BILL GEORGE – Authentic Leader of Leaders

INTRODUCTION

A number of the inspiring living leaders being profiled in this series are actually recommendations of Bill George, who in his life as a business leader and academic alike has become a cultivator of leaders and curator of leadership, a leader of leaders par excellence. As an internationally-recognized author, speaker, and teacher—after three decades of walking the talk as a C-level leader in Corporate America himself—this octogenarian not only keeps abreast with the daily news but skillfully brings out the leadership lessons and infringements therein, often publicly holding the feet of leaders to the fire like he recently did Meta’s founder Mark Zuckerberg.^[1] Perhaps this Harvard-taught and Harvard-teaching leader’s most endearing legacy will be fathering the whole field of Authentic Leadership.

 

GROWTH

Early Formation

Born William W. George in Muskegon, Michigan in the Midwestern United States of America (USA) on September 14, 1942. He grew up in Grand Rapids, Michigan but saw opportunities elsewhere. George’s parents supported any career he wanted to pursue^[2] “even though his father, a Michigan business consultant, pressed his (frustrated) dreams of corporate leadership onto their only child.”^[3] Bill gained his values from his mother.^[4] He would later graduate with a Bachelor in Industrial and Systems Engineering (BSIE) with high honors from the Georgia Institute of Technology in 1964.^[5] At Georgia Tech, George was a member of the Beta Psi chapter of the fraternity Sigma Chi. A couple of years later, as a Baker Scholar William George received a Master of Business Administration with high distinction from Harvard University, in 1966,^[6] way before most people had gotten wind of what an MBA was and an MBA-craze had begun.

Turn Outs and Turn Downs

Young George actually started out his work life serving in the U.S. Department of Defense, where he was Assistant to the Assistant Secretary of Defense (Comptroller)^[7]in Washington D.C. and later as Special Civilian Assistant to the Secretary of the Navy.^[8] William George began in government but would soon end up in the private sector, specifically in the corporate world.

Bill held a series of senior executive positions in Litton Industries (1970-78), primarily as president of Litton Microwave Cooking. In 1969, Litton Microwave Cooking Products, a division of Litton Industries, had hired George at age 27 as president and Chief Operating Officer (COO). He quickly got a jolt as he was packing his bags to move to Minneapolis. Over the radio he heard a warning. The U.S. Food and Drug Administration declared microwave ovens “might be hazardous to your health.” That crisis formed him as a leader, the kind of leader he has become. “I was not an expert in any aspect of the business, but in this crisis everyone looked to me for survival,” he wrote in Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value. “My skill was to pull together the right people and empower them to solve the problems, one at a time.”^[9]

As senior executive at Honeywell (1978-1989), Bill was President of Honeywell’s Space & Aviation Systems and President of Honeywell Europe. By the late 1980s, Bill George was a successful executive at Honeywell International. He was on the shortlist to be the next CEO. But he was miserable. George disliked the focus on turnarounds. Squeezing out expected quarterly numbers wore on him, too.^[10] “I really wanted to be working closely with customers and employees, but had prioritized impressing my bosses and Wall Street,” says George.^[11] Not only did Honeywell get the cold shoulder from George, he turned down offers to join medical device maker Medtronic three times. But the company, which was founded barely seven years after George’s own birth, both in the Midwest, did not give up. He accepted the fourth invitation to become President and COO in 1989, then became Chief Executive Officer (CEO) from 1991 to 2001; and finally bowed out as board chair (1996-2002).

Sometimes, how you start out is not how you turn out; starting this way or the other does not mean that’s how you’ll end. From hard core business about tough things like defense, microwave technology and space/aviation hardware, who could’ve predicted that where Bill will flourish most and earn a household name and global fame would be in the softer business of health, especially of the heart? “It was the best decision of my professional life,” he says of finally joining Medtronic. “I was excited to go to work with a group of talented people who were dedicated to the mission of alleviating pain, restoring health and extending life.”^[12] Bill was looking for purpose; and he had found it, now heading in the direction of his own True North.

My bet is that no one saw a life of academia coming after that ‘meteoric Medtronic’ adventure, becoming a professor at Harvard Business School in 2004. For what it’s worth, Bill’s 30 years in senior executive leadership in corporate America seems to have been spread over three ten-year blocks each at Litton, Honeywell and Medtronic, more or less.

 

SUCCESS

Bill George became a household name through health leadership, as a non-medic who clearly had a heart for human flourishing thus applied that passion and his smarts and endearing values to prospering the Minnesota-born company he led. Mr. George is “best known in Minnesota for his leadership role in the evolution of Medtronic, piloting the medical technology company through 13 years of outstanding growth as President and Chief Operating Officer (1989-91), Chief Executive Officer (1991-2001), and Chairman of the Board (1996-2002).”^[13] Under his leadership, Medtronic’s market capitalization grew from $1.1 billion to $60 billion, averaging 35% a year,^[14] all the while posting a “strong reputation by demonstrating ethical leadership and integrity.”^[15]

Having always been a stickler for purpose and long-term success, Bill is clear that even the whooping successful numbers above stemmed from staying true to purpose rather than an attempt to chase after profit or shareholder value. In a recent interview, he was noted as saying:

I went to Medtronic because it offered me a chance to restore people to full life. When I got there, it was a mid-size company with $750 million in revenue; now it’s $32 billion. But the important thing was not the size but how we helped people. Our metric was how many seconds go by before another person is restored by a Medtronic product. When I started, that number was 100 seconds. When I left, it was seven seconds. Today, it’s two per second. Now, that’s a metric everyone can relate to. They can’t relate to $2.61 a share. Shareholder value is an outcome. If we create great value for our customers, we will increase market share, we will enter new markets, and we will expand our business and business models. But workers on Medtronic’s heart-valve line want to ensure every product is perfect because they know human life is at stake.^[16]

Bill George is revered in the American Midwest for taking “a homegrown Minnesota company, Medtronic, and shepherd[ing] its rise through a remarkable decade of growth.”^[17] In his own books, Bill humbly but assertively speaks of strategic mergers in the 1990s he spearheaded that provided not only for global expansion of the company, but also a corresponding boom of innovation in medical devices, services and therapies that served to benefit more than 1.5 million patients per year suffering from cardiac disease and other serious illness.^[18]

Bill and the Academy

Growing up on a university campus as the son and grandson of professors, I used to marvel at how many professors in the business school had no business teaching business because they had never operated any businesses themselves. Bill George is the very antithesis of that aberration, having become a professor at Harvard Business School in 2004, after three solid decades of executive leadership actually doing business. During 2002-03, Mr. George was Professor of Leadership and Governance at IMD International and Ecole Polytechnique in Lausanne, Switzerland, and Executive-in-Residence at Yale School of Management.^[19]  William W. George, “an American businessman and academic” as he’s largely described in a nutshell now, was a Professor of Management Practice, and a Henry B. Arthur Fellow of Ethics at Harvard Business School^[20] until 2016. He has since been a Senior Fellow and now Executive Fellow at Harvard.
Bill believes, “We need to develop moral leaders who are authentic, compassionate, and driven by a sense of purpose.” He continues, “I have been critical of some business schools for training too many managers and not enough leaders and not talking about the values that matter. Do you have the courage to do the right thing?”^[21] There is a difference between management and leadership, Mr. George seems desirous of reminding us. In the famous words of the father and founder of modern Management, Peter Drucker, “Management is doing things right; leadership is doing the right things.” Bill George is prophetic in the academy.

Literary Leadership

Behold Bill’s bibliography: Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value (2003), True North: Discover Your Authentic Leadership (2007), True North Groups: A Powerful Path to Personal and Leadership Development (2008), Finding Your True North: A Personal Guide (2008), and 7 Lessons for Leading in Crisis (2009). In August 2015, George published the work that has been most defining of my own leadership in this decade, Discover Your True North, along with its companion workbook, The Discover Your True North Fieldbook:  A Personal Guide to Becoming an Authentic Leader. ^[22]His latest, seven years later, is a variant of the last, tailored to emerging leaders, True North: Leading Authentically in Today’s Workplace, Emerging Leader Edition published by John Wiley & Sons (August 2022). Later that same fall, in November, Bill George came out with True North Fieldbook, Emerging Leader Edition: The Emerging Leader’s Guide to Leading Authentically in Today’s Workplace.^[23]

Family Man

Bill George is big on family, as seen from his various social media posts as he does life with his spouse, and wider family, and has espoused in his book True North (2015), especially the chapter on “the integrated life.” He has been married to Penny Pilgram George, a psychologist-philanthropist, for half-a-century and they have two adult sons, Jeff and Jonathan. Together with their own wives, Renee Will and Jeannette Lager, the four children and their power parents constitute the board at the George Family Foundation, which we shall touch on in a subsequent next section. Today, the couple, who met in the nation’s capital while both were working for the Pentagon, have been married for 54 years and are exemplary champions of philanthropy.

 

SIGNIFICANCE

Awards, Honours and Impact Platforms

Bill has received a truckload of awards and recognitions. These include  “Alumni Achievement Award” (Harvard Business School, 1997), “Executive of the Year” by the American Academy of Management in 2001, “Director of the Year” (National Association of Corporate Directors, 2001-02), “Legend in Leadership” by Yale University in  2002, “Lifetime Achievement Award” (Minnesota High Tech Association, 2003),  and “25 Most Influential Business People of the Last 25 Years” (PBS Nightly Business News, 2004).^[24]

Bill George was elected to the National Academy of Engineering in 2012 for applying engineering principles to manufacturing to advance health care. In April 2014, the Franklin Institute awarded him the Bower Award for Business Leadership. Bill received the Larry Foster Award for Integrity in Public Communication at the second annual Arthur W. Page Center Awards (2018) in New York City.^[25] Mr. George is a CNBC contributor and has made frequent appearances on television and radio. He has a string of honorary PhDs from Georgia Tech, Mayo Medical School, University of St. Thomas, Augsburg College and Bryant University.^[26]

Leadership in Governance

Giving back to society, for Bill, isn’t an afterthought or a post-retirement thing. Even “in the midst of his meteoric Medtronic years and continuing today, Bill George has maintained a focus on community service and philanthropy.”^[27] He has served on dozens of corporate, health care, and nonprofit boards in the state and nation, among them Minnesota Business Partnership, the Carnegie Endowment for International Peace, the Global Center for Leadership and Business Ethics, and the National Association of Corporate Directors. Mr. George has served as a director on the boards of Goldman Sachs, The Mayo Clinic, ExxonMobil, Novartis, Target Corporation and

