Personal and Corporate DNA: Vision, Mission and Values

Your vision, mission and values constitute your DNA, personal and corporate. Here’s why and how.

 

Whether one-on-one executive coaching or one-on-few, an exercise that energizes me most is getting into personal/corporate vision, mission and values. Once, I was invited to be a keynote speaker at an organization whose founder and CEO I greatly admire and respect. After the plane ride and having rested up, I got to their premises and looked round their impressive corporate building (no mortgage; all already paid for). I couldn’t help noticing the huge murals that spelt out the organization’s vision and mission. They were literally bill boards all over the walls trying to spell out why they existed and what they sort to accomplish.

Then I began to be concerned as what had been stated as their vision looked like what should be the mission and the mission was… well, let’s just say I was concerned. How was I to bring this up to the ‘big man’ without offending him too much, especially knowing how vital vision, mission and values are in giving life and forming persons and organizations? Without a deep and urgent intervention regarding the writings on the wall, I was afraid the writing was on the wall.

 

SOME CORPORATE SCIENCE

Permit the doctor in me to explain some fundamentals about DNA. DNA is the material that carries all the information about how a living thing will look and function. Each piece of information is carried on a different section of the DNA. These sections are called genes. DNA is short for deoxyribonucleic acid. It is in every cell of every living thing, even your fingernails! DNA is tiny but consequential; scientists need to use very powerful microscopes to see them. DNA has a complex structure but basically looks like a ladder that is twisted into a spiral. Each piece of DNA has two long strands (like the sides of a ladder). The two strands are joined together by chemical bases that form the rungs of the ladder.

Person and organizations are living things also. Vision, mission and values are the stuff that carry all the information about how they will look and function, survive and thrive. Vision and mission are akin to the two helical strands of DNA and values are the pieces that hold both sides together like the rungs of a ladder. This is the biochemistry of corporations.

Do you know that what determines how you look (eg. colour and texture of your hair, colour of your eyes and skin), how your lungs work, your blood type etc. are all determined by DNA? There are about 3 billion pairs of the chemical bases on the strands that connect with the other strand. The order in which the bases are arranged is very important. It forms a code that tells cells to make certain kinds of proteins. The differences in these proteins is what makes different living things—such as a plant, a panther, and two different people—different. You and I are different as persons, so are Unilever and Microsoft, or F.C. Barcelona and Manchester United, based on DNAs. Arsenal’s DNA codes for redness and Chelsea’s for blueness.

When DNA works correctly, it helps keep the body functioning properly. DNA helps cells to make proteins, which the cells need to live. DNA also allows living things to reproduce. The genes in DNA pass along physical traits from parents to children. Sometimes there are mistakes in DNA. These mistakes are called mutations. They can cause diseases and other problems.

 

INTERVENTION

Here are two disturbing observations I’ve made regarding vision, mission and values. One is the peer pressure of having them because just because  ‘everyone else does’ and it’s in vogue. This pressure to look good because you have a mission statement on your office wall has gone even to the extent that people even look at those of companies or persons they admire and just blindly copy them as their own! Imagine my body copying your body’s DNA! The other disturbing observation is that people have no idea which is which (particularly vision and mission) and have them all over the place! If you need personal or corporate coaching to get this right, please do! This is vital. Vision, mission and values are really the life-giving, life-forming and life-replicating essence of persons and organizations.

 

VISION & MISSION

Vision is literally what we want to SEE. It is about Being. Think of it as a noun. Mission is what we want to DO to see what we want to see. It is about Doing. Think of it as a verb.

So for example, my vision for this executive education company YAW PERBI is to see a flourishing global ecosystem of authentic leaders characterized by healthy growth, holistic success and lasting significance. Consequently, our mission is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.

Another family company that is into library services for children is known as Perbi Cubs. That company has a different DNA from YAW PERBI, though both entities bear the name Perbi and have some things in common. The DNA of Perbi Cubs is different because its vision, mission and values are different. The vision of Perbi Cubs is to see EVERY African family successful as a product of an enlightening culture of leisure reading. And what are they doing to see what they want to see a.k.a mission? To deliver an evidence-based, literacy-promoting endeavour to an engaged community of families hungry to know more so they can be more, do better and succeed. 

