for someone else.” Under normal circumstances, “adding value to others makes them value you more” also. In fact, another aspect of seeing and appreciating our own worth comes when we add value to others. Hence the value cycle below.

Here’s another loop of life



Herculian governments, Machiavellian bosses, helicopter parents (and the list goes on) can all put a ceiling on our potential but by far our own self esteem is the most significant lid on our potential! Psychiatrist and self-esteem expert Nathaniel Branden put it succinctly: “No factor is more important in people’s psychological development and motivation than the value judgments they make about themselves.” “It is the lid on your potential,” Maxwell chimes in. “If your desire is a 10 but your self-esteem is a 5, you’ll never perform at the level of a 10. You’ll perform as a 5 or lower. People are never able to outperform their self-image.”

And the real kicker is this: the value we place on ourselves is usually the value others place on us. “If you put  small value on yourself,” again says Maxwell, “rest assured the world will not raise the price.”  I remember being interviewed for the presidency of a Canadian charity and the board requesting that I move my family from one end of the country to the other (and don’t forget, Canada is the second widest country on earth!). I did not feel that was the best move, literally and figuratively, for my family, our God-given purpose in the city of Montreal and even for my vision of expanding the organization beyond where it had been limited to in 25 years.  Knowing my value I said “No, thank you.”  I politely but clearly and strongly said to the august board: “If this move is that important to you, then I’m not your man for the job.”  Needless to say, they went along with my decision and I had the privilege of serving in the role for eight years.


Not all so-called ‘self-sacrifice’ is noble


When I mentioned on social media this notion of how others (and indeed life) will only treat us according to the value we place on ourselves, my childhood friend Samuel in Minnesota, USA reminded me of  a classic Jessie B. Rittenhouse poem that succinctly captures this principle:


I bargained with Life for a penny,

And Life would pay no more,

However I begged at evening

When I counted my scanty store;


For Life is just an employer,

He gives you what you ask,

But once you have set the wages,

Why, you must bear the task.


I worked for a menial’s hire,

Only to learn, dismayed,

That any wage I had asked of Life,

Life would have paid.



Everyone needs to find the happy middle between being selfless (as if only other people count) and being selfish (as if nobody else counts).  If you don’t like what you’re reaping in life then check what you’re sowing. Do you see in yourself the value the Creator does?  Do you believe in that value enough to invest in yourself to see grow exponentially, flourish and bless others? For real, there’s a whole wide world waiting to be impacted by you but truly, truly, “you must see value in yourself to add value to yourself.”

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  1. Dora says:
    20 January 2021


    • Yaw Perbi says:
      20 January 2021

      Thanks sis. May we have receive divine wisdom to know the right value to place on who we are and what we do.

  2. Bertrand-Russel Quaye (BRANQUS TECHNO COLTD says:
    20 January 2021

    Fantastic piece, Yaw.

    • Yaw Perbi says:
      21 January 2021

      Thanks sir. You’re very kind.

  3. Bertrand-Russel Quaye (BRANQUS TECHNO COLTD says:
    20 January 2021

    A must read for all. HRs should add this to their annual capacity building program for staff

  4. Gloria Nakie Apore says:
    20 January 2021

    A great piece right there! Sometimes we have to learn the hard way.

    Once upon a time at Kantamanto, I asked for the price of a handbag for my little girl. The seller said 10 cedis but she could sell it to me at 9 cedis. Realizing I paid without bargaining, she quickly learned and sold it for 15 cedis to the next buyer.

    • Yaw Perbi says:
      21 January 2021

      That was one smart girl! May she prosper in her future entrepreneurial ventures. Thanks for your kind words; and for sharing a relevant story that makes the point.


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