Minnesota’s Destination Medical Center Corporation.  He is currently a trustee of World Economic Forum USA, and has served as board chair for Allina Health System, Abbott-Northwestern Hospital, United Way of the Greater Twin Cities, and Advamed.^[28]   He more recently joined the Advisory Council of CFK Africa.^[29]

Family Foundation

In 1994 Bill and Penny founded the George Family Foundation whose mission is to “foster wholeness in mind, body, spirit, and community by developing authentic leaders and supporting transformative programs serving the common good.”^[30] Their guiding philosophy is “We believe in sharing the blessings we have received and in celebrating the spiritual reciprocity that exists between donors and receivers working collaboratively to make the world a better place.”^[31] They fund causes pertaining to whole-person health and well-being (integrative medicine), education, authentic leadership development, social justice in community, spirituality and inner life, environment, and youth/nextgen development. For their inspiration, George cites a line from Winston Churchill: “We make a living by what we earn, we make a life by what we give.”^[32]

Gaining Authentic Traction

In academic literature, “authentic leadership” has found its own niche among other significant approaches and theories of leadership like servant leadership, transformational leadership, adaptive leadership, among others. And it is all traced back to George’s groundbreaking book in 2003 and his follow-up one with Peter Sims in 2007. As leadership guru Peter Northouse so succinctly states the case for this authentic leadership genre,

“In recent times, upheavals in society have energized a tremendous demand for authentic leadership.
The destruction on 9/11, corporate scandals at companies like WorldCom and Enron, “fake news,” and fears of foreign influence in presidential elections have all created anxiety and uncertainty. People feel apprehensive and insecure about what is going on around them, and as a result, they long for bona fide leadership they can trust and for leaders who are honest and good. People’s demands for trustworthy leadership make the study of authentic leadership timely and worthwhile.”^[33]

Even the February 2007 Harvard Business Review would also admit, in consonance with the Northouse notice above, that “The ongoing problems in business leadership over the past five years have underscored the need for a new kind of leader in the twenty-first century: the authentic leader.”^[34] Based on his three decade-long experience as a corporate executive and thorough interviews with an array of 125 successful C-level leaders from different racial, religious, national, and socioeconomic backgrounds to understand how leaders become and remain authentic,^[35] George discovered that authentic leaders know themselves, feel free to lead from their sense of purpose and core values and genuinely desire to serve others. Specifically, authentic leaders demonstrate these five basic characteristics: 1. Passion (Strong sense of purpose), 2. Behavior (strong values about the right thing to do), 3. Connectedness (trusting relationships with others), 4. Consistency (self-discipline and act on their values), and 5. Compassion (sensitive and empathetic to the plight of others).^[36]

This is purported to be “the largest leadership development study ever undertaken.”^[37] But Bill outdid himself when for the 2015 work, he and his team interviewed 220 leaders (nearly double) in business and nonprofits, and learned that people’s life stories—their crucibles—help them understand who they are. “People have to know who they are before they can make a difference in their professions,” George tells McKinsey in a podcast interview. ^[38]

Annually, Merriam-Webster determines the word of the year. We might as well say 2023 was Bill’s year for the word of the year 2023 was “authentic.” In an article that prescribed six reasons why it pays to be authentic, Inc. magazine first reminded all and sundry that “authentic” is “an overused buzzword that has lost its meaning, sure, but considering the current era of artificial intelligence and misinformation, where the distinction between what’s real and what’s fake has become increasingly ambiguous, it’s not a bad choice.”^[39]

The Authentic Leadership movement has included raising emerging leaders with that ethos. In the fall of 2022, George co-authored and published a new book, “True North: Leading Authentically in Today’s Workplace, Emerging Leader Edition” with Zach Clayton, a younger leader. The book, among others, identifies five different archetypes of bosses that you never want to become or work for, because they’ve lost their “true north” in some way.^[40]

In Others’ Words

From presidents of countries to presidents of companies, everyone has high praise for Bill’s life and leadership. Former US president Jimmy Carter once said of him, “Bill George reminds us that compassion and understanding are as important qualities for business leaders as dedication and resolve.”^[41] According to Kate Rubin of the Minnesota High Tech Association also, Mr. Bill George is “laser-beam focused. He exemplifies the leadership philosophy he teaches: to be guided by an inner compass, to know your strengths, to make it your business to be of service.”^[42]

While it is quite American to blow one’s own horn, what is exceptional is for Europeans to chip in in genuine praise, especially a Swiss: “Bill George may be as close as American executive ranks have come to producing a moral philosopher.” Those powerful words came from Rolf Dobelli, founder and curator of Zurich minds, a community of Switzerland’s distinguished thinkers, scientists, artists and entrepreneurs.^[43]

 

At PELÉ

During an interaction on LinkedIn a couple of years ago, Bill’s encouragement to me was: “Thank you Yaw, keep being the authentic leader that you are.” That went a long way to encourage our young firm and authentic leadership brand at Perbi Executive Leadership Education (PELÉ), where we pursue authentic and customised relationships and resources for C-level executives to grow personally, succeed professionally, and become significant societally. Whether in America or across the Atlantic in Africa, together with others of the Authentic Leadership tribe of Bill George, we hope to hone current C-level leadership as well as incubate a host of emerging C-suite executives.

 

CONCLUSION

Born, bred and blossoming in the American Midwest, this Midwest thoroughbred with two first names, or is it two last names rather?, also lives in the Twin cities of Minneapolis-St. Paul. William George has shone his light far beyond continental America through to Europe to the ends of the earth, literally. In fact, he is a strong proponent of Global Intelligence Quotient (GQ), in addition to the IQ one is born with and all the EQ one can get. That disposition alone puts him way past the average American who seems to think that America is at the centre of the universe.

Bill has walked the talk in corporate America and triumphed; now he’s talking the walk on the platform of the academy, especially championing Authentic Leadership with vision, understanding, courage, and adaptability (or VUCA 2.0) even in a volatile, ambiguous, complex and uncertain (VUCA) world. And with his scholarship, as he teaches the world at Harvard’s global campus and brings the nations thought leadership through his research and writing, even in his twilight years this Midwestern son shines bright and strong. He travels widely for speaking engagements related to his “True North” leadership initiatives. Meet the authentic leader of leaders, William (Bill) George, Executive Fellow at Harvard Business School, Former Chairman and Chief Executive Officer of Medtronic, Bestselling Author and originator-thought leader in Authentic Leadership. Hail the cultivator of leaders and curator of leadership, an authentic leader of leaders par excellence.

^[1] Annika Kim Constantino. “Mark Zuckerberg is ‘continuing to derail’ Facebook, says Harvard expert: ‘He’s really lost his way’.” CNBC. September 12, 2022. Last retrieved March 1, 2024.

I also personally witnessed him do this, and participated, in a real time discussion on his LinkedIn feed.

^[2] Investor’s Business Daily. “Legendary CEO Bill George Now Helps Others Find Their True North”. (2022-11-10) Investor’s Business Daily. Retrieved March 1, 2024.

^[3] Rohan Preston. Power couple Penny and Bill George believe in doing ‘a force of good in the world.’ Star Tribune. November 27, 2023. Last retrieved March 1, 2024.

^[4] Ibid.

^[5] “Official website biography”. Archived from the original on 2017-04-04. Retrieved March 1, 2024.

^[6] Ibid.

^[7] Investor’s Business Daily. “Legendary CEO Bill George Now Helps Others Find Their True North”. (2022-11-10) Investor’s Business Daily. Retrieved March 1, 2024.

^[8] He shares this in his books I’ve read. Also public knowledge on his official website and others like Harvard’s.

^[9] Investor’s Business Daily. “Legendary CEO Bill George Now Helps Others Find Their True North”. (2022-11-10) Investor’s Business Daily. Retrieved March 1, 2024.

^[10] Ibid.

^[11] Ibid.

^[12] Ibid.

^[13] Minnesota Science & Technology Hall of Fame. How has he Transformed the Scene? Minnesota Science & Technology Hall of Fame. (Last retrieved February 29, 2024)

^[14] Charlie Rose biography Archived October 10, 2009, at the Wayback Machine. Retrieved March 1, 2024.

^[15] Jonathan McVerry. Page Center honoring George, Ifill and Onoda at annual awards dinner”. Donald P. Bellisario College of Communications, PennState. January 4, 2018. Last retrieved March 1, 2024.

^[16] Carolyn Dewar. “Leading with authenticity: A Conversation with Bill George. McKinsey & Company. www.mckinsey.com. Last retrieved  March 1, 2024.

^[17] Minnesota Science & Technology Hall of Fame. How has he Transformed the Scene? Minnesota Science & Technology Hall of Fame. (Last retrieved February 29, 2024)

^[18] See his books: Authentic Leadership: Rediscovering the Secrets to Creating Lasting Value (2003), True North: Discover Your Authentic Leadership (2007), Finding Your True North: A Personal Guide (2008) etc.

^[19] “Official website biography”. Archived from the original on 2017-04-04. Retrieved March 1, 2024.

^[20] “Harvard Business School faculty page”. Archived from the original on 2007-12-06. Retrieved March 1, 2024.

^[21] Carolyn Dewar. “Leading with authenticity: A Conversation with Bill George.” McKinsey & Company. www.mckinsey.com. Last retrieved  March 1, 2024.

^[22] “Official website biography”. Archived from the original on 2017-04-04. Retrieved March 1, 2024.

^[23] Wikipedia. Bill George (Businessman). Last retrieved March 1, 2024.

^[24] Minnesota Science & Technology Hall of Fame. How has he Transformed the Scene? Minnesota Science & Technology Hall of Fame. (Last retrieved February 29, 2024)

^[25] Jonathan McVerry. Page Center honoring George, Ifill and Onoda at annual awards dinner”. Donald P. Bellisario College of Communications, PennState. January 4, 2018. Last retrieved March 1, 2024.

^[26] Minnesota Science & Technology Hall of Fame. How has he Transformed the Scene? Minnesota Science & Technology Hall of Fame. Last retrieved February 29, 2024.

^[27] Ibid.

^[28] Ibid.

^[29] Meet Our Team | Staff, Board, and Advisory Council”. CFK Africa. Retrieved March 1, 2024.

^[30] George Family Foundation. Mission & Guiding Philosophy. (last accessed February 29, 2024)

^[31] Ibid.

^[32] Ibid.