Yet another family business, Trenor Coats & Gowns Ltd., has had a vision since its founding in 2009 to be a leader in the textiles care industry in West Africa. The mission is to provide customers with world-class textile care services driven by state-of-the-art facilities, trained and dedicated employees, and superior customer services.

By now you’ve had enough to chew on regarding the double DNA helix of vision and mission. I’ll save the rungs of the DNA, values, for a later blog.

 

AT THE END OF THE DAY

Individuals and organizations ought to make the time to clearly hone out their clear vision, passionate mission and compelling values. This is a fundamental function of leadership. The help of a coach or consultant is highly recommended. It must be done right. I strongly advise individuals to make sure that their personal DNA aligns with the corporate DNA of whatever organization they work for/with (or seek to work for/with). DNA is life. No DNA, no life; bad DNA, bad life–be it personal or corporate. Choose life!

GET COACHED | What’s that?

There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Some have even more than one. How about you?

 

It was just a one-hour call with a coach. Let’s call him Joe. It changed the trajectory of my life. It wasn’t at a corner office in downtown Montreal or in one of the new plush buildings decorating the Accra skyline. It was at home, just at home; over Zoom. But utilizing the major tool coaches employ–questions, questions and more questions–the lightbulb suddenly came on and within 24 hours I had the oomph to re-start passive income generating projects I had kept procrastinating for a decade!  How much that call with Joe cost me in dollars cannot be compared with the kind of lifetime value I gained and lifelong income stream I am cued to earn. I love the CLARITY coaches help bring to our thinking.

 

SO WHAT IS COACHING?

One of the most (ab)used words in our time is ‘mentor’ or ‘mentoring’ (or ‘mentorship’). I’ve heard and read people actually say coaching and mentoring are two different things. But no, mentoring is a term for the broader framework of empowering relationships every successful person needs (see diagram above) and coaching is a form of mentoring.

According to one of my leadership professors (during my Master of Arts in Global Leadership), mentoring is  “a relational process in which a mentor, who knows or has experienced something, transfers that something (resources of wisdom, information, experience, confidence, insight, relationships, status etc.) to a mentoree, at an appropriate time and manner, so that it facilitates development or empowerment” (Clinton & Stanley 1992, 40). Mentoring is relationship, relationship, relationship. A relational experience, relational process, relational exchange.

Coaching, therefore (I repeat), is a form of mentoring, as is each of the other eight types of mentoring shown in the Clinton Continuum diagram above.

 

WHAT MAKES COACHING DIFFERENT?

First of all, you will notice that coaching is classified among the first third of relationships under ‘INTENSIVE’, unlike counselor, teacher and sponsor (grouped in the middle third) which are OCCASIONAL experiences. For example, as a coach, I recommend at least twice a month meetings with my coachees; sometimes even weekly (depending on their situation, needs and goals) for a minimum of six months. The ideal is a contact every 10 days especially so that no balls are dropped inadvertently.

While the scope of this write-up is not to describe every one of the nine mentoring relationships but to highlight coaching in particular, let me briefly say that a discipler is someone who enables another in the basics of following a religion (especially Christianity), a spiritual guide provides accountability, direction and insight for questions and decisions affecting spirituality and maturity. A coach provides motivation, clarity, challenge, accountability, skills and application needed to meet a goal. Clinton would argue that “the coach’s central thrust is to provide motivation and impart skills and application to meet a task or challenge” (73). Coaching, he would say, “is a process of imparting encouragement and skills to succeed in a task through a relationship” (76).

 

THE NITTY-GRITTIES 

Coaching is an on-going conversation where I (as your coach) provide encouragement, guidance and honest feedback, as YOU pursue YOUR personal and professional goals.  I fully expect you to grow yourself and your family/business/organization and succeed in life, by attaining your goals!

There is no significant high performer I know who doesn’t have a coach, from entertainment and sports to business. Without a coach, it is hard for anyone to experience high performance on their own, let alone to achieve what has come to be known as meta performance. In today’s competitive environment, some of the most successful business leaders have experienced tremendous benefits from coaching.  Results have included increased revenue and productivity, career advancement, higher employee retention, and the development of more effective business strategies.  YOU will define the agenda.  YOUR results will vary depending on how long we work together and what actions YOU take.

As a John C. Maxwell trained and certified coach, my clients are expected to, and have experienced, measurable return on investment, increased productivity, and up to 200% revenue growth.