^[33] Peter Northouse. 2019. Leadership: Theory and Practice (8th ed.). Thousand Oaks, CA: Sage, 197.

^[34] Bill George, Peter Sims, Andrew N McLean, and Diana Mayer. Discovering Your Authentic Leadership. Harvard Business Review. February 2007. Last retrieved March 1, 2024.

^[35] Ibid.

^[36] Bill George. 2003. Authentic Leadership: Rediscovering the secrets to Creating Lasting Value. John Wiley & Sons.

^[37] Bill George, Peter Sims, Andrew N McLean, and Diana Mayer. Discovering Your Authentic Leadership. Harvard Business Review. February 2007. Last retrieved March 1, 2024.

^[38] Carolyn Dewar. “Leading with authenticity: A Conversation with Bill George. McKinsey & Company. www.mckinsey.com. Last retrieved March 1, 2024.

^[39] Marcel Schwantes. Merriam-Webster’s Word of the Year Is the Best So Far for Improving Your Leadership. Inc. Nov 29, 2023 (last accessed February 29, 2023)

^[40] Anna Kim Constantino. “Harvard expert: The 5 types of bosses you never want to work for—or become.” CNBC. September 9, 2022. Last retrieved March 1, 2024.  

^[41] Jimmy Carter’s commendation of Bill George’s True North book. See Audible.com.

^[42] Minnesota Science & Technology Hall of Fame. How has he Transformed the Scene? Minnesota Science & Technology Hall of Fame. (Last retrieved February 29, 2024)

^[43] Ibid.

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and  entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

BERNARD AVLE – The Relevant Voice of Reason.

INTRODUCTION

Affectionately just called “Bernard,” even two decades ago Bernardino Avle was already an inspiring emerging African leader. Bernard is “a passionate Ghanaian who believes in Africa”^[1] and is desirous “to use multimedia tools and platforms to tell African stories.”^[2] Those who have just come to know him in the last ten or so years as a no-nonsense, no holds barred, say-it-as-it-is, voice of reason on Accra’s Citi 97.3 Mhz frequency amidst the cacophony of patronising personalities and parochial politics can be aptly described as only “latter day saints.” Welcome then, to the man of the hour, the relevant voice of reason.

Way back in 2005, Bernard was one of 15 Inspiring Young People this author penned about and published in his first (and only) volume with that title. At the time, Bernard was “the youngest of all breakfast show presenters in the nation.”^[3] Bizarrely, nearly two decades later, he still is among the youngest and arguably the best. While some of the other 15 ‘inspiring young people’ have not lived up to the promising trajectory displayed in their youth, Bernard, au contraire, has even surpassed expectations. No doubt.

Today, Mr. Bernard Avle is a broadcast journalist on both radio and TV, General Manager at Citi FM and Citi TV of Omni Media, public speaker, event MC and international conference facilitator par excellence. And for most people, it is his ability to speak truth to power, ask hard questions of leaders, analyze trending issues deeply, reason in real time and keep the feet of authorities to the fire that make him stand head and shoulders above the rest. No one, no matter how great, mighty or connected, has Bernard in their back pocket.

 

GROWTH

Christened Bernardino Koku Avle by a certain erstwhile Chief Research Analyst with the Community Health Department of the University of Ghana Medical School and his then postmistress wife, Koku had been born to them on a quiet Wednesday morning, 20^th May, 1981.  Bernard(ino) is the seventh of eight children, some half siblings.^[4]

Legon Thoroughbred

Until his graduate education in the UK (2008-2009) as a Chevening Scholar^[5] at the Warwick Business School, where he obtained his MBA in Marketing, all of Bernard’s education had been in Legon; specifically in or around the University of Ghana (UG). His father’s employment with UG explains how he commenced his basic education at the University Primary & Junior Secondary School (JSS), on the Legon campus of UG. After his JSS graduation, young Master Avle went on to study General Arts, a combination of Elective Mathematics, Economics and Geography, barely a couple of miles down the street from UG, right next door at Presec (Presbyterian Boys’ Secondary). He would then return to the UG campus in June 2001 till June 2004, as a student in the revered (or is it feared?) Departments of Economics.

First Class, A++ Student

Goals are key to any achievement in life.  Bernardino set himself a goal to get a First Class at UG. And he did! On 12^th March 2005, Bernard Avle was one of the few who graduated from UG with a First Class honours B.A. degree in Economics (and a Geography minor).^[6] Remember, it’s ‘dreaded’ Economics we’re talking about here. Bernardino typifies what this author has called an “A++” tertiary education for the last two decades.  The “A+” is for academics, and the extra and/or co-curricular activities comprise the extra plus. Bernard made his A+, a First Class in no less a subject than Economics, and had the extra plus in leadership, broadcasting, politics, spiritual matters etc.  “The chain of awards Legon Hall feted him with in the 2003/4 academic year alone included Student Personality of the Year, Award for Exceptional Contribution to the Hall and Academic Excellence Award.”^[7]

Interestingly, Bernard reveals the secret underpinning this First Class as an intentionally formed goal “specifically to prove to skeptics and even critics who believed that anybody involved in as many extra-curricular activities (as he was) on campus would automatically have mediocre academic grades.  He was bent on demystifying an almost entrenched and calcified myth.”^[8]

“Born to Lead,” Indeed

Bernard Avle, “who seems quiet from a distance, has consistently displayed such a high leadership acumen in several spheres of life: broadcasting, politics, academia and the spiritual.”^[9]  Even two decades ago, this leadership skill was duly recognized with a certificate in Leadership and Liberty by the Institute of Economic Affairs, Ghana.

As a leader-broadcaster with the university FM station on campus, Radio Univers, he even acted as News editor from May to August 2003, a leadership role which involved managing a newsroom crew of over 15 student volunteer journalists, overseeing news search, editing, reporting and casting.  He was also a trainer of nouveau fresher volunteer broadcasters.  In the 2003/4 academic year, Bernard was actually the Student Coordinator for Radio Univers.^[10] These, on hindset, were apt preparatory simulations for his role today as a broadcast journalist cum General Manager at one of Ghana’s most influential radio stations, Citi FM.

Politically, Bernard served as Junior Common Room Secretary of Legon Hall (2002/3) and was a member of the Student Representative Council’s General Assembly the following academic year.^[11]  It is noted in 15 Inspiring Young People Volume 1 how “as an academic leader he was Class Representative for his Economics Class in Level 300, during which same period he was a spiritual leader of the Legon Pentecostals Union (General Secretary) and served on the University of Ghana’s Chaplaincy Board.”^[12] So whichever way you look at it, Bernard was born, it seems, to lead…and in every field of endeavour he finds himself in.

 

SUCCESS

In 2017, Bernard Avle became Ghana;s Journalist of the Year, an award conferred by the Ghana Journalism Association (GJA). This was a well-deserved recognition of Mr. Avle’s commitment to personal excellence in broadcast journalism as well as solid leadership in that space. Since the Law of Consistency is a prerequisite to the Law of Success, it isn’t any wonder that for consistently being on radio since 2001, from the university’s Univers to the city’s Citi, Bernard had done his proverbial 10,000 hours and had become a broadcasting genius.^[13]

Broadcast Bloom to Boom

Bernard joined Radio Univers, the University of Ghana’s FM station, as a freshman and stayed the course throughout his entire four-year sojourn on Legon Campus, while many moved in and out.^[14] “For the entire period in question he hosted Exposition (a Christian talk show), Campus Exclusive (a student magazine programme) and was an ombudsman News Reporter.  From 2003, Bernard also took up the challenge of hosting View Point, a current affairs programme.^[15] Now he’s graduated to host the riveting Point of View on Citi TV too, unveiling a ‘baby face’ he used to hide behind radio. Even for his final year project work he was thinking about broadcasting: A Cost Benefit Analysis of an Expansion of Radio Univers.^[16]

Bernardino is an all-rounder but has laser acuity “on issues on technology, business & economics, good governance and social development, with his distinctive mark of a well-researched approach to any area of discussion, which translates into the piercing and relevant questions that he treats his guests to.”^[17]

One-Eyed Focus

After discovering and falling in love with the media, Bernard has looked nowhere else. He knew he was leaving campus radio to continue a career in radio at Citi FM. There was virtually no hiatus and certainly no doubt. He started out with the Citi FM news crew from July to December, 2004 and got the break to serve his first Citi breakfast on air that December as a 23-year old youth!^[18] The rest, as they say, is history.

“What do you love about broadcasting in general and the breakfast show in particular?” this writer inquired. According to Sir Bernardino, “Broadcasting has placed a privileged onus on me to play a leading part in the ongoing democratic experience, which is being spearheaded by an increasingly robust, probing, and pluralistic media.  Hosting the Citi Breakfast Show has given me the unique opportunity to be part of the mornings of many Ghanaians to ask relevant questions on the behalf of a perceptive audience.”^[19] Within four years of producing and presenting the Citi Breakfast Show, Mr. Avle had grown the audience base by over 500 per cent!^[20]

A typical day for Bernard begins at dawn: 4 am!  By 6 am the Citi Breakfast Show commences and lasts for four hectic hours. Bernard not only has planning and production for the next day to think about, but also managerial and leadership duties as General Manager. Then there’s TV—Point of View—that ends deep at night. Factor in Accra traffic, to and fro, and you can do his sleep math.

Family Fortunes

Bernard even found love, again, on the University of Ghana premises. Bernard met Justine at a YouthPower! Conference organized by The HuD Group at the Great Hall of UG in October 2005. Bernard and Justine grew very fond of each other and tied the knot in 2011. Sadly, Justine, who really manned the domestic front to release Bernard to soar for God and country, kicked the bucket one fateful August evening in 2022.^[21] Their union was blessed with five children, four boys and a girl.^[22]

The Cost of Success

It hasn’t been all rosy. Well, even roses have thorns. Beyond the wicked blow of being a relatively young widower, Bernardino has his critics. We might even say there are those who loathe him to the same extent people love him. When he lost his wife, some of the most egregious comments that surfaced were stupefying. But Bernard isn’t a target just because he stands tall today; even before he would rise, the attacks came in fast and ferociously.

In a section of the 15 Inspiring Young People that was titled ‘Choking on Breakfast,’  Mr. Avle shared how when he set off in the commercial world of radio, “The bad reviews I initially got from industry analysts were almost crushing.  Sometimes their expectations of me were rather high and in my opinion unfair. These were coupled with criticisms that sometimes left me feeling inadequate.”^[23] He admitted, “Hosting a breakfast show requires one to be eclectic in outlook, intense in commitment and consistent in delivery. Developing these traits come at a cost. My spiritual relationship with the Lord suffered initially.  How I got through? He was patient with me.”^[24]

 

SIGNIFICANCE

Awards and honors

The awards Bernard and his Citi Breakfast show have garnered include BBC Africa Radio Awards Interactive/Talk Show of the Year (2007) and two other continental awards, Chartered Institute of Marketing Ghana (CIMG) Radio Programme of the Year for both 2013 and 2015, Ghana Journalists Association Journalist of the Year (2017), Ghana Journalists Association Best Radio Morning Show (2017 and 2018) and the Ghana Journalists Association Best (English) Radio Station (2018).

During his tenure as Operations Manager at Citi/Omni Media (Nov 2009-Nov 2013), Citi Eyewitness News was adjudged CIMG Radio Programme of the year (2011) while Citi FM’s newsroom won the Innovative Newsroom Award at the 16th Telkom Highway Africa Media Awards in South Africa (2012).

Bernardino Koku Avle has been a Fellow of The African Leadership Initiative West Africa (ALI) and the Aspen Global Leadership Network (AGLN) since 2015. Being Ghana’s journalist of the year is probably the one award that most consolidated the young man’s towering presence on the Ghanaian media landscape, cementing the influence of this voice of reason. It is no accident that this 2017 award followed impressive feats moderating the 2016 Presidential Encounter (presidential debate) and the one four years prior which was history-making with the first ever appearance of a sitting Ghanaian president.^[25]

Growing Other Leaders

Mr. Avle is also a member of the governing council of the Global Marketing Network in Ghana. As a founding director of iJourno Africa, he trains and creates opportunities for participants to practise citizen journalism and equip them with tools to cover local issues. Almost as a way of paying back his indebtedness to The HuD Group for facilitating his finding of a virtuous wife, Bernard serves on the Ghana board, inspiring and empowering holistic emerging leadership development in Africa (and  beyond). He likes to tell the youth, who he regularly mentors on various speaking platforms in Ghana, “Think like a man of action. Act like a man of thought.”^[26]

As a man who seeks to multiply himself, Bernard conceptually developed and successfully  implemented a $90,000 project to recruit, train and deploy up to 200 Citizen Journalists to cover Ghana’s 2016 Presidential and Parliamentary elections. Two years prior, he had done similarly with a $80,000 one to train 30 Citizen Journalists from 10 regions in Ghana.^[27] Other innovative social impact projects to raise emerging media leaders have included a UNICEF “Voices of the Future” one.

Gallantry against Galamsey and other Gains

Illegal small scale mining in Ghana has gotten out of hand, making nonsense of both the law and law enforcement in addition to wrecking havoc on Ghana’s water bodies, flora and fauna. In 2017, Bernard Avle together with Citi FM launched a gallant campaign against galamsey^[28] for which the Ghana Chamber of Mines awarded him and his show “for vigorously promoting environmentally responsible mining in Ghana through objective and analytical reportage.”^[29] The citation further read, “Your relentless campaign against the upsurge of illegal mining and its consequent destruction of major water bodies in Ghana is admirable and worth emulating.”

He is also “currently spearheading national campaign against lawlessness on our roads, dubbed “War against Indiscipline.”^[30] Between last year and now, Bernardino has been campaigning to raise money to support the Lower Volta flood victims of the Akosombo dam spillage, not only offering immediate relief and timely health interventions but also building permanent shelters for the displaced.^[31] Bernard serves on the board of the Citi FM Foundation.

 

 

At PELÉ

“Our problems are becoming bigger and our [leaders] are becoming smaller. It’s a tragedy,”^[32] says Mr. Avle. At Perbi Executive Leadership Education (PELÉ), where authentic and customised relationships and resources are offered to C-level executives to grow personally, succeed professionally, and become significant societally, we have conscripted this relevant voice of reason as a consultant in media and general leadership development at PELÉ. Together we hope to hone current C-level leadership as well as incubate a host of emerging C-suite executives.

 

CONCLUSION

Bernardino Koku Avle was born to broadcast; he landed in 1981 to lead. From being a First Class graduate to serving first class food for thought as breakfast on air, consistency has been Mr. Avle’s forte right into his forties. Come next year, Deo volente, Bernard would have been running the same Citi Breakfast Show for twenty years, two decades! Apart from the Law of Consistency at work in his story, is also the Law of Process. Bernard did not just appear on the national scene in a day; he had been preparing himself daily for years on campus. From campus radio to city radio, and now Citi TV as well, Bernard has succeeded at both working in and on media, a feat few broadcast journalists are able to achieve. For many prominent figures on air, an elevation to managerial or leadership roles has meant, unfortunately, being promoted to fail. Even one of his nation and generation’s finest, Bernard Avle, gets his (un)fair share of criticism and takes it in his stride. Ghana’s presidential debate moderator and national award-winning journalist, together with his cutting-edge Citi/Omni media tribe, are reshaping the African narrative, in word and by deed. A relevant voice of reason indeed.

^[1] CitiTVonline. Bernard Avle. Retrieved February 16, 2024.

^[2] Bernadino Koku Avle. Curriculum Vitae shared with the author on January 25, 2024.

^[3] Yaw Perbi. 2005. 15 Inspiring Young People. Volume 1. First Edition. Accra. Ghana: NEOpublishing, pg. 55.

^[4] Ibid, pg. 55.

^[5] “Launch of Chevening Alumni Ghana Association – News articles – GOV.UK”. Government of United Kingdom. Retrieved February 7, 2024.

^[6] Yaw Perbi. 2005. 15 Inspiring Young People. Volume 1. First Edition. Accra. Ghana: NEOpublishing, pg. 57.

^[7] Ibid.

^[8] Ibd.

^[9] Ibid, 56.

^[10] Ibid.

^[11] Ibid.

^[12] Ibid.

^[13] A notion from Malcolm Gladwell’s Outliers that 10,000 hours of practice is what it takes to become a genius in a field

^[14] Ibid, 57.

^[15] Ibid.

^[16] Ibid.

^[17] “20 under 40: Bernardino Koku Avle – Business World Ghana”. Business World Ghana. 9 March 2015. Last retrieved February 9, 2024.

^[18] Yaw Perbi. 2005. 15 Inspiring Young People. Volume 1. First Edition. Accra. Ghana: NEOpublishing, pg. 58.

^[19] Ibid.

^[20] Bernadino Koku Avle. Curriculum Vitae shared with the author on January 25, 2024.

^[21] “Bernard Avle Loses Wife Justine Avle | AmeyawDebrah.com”. 2022-08-04. Retrieved Feb 16, 2024.

^[22] MyNewsGH (2022-08-04). “BREAKING News: Citi FM’s Bernard Avle loses wife Justine Avle”. MyNewsGh. Retrieved February 16, 2024.

^[23] Yaw Perbi. 2005. 15 Inspiring Young People. Volume 1. First Edition. Accra. Ghana: NEOpublishing, pg. 60.

^[24] Ibid.

^[25] Bernadino Koku Avle. Curriculum Vitae shared with the author on January 25, 2024.

^[26] Yaw Perbi. 2005. 15 Inspiring Young People. Volume 1. First Edition. Accra. Ghana: NEOpublishing, pg. 60.

^[27] Bernadino Koku Avle. Curriculum Vitae shared with the author on January 25, 2024.

^[28] “Citi FM launches #StopGalamseyNow campaign”. Citi 97.3 FM – Relevant Radio. Always. 2017-04-03. Retrieved February 16, 2024.

^[29] Allotey, Godwin Akweiteh (2016-11-26). “Citi Breakfast Show honoured at Ghana Mining Awards”. Ghana News. Retrieved February 16, 2024.

^[30] Bernadino Koku Avle. Curriculum Vitae shared with the author on January 25, 2024.

^[31] Abigail Arthur. #Relief4LowerVolta: Citi FM/Citi TV supports flood victims, organizes health screening in affected areas. www.citinewsroom.com. Last retrieved February 17, 2024.

^[32] Modern Ghana. Modern Ghana vignette of quotes.  www.modernghana.com. Last retrieved February 16, 2024.

 

 

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and  entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

STRIVE MASIYIWA – Strife. Success. Significance.

The stirring story of an affluent, all-round African who began the burgeoning of Black British billionaires. From a southern African refugee status to a global tech giant stature, Strive Masiyiwa’s life story is loaded with life lessons.

 

INTRODUCTION

Strive Masiyiwa is a household name in the world of Information Communication Technology (ICT) on every continent of the world. Zimbabwe-born and London-based, the nearly-63-year-old African billionaire businessman and philanthropist worth 1.9 billion USD (2024)^[1], a little ahead of Apple’s Tim Cook in the same industry,^[2] has caught our eye at PELÉ for several reasons. Our interest has been in how well he straddles the worlds of leadership and entrepreneurship, politics and philanthropy, family and faith. Strive is the Founder and Executive Chairman of Econet Group, the international technology conglomerate comprising Econet Wireless Global and Cassava Technologies.

 

GROWTH

Early Years

Born to entrepreneurial parents on January 29, 1961 in then Rhodesia, later to become Zimbabwe post-independence, Strive Masiyiwa’s family left the country after the government of Prime Minister Ian Smith‘s Unilateral Declaration of Independence from the United Kingdom.^[3] Their refugee family settled in a copper mines area in Zambia where Strive would attend primary school. By the age of 12, his parents could afford to invest in European education and sent him off to a private school in Edinburgh, Scotland as an international student.

Politics

In the wake of finishing high school in Scotland, in 1978, Master Masiyiwa returned to Africa to join the freedom fighters. However, “One of the senior officers told me,” he recalls, “’Look, we’re about to win anyway, and what we really need is people like you to help rebuild the country.'”^[4] With that he returned to Britain to study engineering, and would later lead “a new African revolution–in telecommunications.”^[5]

Strive would finally graduate from the University of Wales in 1983 with a degree in electrical engineering. After a stint in the computer industry in England he returned to Zimbabwe the next year hoping to aid the post universal franchise elections country recover from the Rhodesian Bush War.^[6]

 

Entrepreneurship

When Masiyiwa returned home to Zimbabwe after a 17-year hiatus, he initially worked briefly as a telecoms engineer for the state-owned telephone company before quitting to start up his own electrical engineering business using his monthly salary savings and a Barclays bank loan.