 

IT WORKS! LET ME HELP YOU. 

If I didn’t believe this stuff, I wouldn’t be promoting it. The proof of our belief in anything is our investment of time and money in it. I personally have my own coach who I pay hundred of dollars to for three sessions monthly. At YAW PERBI, our value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond). Try me. Try us.

We are human, thus limited, and cannot help everybody. Currently I personally have only 10 places each year for authentic, high quality and deep relationship one-on-one coaching so I have had to make the hard decision to focus mainly on C-level executives. The wisdom in that is, as my mentor John Maxwell says about what he calls “the Law of the Lid,” when they get better (raise their lids), everyone else else under them gets better. Knowing how key coaching is, however, no one will ever be turned away. I would be more than happy to refer you to others within my very rich coaching network. Everyone deserves a competent and caring coach.

Apart from one-on-ones, there are times I do one-on-few coaching for a group of executives. My favourite is helping executives work through company DNA (vision, mission & values)! I share about that in a later blog here.

If you’re ready to grow, succeed and be significant, take my hand and let me help you. Let me be your coach.

 

Bibliography

Clinton, J. Robert and Paul D Stanley. 1992. Connecting: the mentoring relationships you need to succeed in life. Colorado Springs: NavPress.

 

I’m Serving Up: Here’s How.

 

Like leadership, there are umpteen definitions of culture. My favourite is the simplest. Culture, whether ethnic or corporate, is simply the way things are done here. How things are seen to be done at YAW PERBI is determined, like Apple or Android, by our unseen Operating System (OS). That OS or worldview feeds our beliefs, informs our values, which in turn determine our behaviour.

As we carry out our vision and mission, here are our 7 YP values and what they mean:

 

1. People. We value people: People come first; not stuff. People are the only creation that bear the imago Dei (image of God). That should mean something; everything.

a. We are aware that without people we are nothing.

b. We value relationships and foster community.

c. We grow people, clarifying their identity, giving them purpose, unearthing gifts, nourishing persons to flourish.

d. We pride in, promote and protect family.

e. We offer high care to our clientele, with a great deal of empathy.

f. Our exceptional client experience leaves them feeling wonderfully valued.

 

2. Growth. We value growth: We grow or die. There’s no middle way.

a. We invest in ourselves and invest in others’ growth; continually.

b. We are sworn to lifelong learning in a diverse community till we die.

c. We strive to be knowledgeable and enlightened in order to succeed.

d. We expect pain to be associated with grown and have made peace with the fact.

 

3. Particularity. We value particularity: One size doesn’t fit all. Each client is different and has a unique life story and makeup. 

a. We see and treat each person reverently, as wonderfully made.

b. We invest in getting to know our clients’ life stories, identity, purpose, and SHAPE.

c. We honour the above (a & b) by customizing our offerings.

d. We provide tools to discover and affirm uniqueness of each client and match them to the appropriate relationships and resources.

e. We pride in and promote the prestige of the executive class.

 

4. Excellence. We value excellence: We go above and beyond. 

a. We exceed expectations as a habit.

b. We work hard and play hard.

c. We take our word and commitments seriously.

d. We do not compromise on quality–it is a virtue.

e. We do anything that is worth doing, well.

 

5. Success. We value success: We are passionate about all-round prosperity. 

a. We are committed to the progressive realization of worthy goals and ideals; our clients’ goals are ours.

b. We inspire and motivate ourselves and our clientele to see and seize their dreams.

c. We long for holistic success.

d. We are victory connoisseurs.

 

6. Authenticity. We value authenticity: No fake folks or fake news, no fake products or services. 

a. We lead, coach, author, speak and train with integrity.

b. We are truthful about ourselves and our offerings.

c. We can be trusted.

d. Our ways and means are proven to produce desired results. What we promote works.

e. We are in public who we are in private.

f. We are holistic in thinking and living, in our being and doing.

g. We strive to live and lead such that those who know us and love us the best (family and friends) respect us the most.

 

7. Significance. We value significance: We live to ‘make a dent in the universe’. 

a. We look outward, beyond ourselves.

b. We work towards things that benefit communities, nations and generations.

c. We are inspired by the thought that our best works will outlive us.

d. We bear in mind that only what is done for God’s glory by God’s grace will last.