Later he would grow large in his entrepreneurial expedition and diversify into telecoms, with the emergence of mobile cellular telephony, eventually establishing Econet Wireless after much strife with the Zimbabwean government which initially refused to give him a licence to operate. That was a five-year legal battle (1993-1998) which went all the way to the highest court of the land and reportedly took him to the brink of bankruptcy. Strive’s strife was against a crippling cocktail of corruption and cronyism. In the end, his victory was not for himself alone, for it led to the removal of the state monopoly in telecommunications, and is regarded as one of the key milestones in opening the African telecommunications sector to private capital.^[7]

 

Dual Blessing of Southern and South Africa

In 2000 Masiyiwa left Zimbabwe with his family to go to South Africa for a season. “Part of the reason it would be unwise for him to return is almost certainly linked with a decision he took that same year to make a personal loan to the owners of Zimbabwe’s three independent newspapers, including the Daily News, which was later shut down by Mugabe’s regime.”^[8] While this was his second refuge in his native southern African region—having been once a refugee in Zambia as a young lad—Masiyiwa maintains that the real reason he moved to South Africa was to realise his dream of creating a truly multinational African business.^[9] Hear him: “This is the space we have been trying to fill, to pioneer the development of African companies that have a global outlook. South Africa was the only place where there was an outlook about building businesses that go to other countries.”^[10]

 

SUCCESS

Continental Leadership

Strive Masiyiwa’s company’s first cell phone subscriber was connected to the new network in 1998,^[11] the same year in which he listed Econet Wireless Zimbabwe on the local stock exchange as a gesture of thanks to reward the thousands of ordinary people who supported him during his long legal battles against the Zimbabwean government.^[12]

Today, Econet Wireless Zimbabwe has gone on to become a major business that dominates the Zimbabwean economy. Fifteen years into operation, in 2013, the Zimbabwe Investment Authority (ZIA) awarded Econet Wireless Zimbabwe with a Lifetime Award in the ICT sector, in recognition of the investment the company had made into the country. The said investment included a $1.2 billion injection, certainly responsible for the business outcome of rapidly moving Zimbabwe from low penetration levels of below 15% in 2009 to one of the fastest growing telecoms markets in the world with a penetration rate of almost 100%.^[13]

At the turn of the millennium, sub-Saharan Africa had just one phone line for every 70 people, in contrast to almost one per person in the U.S. and Europe.^[14]  In just six years, between 1996 and 2002, Africa jumped from 2 million to 35 million mobile connections.^[15] Today, the number of smartphone subscriptions in sub-Saharan Africa is over 415 million and is expected to reach 689 million by 2028.^[16] Strive has been part of the leadership that has made the continent leapfrog the ‘landlines’ stage in development, with Africa even leading the world today in cell phone innovations in fintech like mobile money (MPESA in Kenya and MoMo in Ghana). Talk of vision, at the start of Econet when Strive had proposed a joint venture and reached out to the national telecoms company, his former employers, the cataractic bosses were adamant and categorically stated that there was no call for mobile telephones in Zimbabwe.^[17]

 

Global Impact

Econet Wireless International, Econet Global, Mascom Wireless Botswana, Econet Wireless Nigeria (now Airtel Nigeria), Econet Satellite Services, Lesotho Telecom, Econet Wireless Burundi, Rwanda Telecom, Econet Wireless South Africa, Solarway, and Transaction Processing Systems (TPS) are all key Strive Masiyiwa businesses established with partners. Mr. Masiyiwa’s operations and investments run across Africa and the United Kingdom, Europe, US, Latin America, and New Zealand, United Arab Emirates, and China.^[18]

Strive Masiyiwa’s entrepreneurial and leadership success has had its financial payoffs, even on a personal level. For instance, he  owns two adjacent apartments atop the 29-storey Eldorado Tower at 300 Central Park in New York City, bought for US$24.5 million in 2016.^[19] On 7 July 2022, Masiyiwa became the first black billionaire to enter the Sunday Times Rich List with a net worth of £1.6 billion.^[20]

 

As a brand that values integrity, we cannot help but reproduce one of our favourite Masiyiwa quotes on the issue: “Integrity is better capital than money. You can accumulate it just like money, and you can use it just like money, but it goes further, and is enduring.”^[21] A related Masiyiwa quote is: “If we tackle corruption, no child would sleep hungry, there would be no injustice, every child would be in school. The most powerful force against corruption is one person saying “no”.” You may find these, along with eight other powerful quotes of his, in a brief Forbes article.

 

Family

If indeed “true success is when those who know you the best, love you the most” (John Maxwell) then Strive is successful on that count. Strive is married to a queen of philanthropy, Tsitsi, with whom he has six biological children: Elizabeth, Sarah, Vimbai, Moses (the only male), Joanna and Esther.  Their oldest is now thirty-two. The family resides in London, England.

SIGNIFICANCE

At PELÉ, we are convinced that individual success must lead to societal significance. Well, the man once picked by Time magazine as one of its 15 “global influentials” has been mentioned in the same breadth as greats like Nelson Mandela and Kofi Annan, both of the African soil with global impact.

Philanthropy

Strive runs a non-profit organisation, Higherlife foundation, together with his wife, Tsitsi Masiyiwa. The Zimbabwean billionaire couple’s NGO empowers vulnerable children through education and creates opportunities for highly talented young people. They run one of the largest support programmes for feeding and educating orphans on the continent through this family foundation.^[22] As part of the The Giving Pledge, a commitment to philanthropy by the world’s wealthiest individuals, it appears Masiyiwa “spends nearly as much time and money giving back as he does growing Econet Wireless.”^[23]

As a down-to-earth man of the people for the people, Masiyiwa still maintains a public Facebook page through which he primarily mentors budding African entrepreneurs and all who have ears to hear what he has to say about success in life, leadership, integrity, family, faith and entrepreneurship. This page currently has 5.7 million followers.

 

Boards

Masiyiwa’s international appointments and board memberships over the years, both for profit and non-profit, include: Unilever (board member), Netflix (board member), Bill & Melinda Gates Foundation (trustee),^[24]  the National Geographic Society (trustee), Bank of America (Global Advisory Council), UN Commission on Adaptation (former Commissioner), Generation Africa (co-founder), Pathways for Prosperity Commission on Technology and Inclusive Development (co-chair), The Rockefeller Foundation (former board member),^[25] and the US Council on Foreign Relations (former Global Advisory Board 2012-2023).

Mr. Strive Masiyiwa has also served the Asia Society (former board member), Stanford University (Global Advisory Board), the Africa Progress Panel, Alliance for a Green Revolution in Africa (chair, now Chair Emeritus), The Micronutrient Initiative of Canada (former board member), Grow Africa, the African Union‘s Ebola Fund (co-founder), Morehouse College (former Trustee), the African Academy of Sciences (Honorary Fellow) and the Pan African Strategic Institute. A couple of years ago, Strive was involved in helping to organise the Global Africa Business Initiative launched in New York in 2022. He is the only African member of the United States Holocaust Memorial Museum‘s Committee on Conscience. Masiyiwa has also served on a couple of UN Advisory Panels.

 

Faith

Masiyiwa is a practising Christian.^[26] It was during the five-year legal strife with his home government that when his wife invited him to church he would realise that “I did not know Him [Jesus Christ]; I only knew of Him.” That moment changed everything for Strive. He borrowed a second-hand Bible, and read the entire book in two weeks, committing his life (and business) fully to Christ.^[27] “Christianity is a value system that calls on me to be compassionate, it calls on me to help the weak,” he says. “I generate a lot of money for me and my shareholders and people who have been associated with me, but that cannot be an end in itself.”^[28]

Strive is the co-founder of the Capernaum Trust, a Christian charity that sponsors the education of over 28,000 Zimbabwean orphans, and co-founded with Sir Richard Branson the environmental group the Carbon War Room. As noted above Mr. Masiyiwa sits on countless boards, from Grow Africa to organisations leading the charge against evils like HIV/AIDS, Ebola and genocide. He joined forces with Africa’s richest man, Aliko Dangote, to tackle the 2014 Ebola epidemic in West Africa, raising $35 million to stem the tide and bolster the economies of affected countries.^[29]

 

CONCLUSION

Strive Masiyiwa has striven and succeeded, by all standards, be it in entrepreneurship, leadership, politics, philanthropy, family or faith. Britain’s first Black billionaire is a blessed Prince of Africa, for just like the Semitic patriarch who wrestled with a mysterious man until daybreak when he was eventually blessed by the divine, in prophetically naming him ‘Strive’ his Zimbabwean parents must have had a hunch that he too will strive with God and with humans, and win.^[30] He has. Hands down.

^[1] https://www.forbes.com/billionaires/

^[2] https://www.forbes.com/billionaires/

^[3] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[4] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[5] Ibid.

^[6] Arlidge, John. “How Strive Masiyiwa became Britain’s first black billionaire”. Retrieved January 11, 2023.

^[7]  Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[8] Out of Zimbabwe, a telecoms boss means serious business in Africa”. The Guardian. 30 July 2009. Retrieved January 11, 2023.

^[9] Ibid.

^[10] Ibid.

^[11] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[12] https://nehandaradio.com/2014/06/16/story-masiyiwa-story-raised-money-part-3/ (from Strive’s own blog). Retrieved January 11, 2023.

^[13] https://www.techzim.co.zw/2013/11/investment-zimbabwe-earns-econet-wireless-zia-lifetime-award/

^[14] Robinson, Simon (2 December 2002). “Strive Masiyiwa: Founder of Econet Wireless”. Time.

^[15] Ibid.

^[16] Taylor, Petroc (18 July, 2023). Smartphone subscriptions in Sub-Saharan Africa 2011-2028. Statista.

^[17] The Economist. (8 October, 1998). Judgment Day. This article appeared in the Business section of the print edition under the same headline. Last retrieved January 15, 2024.

^[18] Leach, Anna (18 August 2014). “Zimbabwe’s Econet Wireless and the making of Africa’s first cashless society”. The Guardian.

^[19] Ojekunle, Aderemi (1 April 2019). “A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire”. Pulse Nigeria. Retrieved January 15, 2024.

^[20] Watts, Robert. “Strive Masiyiwa: the first black billionaire to make the Rich List. This is his story”. The Times. ISSN 0140-0460. Retrieved January 15, 2024.

^[21] Nsehe, Mfonobong. (Jul 6, 2014). “10 Inspirational Quotes From Zimbabwe’s Richest Man, Strive Masiyiwa.” Forbes. Last retrieved January 16, 2024.

^[22] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[23] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[24] Kulish, Nicholas (26 January 2022). “Three New Faces to Help Steer the Gates Foundation”. The New York Times. Retrieved January 15, 2024.

^[25]  “Rockefeller Foundation Board of Trustees-Strive-Masiyiwa”. Retrieved January 15, 2024.

^[26] https://www.arrowleadership.org/blog/general-leadership/the-faith-of-strive-masiyiwa/ Last retrieved January 15, 2024

^[27] Ibid

^[28] https://www.theguardian.com/technology/2009/jul/30/strive-masiwiya-zimbabwe-telecoms

^[29] Ojekunle, Aderemi. (4 January, 2019). A peek into the life and business empire of Strive Masiyiwa, Zimbabwe’s first billionaire. Pulse Nigeria.

^[30] The Holy Bible. Genesis 32:27-28

50 Inspiring Living Leaders

This 50 Inspiring Living Leaders series highlights current influencers who are succeeding in leadership, integrity, family or entrepreneurship in whatever field and exhibit most, if not all, of our values of PELÉ. We value people, growth, particularity, excellence, success, authenticity and significance. These stories are largely written in terms of growth, success and significance in leadership, integrity, family and entrepreneurship. While we do our best to receive personal references about each leader, most of our research and writing is based on literature review of publicly-available information. As authorities in leadership, we are fully aware that there is no such thing as a perfect leader, and leaders may have their flaws, but we choose to celebrate these inspiring living leaders for their achievements outlined in our series. Having said that, should you happen to have any incontrovertible evidence that any of our featured leaders does not fit our bill of an authentic leader, please write to us at info@perbiexecutive.com. Our vision at PELÉ is a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

It’s the Family, Stupid.

Most people who are abreast enough with current affairs and know that “It’s the family, stupid” is a play on the famous slogan for the 1992 Bill Clinton election campaign (“It’s the economy, stupid”) will not know that today, and every May 15, is the International Day of Families. In my world it has never gained the popularity of, say, International Women’s Day. If it was so-scheduled to leverage Mother’s Day then it’s had the reverse, untoward effect of drowning it instead.

The Day was proclaimed by the United Nations General Assembly exactly three decades ago, in 1993, with resolution A/RES/47/237. According to the U.N., it’s supposed to reflect the importance the international community attaches to families, provide an opportunity to promote awareness of issues relating to families and to increase knowledge of the social, economic and demographic processes affecting families.

At Perbi Executive Leadership Education (PELÉ), we celebrate everything LIFE–Leadership, Integrity, Family, Entrepreneurship–and even currently have an ongoing Flourishing Families Masterclass running for the entire month of May. Whether it’s the more intensive Family Foundations Mastermind or the shorter and lighter Flourishing Families Masterclass, the following six perspectives are offered as a foundation for why family is ultra important (these are extracts from an e-booklet I’ve put together for the mastermind and masterclass):

 

1. CREATOR PERSPECTIVE | God is Family

God is family. Father-Son-Spirit. Note the familiar family terms, father and son. Having created humankind in His image and likeness to reflect on Earth what it is in Heaven, human family is huge deal. At the core of cosmos is a love relationship—Lover, Loved and Love itself. Everything rises and falls on love, everything rises and falls on God, everything rises and falls on family.

Of course, we could go into how God created the first family after declaring “it is not good for man to be alone,” how throughout scripture and history God chooses a person and their family to work through, the many scriptures that seek to protect, preserve and promote family etc. Even when God decided to wrap Himself in human flesh and move into our human neighbourhood in the person of Jesus Christ, he chose to implant himself in a family—Mary and Joseph’s. Everything rises and falls on family.

 

2. Centres of Influence | Every sphere is filled, fuelled and influenced by home

What do all of society’s centres of influence–Arts & Entertainment, Business, Science & Technology, Education, Government, Media, Religion–have in common: human beings! Without family there will be no human beings at all to fill, fuel and influence all these other centres. The only sphere that produces human beings is family. Most schools of thought include family itself as one of the centres of influence in society but I wonder whether family should even be included in the centres at all or just made to underlie all of them.

Family is literally the pivot of centres, symbolizing how everything truly revolves around it. Every centre rises and falls on family.

 

3. CRADLE PERSPECTIVE | Parents Shape World Shakers

Have you ever heard the proverb, “The hand that rocks the cradle rules the world”? That is 1865 wisdom unleashed on the world through the refrain of a William Ross Wallace poem that praises parenthood as the preeminent force for change in the world.  Of course, at the time it was written, nearly two centuries ago, the work of raising children was mainly seen as the role of the mother but we know all too well it takes two to tango. Both father and mother have a role in rocking the cradle.

Parents, and the wider family, shape the people who would shake and move the world, for good or ill. These two PhDs, Barbara Riggs and Cynthia Tweedell, don’t mince words in their Marriage and Family textbook: “The strongest influence in your life will stem from family.” Period. Everything rises and falls on family.

 

4. CELLULAR PERSPECTIVE | Family is the basic unit of humanity

So yes, “it is the hand the rocks the cradle that is the hand that rules the world” but alas! today, everyone wants to change the world; no one wants to start at home. The irony! Not only does everything rise and fall on family because the hand that rocks the cradle rules the world, but also the family is the basic unit of society and humanity just as the cell is the basic unit of biological life or the atom is for all matter.

Yet somehow, we think we can flourish in the corporate world, government and such without adequately addressing the lowest common denominator! If you think one cell gone bonkers is no big deal, think again about cancer. That’s all it is. Individual cells gone bonkers, multiplying unhealthily—and eventually fatally spreading that craziness to other parts of the body (metastasis). Sooner or later a whole monarch or president or parent dies, all because of a cell gone awry. Everything rises and falls on family, that one cell.

 

5. CALCULATION PERSPECTIVE | Hindsight is 20/20

Today’s C-level executive claims, “It’s not the quantity of time but quality that I spend with my family that matters.” This is a fallacy. Family costs what it costs, and it doesn’t go on sale! The question is if we are willing to pay the price.

Even for the richest and most popular of leaders, when they assess their lives, doing a calculation of all they’ve spent their talents and energies, time and finances on, the truth remains that, “There’s no one who on their deathbed has been heard to say, “I wish I had spent more time at work.” 

 

6. COVID-19 PERSPECTIVE | The only place to be/go has been home

When our all-important selves on our all-important endeavours were brought to a screeching halt by the recent Coronavirus pandemic, where did we all head? Home! When literally every economy and society locked down, where did we stay put and be safe: with family! I’ve never seen so many advertisements on primetime television asking people to stay home in my life! Heroes, according to the World Health Organization, stay home! Ha! Who would’ve thought that day would ever come?!

Even high-flying pilots have been grounded, literally, at home. At the time of first writing this down for the initial Family Foundations Mastermind we run during the pandemic, I hadn’t flown in a year—and that was incredible, considering that there were times in the last few years when I did as many as 70 flights in the year!

My VIP airport lounge passes and platinum airline and hotel statuses have been rendered useless. The only thing that mattered most was the people many of us paid the least attention to prior to COVID-19: family.

Crucibles reveal what’s most important. Now that this pandemic is over, we would need insignia to remind us, lest we forget, that everything rises and falls on family.

 

CONCLUSION

These are my compelling six cases for why family is absolutely a big deal, in every nation and generation. I long for the day when marketplace leaders will recognize the prime place of family and ensure their work(place) empowers families rather than diminishes them. “It’s the family, stupid.” Everything rises and falls on family. Happy International Day (Month is better) of Families.

The Ghanaian Dream is Not What You Think

Just before one of my recent trips out of Ghana, I asked the driver who usually takes me to the Accra airport if he would like to go with me for the experience (he’s never been airborne). His response wasn’t what I expected. I admired him for his brutal honesty and was deeply saddened at the same time. He said, “Dr. P, I won’t lie to you. If I go with you, I’m not coming back.” And he is not alone.

As I’ve been interacting with young people in Accra mainly, but in Ghana generally, it seems the Ghanaian dream is: to get out! i.e. to get out of the country to seek greener pastures. The Ghanaian dream is to exit the nation and l find that so sad on many levels. At the same time that excites me. Let me explain.

 

THE BAD, SAD & MAD

l find it sad in the sense that whatever the push factors are, they are potent enough to drive a collectivist society that is really keen on kith and kin, in other words one in which friends and family mean so much, to want to leave spouse and children, or parents, to go and struggle in another land just to keep body and soul together. What would make many of our people expire in the wilderness, literally die in the deserts of the Sahara en route to Libya and such, or be buried alive in the Mediterranean Sea between Africa and Europe in desperate attempts to get a better life?

Shame on the fathers and mothers who are making life impossible for our young people. I can totally understand why five hundred (500) years, or even two hundred (200) years ago, we would be forced to get into ships to sail to the Americas but today if anybody brought that same ship people will voluntarily fill it en mass and say, “Take me to the Americas, take me to the Caribbean, take me to Europe, take me to wherever. l want to work for whoever, for whatever; just to get out of here.”

I remember being in a conference last year at Cape Town, South Africa when someone did an incredible presentation on what Ghanaians and other Sub-Saharans go through in wanting to reach Europe by all means, literally. It was revealing how a revived craze is trying to go around the Senegambia coast to the Canary Islands, an Atlantic maritime route largely considered “the most dangerous sea passage for Africans trying to reach Europe.” Regarding the Sahara route, one of the funny but sad question was: “How many Africans can fit into the bucket of a Toyota Hilux pickup truck?” They say, “One more!” One more!! They keep filling and filling and filling these truck buckets with human beings and carry very little fuel and food supplies so they can travel light and transport more people. Whenever there is a breakdown or some delay, people die like flies. The dream becomes a nightmare. O WHY?

 

THE GOOD

On the other hand, what good can there be in all of this, legitimate and illegitimate attempts at migration alike? Why is there some excitement in my heart? There is titillation because God is a global God and he calls people whenever He wants wherever He wants them to accomplish His eternal purposes. Yes!

One day Paul of Tarsus, the lawyer-turned-preacher, was in Athens, Greece and delivered a ‘TED Talk’ at the Areopagus. Luke the doctor-turned-investigative writer records in parenthesis how “All the Athenians and the foreigners who lived there spent their time doing nothing but talking about and listening to the latest ideas” (Acts 17:21). “Ideas worth spreading,” TED would say. But I digress.