 

WHAT’S COOKING & HOW WE’RE SERVING

So now, you don’t only know our menu–the vision and mission–you also know the manner in which we plan to dish it all out. I’m serving up. Take a seat.

 

Oh, J J and the “Revolution”

While I hope Ghana’s former president Jerry John Rawlings does Rest In Peace, his passing has evoked many memories and a slew of strong sentiments–the good, the bad and the ugly. My father was Chief Accountant of the Social Security Bank at the time of J.J.’s ‘revolution.’ I have often touted my dad’s integrity. Here’s one of his recent reflections on how his integrity and God’s grace saved his skin during the days of the ‘revolution’, quite literally.

 

After the apparent unfinished business in 1979, JJ came back onto the public scene by ousting President Hilla Limann on 31st December, 1981. The mindset was people were corrupt; more corrupt than the public acknowledged, and far more widespread.

Soldiers entered our premises where we were staying, at a place called Pig Farm, in Accra. Word must have gone somewhere that our landlady Mame Boatema was hoarding cloth. Her trade was selling cloth at Makola, and there was a concept called “ hoarding”: some sellers used to keep some of the items for sale away from public view, partly in order to create shortages and hence sell what they had at higher prices, and partly, on a much lower scale, in order to pass them on to their favorite patrons and customers.  It did not matter whether the things in your possession were legitimately acquired by you or not; if  the quantity constituted more than a certain perceived number, you were branded as hoarding, and you suffered consequences. Consequences; various consequences, from outright seizure of the items, to sometimes seizure plus beatings.

On this evening, we had closed from the office and were home when all of a sudden soldiers entered our house. We were then occupying the lower floor of a two-storey building, Mame Boatema the wife of the landlord occupying the top floor.  Apparently the soldiers had climbed up, done their search, found nothing and upon descending opened our front door without knocking and entered. Ma gave them a questioning look; I signaled to her to keep calm. They went to every room, found nothing of what they suspected, and left.  

When they left, Mame Boatema went to the entrance of the house and shouted to all who were in hearing range, and somehow addressed to neighbours across the road whom she suspected may have sent false information to the soldiers that she was hoarding cloth, how disgraceful they had turned out to be, seeing that nothing untoward was found in the search.

That was just one domestic scenario. There were several in several places, many receiving beatings etc. Soldiers were all over the place, with an agenda they only knew, but mainly looking for “ enemies of the revolution”: namely people who were profiteering.

I was then chief accountant of the Bank ( SSB), one of the departments under my purview being the Stores. SSB was a very popular bank those days. It had been set up by the late Dr Appiah as a subsidiary of the national pension institution SSNIT, and was intended to help fill some identified gaps in the banking industry. Its department called Consumer Credit Department specifically set up to offer workers loans to buy consumables – fridges, freezers, cookers etc- was very popular with workers. The inflation in the country was not only in double digits but also the changes were so rapid that workers were no longer able to source loans easily to buy their needs. Members of staff felt very much appreciated by members of the public- and apparently also envied and hated by some – notably those who could not access the credit for one reason or the other.

Another aspect of SSB’s uniqueness was its opening of cocoa branches. These were new branches at cocoa farming and buying centres to assist cocoa farmers offer their cocoa sales receipts to the Bank for cash/credit. Prior to this, hard-working cocoa farmers after harvesting and selling their cocoa would only be given sales receipts which they had to hang on for very long periods of time and at the mercy of the traditional banks which were not many to start with, nor operating in thick rural areas. This made the Bank also very much appreciated by cocoa farmers.

In addition to this, warehousing finance whereby importers of goods, usually consumables, could access funds from the Bank usually to finance customs and clearing charges of imports by depositing the products in the Bank’s warehouse and have them released in bits based on how they were selling the items and paying the credit in installments was a very welcome initiative in banking.

The Bank’s warehouse was located at the North Industrial Area in Accra, while the Head Office where my office was was at Kokomlemle. On this occasion, I was told that soldiers had gone to the Warehouse and beaten one of the storekeepers.  I wondered why, but almost immediately added “ If he did not do anything wrong, would they beat him?  Maybe they asked to open the gates for them to see what was inside and he refused.”  Little did I know that I was soon to eat back my own words later that night: being beaten before being heard.

People mingled around the frontage of the Bank wondering what was going on; it was near closing time, and I had also closed and joined the rest of the staff in wonder.  Before long a military vehicle Pinz Gauer pulled up and with a couple of soldiers and policemen at the back drove up to the front of the Bank. While we were all at a loss as to what was up, I noticed I was pointed out and signaled to approach the vehicle. A soldier asked whether I would be able to answer some questions on the items in the warehouse and I confidently said “Yes.”  I was asked to climb into the vehicle. 

It was obvious it was most probable I was not going to drive home myself in my car that evening so I gave my car keys to one of the staff  I identified and climbed in. We drove off, not knowing where they were taking me. We first went to a base near 37 Military Hospital, sat in the vehicle, wondering what was next. After a long time, and with dusk well settled and darkness in the atmosphere, we drove on, me little knowing where the destination was.

While going, some of the soldiers and policemen were exposed their beef as they expressed their disappointment with not being able to get some of the consumer items when they applied. I kept quiet, not being the manager in charge of that credit, but also being very much aware that no amount of defence would assuage their bitterness and anger.

Soon we were to turn into Burma Camp, and deeper into what I later got to know was Gondar Barracks.  “Meat come! meat come!” were shouts that greeted us from soldiers at the camp, and apparently a couple or so other Pinz Guarers already parked ahead of us.  “Meat,” as in reference to people who had been sent to the barracks who would be beaten. The prospect of beating civilians was being likened to enjoying some beef or similar juicy meat. I saw soldiers lifting their boots into the bodies of people, including their groins and any other part of the body they could reach with their legs.

Sooner or later it came to my turn. There was an office not far from the road where the vehicle had parked. When I was called, or rather signaled to enter the office, I descended from the vehicle and I heard one of them ask me to remove my eye glasses. Before I knew what was happening, two hefty slaps landed on my cheeks from behind me.  I tried to make my way to the office, somehow convinced that there would be some respite there. It was like fighting unknown and unseen forces. While I tried hard to force my way to the office, I felt being restrained with some bearing.  Eventually I made my way to the office.

An officer seated at a table asked of my designation . When I told him, it turned out that I was not one they were looking for. They asked me to go back to sit in the vehicle to be driven back. While waiting in the vehicle, some of the soldiers who had become somewhat apologetic said some people had even lost their lives so … apparently to console me that my fate could have been worse.  When we departed to be sent to 37 area to find our way home, I opted to get off as soon as we exited the Burma Camp, and fortunately found a taxi that took me home to Pig Farm. Those were days of curfew: no one was expected to be on the streets from  6 pm to 6 am, later to be adjusted to 9 pm to 6 am.

A member of my staff Aggrey Fynn, himself a retired naval officer who was Stores Manager had also been sent to the barracks. I could only pray as to how he was going to be treated. Nursing pains in the cheeks the next few days and a red eye seemed a small price to pay for what was in store for the country, unknown to many, including even those who appeared to be “ in charge.”

Bank forgeries three years later and how some civilians were shot to death and my escape from it is another story altogether.

 

Reindorf B. Perbi

17 November, 2020

I’m Stepping Down

 

So! This is a sequel to my previous I’m Coming Out blog. In that, I copiously explained how, “Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people.” D.L. Moody once said, “It is better to train 10 men than do the work of 10 men. But it is harder.” He was right.

I am serious enough about this new direction that I’m stepping down as President of ISMCanada with effect from June 2021, Deo volente. When I agreed to this role in March 2013, and officially began in May of that year, my initial arrangement with the Board was a 3-5 year tenure. It’s been almost eight years now! I’ve done double duty. Among other things, I’m happy to have worked with an overhauled senior leadership team to steer the organization to become a Certified Best Christian Workplace, a flourishing organization.

In coming out and stepping down, I’m happy to catalyse, consult for and coach CEOs and other C-level executives in both the marketplace and ministry, as well as continue my speaking/training career which has taken me to some 45 countries of the world. As we launch the YAW PERBI brand, I would like to share our vision, mission, values, unique selling disposition and offerings with you.

 

VISION

At YAW PERBI, we want to see a flourishing global ecosystem of authentic leaders characterised by healthy growth, holistic success and lasting significance.

 

MISSION

Our mission, therefore, is to offer authentic and customized relationships and resources to C-level executives to grow personally, succeed professionally and become significant corporately.