One of the things Paul shared was that God who made us all from one original man, Adam, is the one who determines our boundaries, where we live, and in what period or era in history (Acts 17:26-27). People movements are actually God movements. You see that throughout Scripture, from Genesis to Revelation. A personal attestation to this scriptural reality is how I never wanted to leave the land of my birth, Ghana, to be domiciled in another land, especially outside of Africa. I had no such plans. And I married a woman with a similar mindset. We were doubly resolved. Ironically, my wife, Anyele, was born in Canada and moved to Ghana when she was barely two years old but had no desire to return to the land of her birth. In fact, she had never used that Canadian passport to get back to Canada. Two dozen years later.

One evening in August 2006, God spoke to me so clearly. This was barely three weeks after we were married. I was in a Lausanne Younger Leaders conference near Kuala Lumpur in Malaysia when I heard this in my spirit: ‘It’s my world and l send you where I want you.” Huh! Then in January 2008, the LORD spoke very clearly to us both from Genesis 12. It was just our ‘usual’ morning devotion on an ‘ordinary day’ when these words literally jumped off the pages of scripture: “Leave your country, your people, and your father’s household. And go to a land I will show you.” With no such prior plans of ever leaving Ghana to school or work, in a dramatic fashion our lives were turned upside down. By June I was serving with the United Nations Operation in Cote d’Ivoire (peacekeeping soldier) as a military captain and medical doctor to the U.N. staff and troops mainly, and some local Ivorians. By July, Anyele had been ‘kicked out’ of Ghana too to Montreal, Canada, going to pursue her master’s in economics at McGill University. The first time she was back in two-and-a-half decades.

So that’s the exciting part, that God may be calling people to fulfill His grand purposes in the Arab States, Europe, in another Africa country, the Americas, Australasia… wherever. But l pray that we would be able to help those who are going to go well. And also let our contacts in their destinations receive them well. It behoves on the Church in Ghana, in particular (which accounts for over 70% of the population), to find a way to prepare people well, including blessing them with a healthy diaspora missiology,  so they may go well and thrive. It cannot be overemphasized that merely getting to America, Europe or China, is no guarantee one will be successful. We give money to poor people in Canada. There are homeless beggars who have come to squat on our property in America. And the poor in the West are not of only one colour of skin.

Having said that, surely we can do more, much more, to help whoever longs to, or is called to, stay in the land of their birth and make it in Ghana, Nigeria or anywhere in Africa, to be able to make it well also, and very well for that matter.

 

WHAT’S BEST FOR YOU

Find out what God’s great purpose and plan, position and place (including geographical location) is for your life, for the One who made and redeemed you is a global God. It might not be what you thought. Bottomline: You are only going to prosper where God has purposed and planned you to be planted. Make sure you are planted by God in that place–whether it is in Africa or elsewhere–and in that particular period, where and when you will prosper. Think on these things.

 

Post Script

Here’s a PEP Talk on ‘The Bad & Good about the Ghanaian dream.’

Not Investing in Yourself in Hard Times Doesn’t Make Things Any Better.

Hello! It’s a new year and guess what? It’s a blank cheque and we’ve got to grow to be able to meet our goals. I like to say, you’ve got to grow to goal. In other words, you’ve got to move from who you are today to what you could be in order to score your goals.

My YP Team and I know these are tough economic times and people are scrambling to make ends meet but I can tell you one thing for sure: your refusing to grow or not investing in your personal growth is not going to make things any better. In fact, your guarantee that you are going to come out of this time is actually investing in your personal development and professional growth today.

So, I greatly encourage and highly recommend that you to sign up for this year’s 15 Invaluable Laws of Growth Mastermind. Every year we’ve hosted a cohort, these people have moved, grown! People have changed in their lives. People have literally moved into their own homes, moved countries, moved jobs… Why? Because when you make a move, you grow; and when you grow, you move!

 

 

So, sign up today! Sign up now, right here. Even if for some reason you do not have all the money and you want to make an arrangement, we would be flexible because we know times are hard but we want you to grow. After all, if all of us grow, all of us can succeed together. Put in the investment NOW!

I have done that many times, signing up to grow when things have been hard, and I’ve reaped a harvest in the drought. If you know anything about investing then you are aware that we invest all the time–in good times and not-so-good times, when the market is up and when it is down. I would have never owned properties in Canada and the United States if I hadn’t put in nearly $20,000 in learning. I wouldn’t have been a John C. Maxwell Certified Coach if I didn’t put in some $10,000 about 10 years ago. Within months I had used the knowledge, skills and toolkit to recoup all the money back and more!

Guys, it costs something to get something. So, invest in your personal development and professional development today. Sign up for the Growth Mastermind. It’s not a matter of whether or not it will won’t work,  it does–without fail. Don’t throw your hands up in the air saying, “I don’t have the money. ”  No! Rather ask yourself, “how can I get the investment required because I need this to grow?” Let’s make it work. Yes we can! Yes we will!

Here’s to your growth, success and significance in 2023! Make the move here.

‘I DO’ or ‘NO CLUE’?

 

Happy Saint Valentine’s Day! I think it makes a difference when you prefix the ‘saint’ before ‘Valentine’s Day’ because unfortunately a lot of unholy things happen on Valentine’s day but it’s a day to celebrate a saint who out of love, gave of himself for others. That’s what the essence of love is, it’s not so much what we can get but what we can give.

This is why I love the commonest scripture which numerous people who are not even Christ-followers know that by heart (John 3:16): “ For God so loved the world that He gave…” Love is three things (3As): Love is an affect (emotion), an attitude, and an action. If you would take another look at the most famous passage in all the world about love, 1 Corinthians 13, you would see love showing up mainly as attitude and action. There are a few affects sprinkled here and there but mainly attitude and action. That’s what love is–not just an affect and an attitude but love is action, so love gives.

On this particular Valentine’s day, I want to send a shout out to the love of my life, Naa Anyele Perbi (nee Ampa-Sowa). We’ve been married for over 15 years now and one of the things that has saved and sweetened our marriage is searching for and satisfying each other’s emotional needs, something we learned from marriage mentors of ours in Montreal, Canada. Gerry and Kathy Kraemer do a marriage workshop and illustrate this beautifully. The point is that each of us–depending on where and how we were born and raised, our make-up/wiring, personality, life’s critical incidents etc.–receive love differently. This is not just the general and popular ‘five love languages’, no! This is way beyond that. This is deeper than that. Based on our life stories, we each have unique emotional needs.

The Kraemers love to tell the emotional needs tale this way: On the day we get married you we exchange vows and say, “I do.” Gerry and Kathy half-joking assert that we probably should rather say, “No clue!” instead of “I do!” for indeed, we have no clue what we are getting into, no matter how much in love we are and how much we think we know of ourselves and of the other. They actually project their 1970s wedding picture and ‘photoshop’ in an ‘invisible’ suitcase by each of them, symbolizing the baggage each of us comes into a marriage relationship with!

And this is how they illustrate it: Gerry is blindfolded by his wife, who then holds a cut-out heart, a big heart, right in front of her. Now, Gerry holding a bow and arrow (the plastic kind with a sucker at the end) then tries to hit the target, the heart of his dear Kathy, going boom, boom boom!!!! And guess what? He misses Kathy’s heart every time. Until eventually he allows her to remove the blindfold so he can now see exactly where her heart is and can strike it point blank or from afar, any and every time.

The point is this: there are a lot of books and audiovisuals out there that talk about love and romance in such generic terms such as ladies love flowers and guys like sex. Don’t buy this stuff! There are guys who love flowers and gals who have a bigger desire and capacity for sex than most men you know! There is actual work to do in specifically finding out through conversation and some tools (those who take our YAW PERBI Family Foundations Mastermind actually get to go through this) to know these things. Basically, you can find out from conservations with or without expert help. What makes your spouse feel fully alive? In other words, what gives oxygen to their souls? When you find that out (when your spouse let’s you in on the master key(s)–and by the way you don’t have to understand it!, you don’t even have to like it–just do it! When your spouse says, “I am XYZ and this is how l love to be loved, would you love me this way?” I hope your answer would be yes!

Today being St. Valentine’s Day, a lot of people are going to give gifts that they would have loved to receive; not gifts people would loved to get, necessarily. That’s how humans behave: we tend to give what we would like ourselves or what we think is good. But if we would take the time to hear the heart of whoever we’re trying to love, they would tell us, they would give us a clue what makes them feel loved or what gives oxygen to their souls.

“I am Yaw, this is how I love to be loved… (Errrm… I won’t tell you! Only Anyele knows that!) …Would you love me this way?” Love somebody the way they want to be loved, the way they feel loved this Valentine’s Day; not the way we want to love them. Have a Happy Valentine‘s Day!!! and a great month celebrating love, true and love, lasting love, pure love, for God is love. Whatever you do today, may be it be saintly!

Family Foundations and Success: Will Your Anchor Hold?

 

We live in perilous times.  Don’t you sometimes feel like the world is spinning out of control ? One of the most important things we must cherish and hold on to is family. Every single one of us has a family–no matter how (dys)functional and emotionally or geographically removed.  The family is the fundamental unit of human existence. Nothing good happens on Earth if it is broken or destroyed. A society is only as good as the families that constitute it.

It is not only the concept of family that is important but also the actual living out of what family should be. Humans are described as social creatures. We make friends, live in communities, and connect with strangers based on common elements. Social media has recently emerged as a new way for people to connect with childhood peers, friends of friends, and even strangers. Nothing is more central to social life than the concept of family. Our families represent our earliest and, often, most enduring relationships.

Earlier this year, a Family Foundations Mastermind was held, with a sizeable number of couples (and some individuals) participating. All present could see that there are important things everyone should know, be, and do about the family yet no one had done! How can we expect family to be strong and stable if we ignore the fundamental roles of human existence? As a result, a popular request has been made for it to be repeated, even though we had planned this quarter to run a Financial Whizzdom Mastermind, which many were anticipating. We apologize for any inconvenience, but signing up for the upcoming Family Foundations Mastermind would never be a mistake.

With what is going on around us in this LGBTQI+ era, there is an urgent need to apply ancient wisdom and put current family systems theories to the test. The abiding questions in the 19th century hymn Priscilla Owens come to mind:

“Will your anchor hold in the storms of life, when the clouds unfold their wings of strife?When the strong tides lift, and the cables strain, will your anchor drift, or firm remain?”