 

YP VALUES

As we go about our vision and mission, our corporate behaviour will be based on the following seven things that are very important to us. We value:

• People
• Authenticity
• Particularity
• Excellence
• Growth
• Success
• Significance

In another blog I go into the fine details of what each value means and how they play out at our company.

 

UNIQUE SELLING PROPOSITION

We know there are a myriad leadership development and executive coaching companies out there. Our bold value proposition is authentically empowering C-level executives for exponential growth in 90 days, success within a year and significance for a lifetime (and beyond).

 

OFFERINGS

What exactly are we offering in terms of products and services? We like to say we LIFECAST, an acronym for providing Leadership, Integrity, Family and Entrepreneurship Coaching Authoring Speaking and Training. LIFE is our content focus and CAST comprises the vehicles for delivering the LIFE. By the way, apart from the ‘C’ standing mainly for executive Coaching, it also often involves Catalyzing and Consulting. Authoring encompasses soft and hard products from (e-)books to courses.

The YAW PERBI brand communicates prestige and authenticity, success and significance.

 

CONCLUSION | CLARITY, NOT CERTAINTY

Even in clearly laying out our vision, mission, values, unique selling proposition and offerings at YAW PERBI, this is not only introducing you to my new brand but inherently providing a lesson for executives, many of whom haven’t clearly laid these things out for the corporations, charities and churches they lead. Even in an uncertain year like 2020, as John Maxwell my mentor says, “Individuals can live without certainty from a leader, but not without clarity. …Your people do not need certainty on every issue; but they do need clarity on every issue.”

I’m out. I’m stepping down. I’ve told you why, when and how. Not everything is certain; but am I clear?

I’m Coming Out

 

I think I know what you’re thinking. I can bet someone’s humming Diana Ross’ 1980 scintillating song I’m coming out by now. It’s quite the hit. I love it. I’m not naive that it means different things to different people, especially the LGTBQ community. I am coming out alright but not that way. Let me tell you how.

 

RECEIVING A GIFT IN THE DARK

Imagine miners 6,500 feet (2km) underground more concerned about the dreariness of being in the belly of the earth than the prospects of oodles of gold ores or uranium deposits waiting to be excavated. There are treasures of darkness, riches stored in difficult places and tough times. Often we are preoccupied with the darkness or difficulty and fail to mine the gold therein.

Like many of you, the global pandemic has kept me grounded, literally. This is the longest I’ve stayed at home, ever!, for as long as I can remember. The lockdown months coincided with a four-month sabbatical from my presidency at ISMCanada, driving me underground. Among other things, I stayed away from FaceBook, Twitter and LinkedIn for almost the entire four-month period. Between the pause of a pandemic and the slowness of a sabbatical, in a mysterious way, I found myself again. I have had such quality family time with my wife of 14 years and six adorable children. There’ve been some good catching up times with my wider family, especially my dad (over Zoom). Friendships I lost 25 years ago have been restored, especially my fellow World Vision Youth Ambassadors from over 50 nations of the world. Companies I founded and neglected, like Mutual Medics, are being revived; my books that have been in demand yet out of print for years are being revised and republished… wow, this year of death has also been the year of resurrection.

Prominent among the treasures of this pandemic cum sabbatical year has been the realization that it’s about time I did less of the work of leading corporations and charities and rather focus on raising world class leaders among C-level executives who will go on to lead many good things and many great people. Of course, I’ve always mentored leaders along the way but I’m putting this on steroids now as well as a laser focus on the C-suite. For in the immortalized words of 19th/20th century YMCA leader and Nobel Peace Prize laureate John R. Mott, “He who does the work is not so profitably employed as he who multiplies the doers.” 

 

OFFERING A GIFT OF LIGHT

I have been blessed with a lot of leadership treasures I can offer to multiple C-level doers to exponentially build great organizations and societies, even nations. After nearly eight years as President & CEO of a Canadian organization with staff from coast to coast in the second largest country on earth (and in Australia), there surely must be something I can offer someone somewhere. When I think of the fact that at 30 years old I was already the Medical Head of a United Nations Level II Hospital in Cote d’Ivoire I wonder if there isn’t a Chief Medical Officer somewhere who could use my experience. They say ‘experience is the best teacher” but my dear father likes to add a caveat: “But the fees are high.” I can think of some CEOs who could use the benefit of my mistakes. Indeed, I would rather pay a few thousand dollars in coaching fees in exchange for a senior leaders’ experience than pay the price of a painful life lesson myself, some of which one may never quite recover fully from.