We encourage everyone to participate in this mastermind as it will be both enjoyable and educational. We will explore:

 Why a systematic study of family itself is important

 The prime place of family (get ready for paradigm shifts!)

 Ancient family wisdom (we’ll apply these)

 Current family systems theories (we’ll test some)

 Basic tools for emotional connection

 Essential communication tools

 The forgiveness exercise

 Unique emotional needs and how to fulfill them

 Mapping out your family genogram

 Drawing up a family mission statement

 Prioritization: Recognizing the place of work, family, friends, church/community, and other responsibilities that require your attention.

 The idea of the integrated life over the notion of balance

 And much more!

Note that this is not a masterclass but a mastermind. Inasmuch as there will be some core teaching, more central will be the concepts and tools that are put on the table for everyone to contribute their perspectives and experiences and practically learn together things together that no one could have taught us. Dr. Yaw Perbi is a guide by the side in masterminds rather than a sage on the stage, typical of a masterclass.

 

WHAT’S SUCCESS GOT TO DO WITH FAMILY?

Everything. As John C. Maxwell poignantly puts it, success is when the people who know you the best (family) love and respect you the most. Join this journey of growth to discover the real roots of success and significance. Family is essential. Whatever we see in society has a direct correlation with family. The family is the fundamental unit of society and humanity. We can discuss all seven sectors of life or spheres of influence, but only family actually produces human beings. Come learn how to be a better family member and how to be/do family better.

We are excited to have you. Register via this link as soon as possible. First come, first guaranteed.

 

 

3 Secrets to Lasting 15 Years in Marriage

 

First of all, my wife (Anyele) and I  humbly acknowledge that “15 years is nothing” compared to our parents’ (both sets) over 40 years of marriage and the 70 years some awesome couples we’ve come across have done! Wow! That’s incredible!  Yet at the same time “15 years is something” considering that we’ve also come across marriages that were done, finished, caput, in months.  In our short 15 years we’ve seen so many do shorter than five years, let alone 10.  Fifteen?  We’ve tried.  We’ve even been used by God to salvage some marriages but have also heartbreakingly seen others dashed right before our eyes despite our efforts.

Secondly, I’m very wary of ‘3 secrets,’ ‘7 keys,’ ’10 ways,’ ’12 steps’ and what have you.  So why am I sharing ‘3 Secrets to Lasting 15 Years in Marriage’?  Well, Anyele and I just clocked 15 years on August 12, 2021.  For us, the bottomline is God’s grace–and right from the start Prof. Kwaku Osam of Legon Interdenominational Church had told us during our pre-marital counselling sessions that “there is a grace for marriage” and we claimed it–in good measure.  Maybe it’s true after all, but the thing about grace is that it works; and it has to be worked.  Allow me to share three means of that grace for marriage that have made us largely survive (and even thrive in certain specific areas).  No, I wouldn’t saddle you with ’15 lessons I have learned in 15 years of marriage’ so be grateful for just three (Lol!).

When we clocked 10 years the main thrust of our marriage lessons thus far was that marriage is the greatest character-forming school ever–even more than med. school.  I’ve been to both marriage school and medical school so trust me, I know what I’m talking about!  We called it the #1 Marriage Lesson That Nobody Talks About Much.  That blog really seemed to resonate with the 50,000 or so it reached within weeks, thanks to social media, and was reproduced on some prominent news agency websites.  It made me realize I shouldn’t play down on these key lessons, no matter how few and unwow, no matter how seemingly insignificant, no matter how humble they may be. You might scorn them; they might be life-saving for someone else.

Between year 10 and year 15, we have seen many people get married. Sadly we’ve not only seen many separations first-hand, we’ve witnessed more finalized divorces than within our first 10 years–real people, not just statistics.  These three things I’m going to share have been a means of grace for us to do 15 years, especially the last five: Caring Counsellors, Close Cohorts, Cool Tools.

 

CARING COUNSELLORS

The most stupid thing I’ve done in marriage has been to not seek professional counselling till after year 10.  We certainly have never brought any marital issue to any of our parents–it’s a no, no for many reasons that warrant a whole blog.  I’ve come to realize, though, that there are certain issues that can never be well resolved between just the couple without a third wise party who is close enough (caring) yet far enough (outside the cleavage of man and wife) to be able to see clearly and share candidly.  The notion, or even culture, that suggests that seeking professional counselling means one is weak or sick is toxic, it kills.  Even if one were weak and sick, that’s fine too (everyone is at some point in our frail humanity and wretched world).  We have seen people reach out when it was too late to salvage a totally hitherto salvageable situation (in our opinion).

 

Whether it’s through our conversations, their conferences or media (from books to YouTube videos), we really want to thank God for giving us the benefit of having Pete & Geri Scazzero (see picture above), Gerry & Kathy Kraemer, Carsten & Linda Pellman and indeed Shepherd’s Heart Ministry.

Apart from the listening ear, emphatic heart and vulnerable sharing of these caring counsellors, the ‘cool tools’ we’ll be sharing shortly have largely been learnt from them. An underlying paradigm that has buoyed everything else has been the Scazzeros ramming into our heads and hearts to lead in ministry and the marketplace out of the strength of our marriage, not out of the stress/strain of it–or even the death of it.

Of every single one of the divorces I’ve witnessed at close range, the couple did not have clear, regular, serious mentoring relationships.  It’s worse when the man especially submits to no one on earth and is a law onto himself. Ha!

 

CLOSE COHORTS

You think the things you’re going through are unique to you until you are vulnerable to share with a close community of others.  This must be a close community you can be vulnerable in because you are contemporaries (all in a similar stage in life), and are all truthful, honest and committed to the institution of marriage and the principles that make it work.

 

On WhatsApp, Anyele and I have labeled that close cohort, “inner circle.”  We inspire, encourage, teach, tease, correct, rebuke and hold each other accountable. On occasion we meet in person (see picture above).  God bless Nana Yaw & Beth Offei-Awuku, Victor & Esi Obeng, Amos & Evelyn Kevin Annan, and Franklin & Amma Eleblu. Franklin is my best friend, was my best man when we got married and soon after became my brother-in-law too!

 

COOL TOOLS

“Love your wife, Yaw.”

“OK, thank you very much. I would like to.”

“Very good.”

“But how?”

“Just do it! Obey the Bible.”

One thing I like about Westerners is their propensity to develop tools to make life a little easier. The Physics I recall says a tool is something to make work easier, any work, but especially hard work. Marriage is work, hard work. How then do we dare think we can make it without tools? There are many marriages that shouldn’t have ended if only the two involved had some of these cool tools.

This year I decided to run Family Foundations Masterminds and share some of these tools like the Community Temperature Reading, 10/10, Genograming Your Family, Family Vision & Mission Statement, Mapping out Emotional Needs & Action Points etc.  Even in fighting, there is a tool to fight cleanly! The Kraemers, Scazzeros and Pellman’s, together with Shepherd’s Heart Ministries have blessed us with all these tools! People, we’ve got to invest time, attention and finances in our marriages to obtain and utilize such tools.

 

CONCLUSION

On this occasion of our 15th anniversary, it’s really a celebration of Ubuntu–we are because YOU are.  Anyele and Yaw will have no marriage but for the community of caring counsellors and close cohorts with cool tools.  We’ve not made it because we’re super smart, über skilled and have impeccable character.  No.  We feel overwhelmingly thankful for the cool tools and community of counsellors and cohorts–three secrets to lasting 15 years (and more) in marriage.

 

PS. You may find a seven-minute video of the essence of this article here.

7 Reasons Why the Systematic Study of Family Matters

 

It gives me great joy that a number of high-flying professionals have chosen to pay up and show up at this year’s Family Foundations mastermind. The interesting group contains two professors (of marketing and microbiology), a couple of finance people (one of them works at the central bank of Ghana) and connecting online from three countries.

I admire their zeal and humility to jaw-jaw about family matters but something in me also makes me quite sad: Why are some of the most important things in life, like family and finances, not adequately taught in school, if at all?! Mind you, this current Family Foundations mastermind cohort has three people with doctorates, two PhDs and an MD!

The major thrust of this mastermind is to cause a paradigm shift on the prime place of family for us personally, for society in general and even for posterity (in other words WHY family matters) but even before delving into that everyone is being exposed to WHY a systematic study of family itself is necessary in the first place.  Here are seven reasons why:

 

1. To understand SELF better.

“A systematic study of family will enable you to untangle your emotions from your understanding of family. An objective look at the varieties of families will better equip you to understand your own family relationships. This will allow you to bypass your preconceived ideas about marriage and family, come to a better understanding of yourself and your role within your family, and make more informed choices regarding future relationships.” (Riggs & Tweedell, pg. 2)

 

2. To understand OTHERS better.

“Taking a systematic view of marriage and family life will enable you to better comprehend the world in which you and your family operate.” (Riggs & Tweedell, pg. 3)

 

3. A way to uncover and derail MISCONCEPTIONS and MISPERCEPTIONS.  

“People enter marriage and family relationships with a wealth of misconceptions and misperceptions… some common myths about mate selection, marriage, and parenting. With an objective understanding of marriage and family life, you should be better equipped to prevent or derail disillusionment in your future relationships.” (Riggs & Twedell, p.3)

 

4. To positively IMPACT your world.

We are “called to make a difference in the world. What better place to make a difference than within your own family? Most people are not called to a foreign country to perform mission work; they can find mission work right in their own communities. By understanding the varieties of ways of “doing” family, students can help those around them actualize the best marriage and family relationships possible.” (Riggs & Tweedell, p.3)

 

5. We need to get down to the core of all our beliefs, values and behaviour: WORLDVIEW.

 

6. Some of the most important things in life, marriage and family, are not adequately TAUGHT IN SCHOOL, if at all!

We’ve got to find these through an attitude of lifelong learning and a pursuit of informal and semi-formal growth opportunities like masterclasses and masterminds.

7. There are ancient THEOLOGIES, modern THEORIES, and practical TOOLS that make family work.

 

CONCLUSION

In the end, nothing works until you work it! And we have no right to say something doesn’t work unless and until we have worked it the prescribed way. I agree with Mark Twain that schooling and education are not the same. No matter how much schooling you’ve done, perhaps it’s time to get yourself an education on why family matters and how to make it work.

 

Reference

Riggs, Barbara A. And Cynthia Benn Tweedell. 2010. Marriage and Family: A Christian Perspective, 2nd Edition. Marion, Indiana: Triangle Publishing.