I remember a young African-Canadian who wanted to get back home to the Motherland to make impact. I am glad I was able to connect her to my large network of movers and shakers on the continent as a Fellow of the Africa Leadership Initiative (ALI). Needless to say, a Fellow gave her a soft landing and she began to make a dent in Africa’s largest economy. By extension, as a Fellow of the Aspen Global Leadership Network there’s literally no place the sun shines that I don’t know somebody or at least someone who knows somebody you might need. My role as a Lausanne Movement catalyst also gives me quite the reach on all six continents.

Even though I’ve been a speaker since my teenage years and been teaching leadership, especially John C. Maxwell’s content, since the early 2,000s (while still in medical school), in 2013 I took the time, trouble and some ten thousand dollars to become an official Certified John Maxwell Team coach, speaker and trainer. My love for leadership won’t leave me alone so I continued with a Masters in Global Leadership at Fuller. It wasn’t until later on that I realized the ‘happy coincidence’ that Fuller was my mentor John’s alma mater. Actually it’s funny how I found out. Dr. Villacorta, one of my professors (originally from Peru) invited me to play soccer with him on one chilly Saturday morning in Colorado Springs. In our casual conversation after the game, en route to the parking lot, that’s when that came up. Needless to day, I was very pleased that my steps had been ordered to Fuller! But I digress.

 

THE BLACK CARD

Yes I love to coach and train in all sorts of leadership genres but as a serial entrepreneur myself in multiple industries from real estate investment to education, business leaders are very welcome to learn from my few successes and many mistakes! As a Black man, the last four years have been particularly painful, fighting racial bias and injustice in Canada in court and witnessing the horror of systemic racism south of the border (in the USA). Hearing the U.S. president calling the nation of my birth a “shithole country” didn’t help the situation; it just added more gasoline to the flames.

I see how many Blacks cannot breathe (tribute to #GeorgeFloyd) and the impediments in the way of even Black executives in multinational companies. I desire to offer them leverage from my experiences. Having founded The HuD Group in Ghana at the age of 25 and grown it into a world class faith-based personal development and leadership training organization with operations in over 20 countries on six continents as its Global CEO, I am eager to particularly provide C-level executives of African descent with the paradigms, processes and tools necessary to maximize their potential, to be world class, take the world stage and make their dent in the universe.

 

 

Speaking of executive coaching in multiethnic and intercultural leadership, which is our current global leadership reality, need I say that I am the first and only Black president of ISMCanada and for four years led the English congregation of the Montreal Chinese Alliance Church?

 

FLESHING IT OUT

So a couple of weeks ago I came out of sabbatical with bang! I am systematically unveiling a new YAW PERBI brand as an Executive Education business that is into leadership development, management training and executive coaching. This coaching, authoring, speaking and training business under the name, YAW PERBI, specializes in everything ‘LIFE’ for C-level executives. LIFE is an acronym for Leadership, Integrity, Family and Entrepreneurship. All of this is interwoven with inspiration and with undercurrents of faith. While there will be physical and electronic products like books and online courses for purchase, this business will mainly be executive services.

In my next blog, I share the vision, mission, values, unique selling proposition and offerings of the new YAW PERBI brand. Did I say “I’m coming out?” Nay, I’M OUT!

Disrespecting Einstein | A note to HR bosses

 

Exactly a week ago, I finished two days of consulting for a flourishing company in Accra that was making two new hires. It wasn’t the first time I was coaching them through the hiring process and chairing the interview panel but this time there was an HR consultant who was excellent in putting everything together, literally setting the table for us all. Meticulous chap who knows his stuff! Because of a five-hour time difference between Montreal (where I’m currently based) and Accra, the 9.30am interview start on Zoom meant 4.30am for me. Well, whatever!

Everyone interviewed was a young, hope-filled university graduate, some as freshly minted as last year. I could tell the hope in their hearts and could see the fire in their eyes to ‘make it,’ here first and in the rest of life, of course! And in fact, they weren’t asking for too much. As usual, not everyone made it. Out of eight interviewees (and this was after whittling down several applications and getting the short-listed ones to fill out pre-interview questionnaires) we had room for just two.

 

POST MORTEM

Now here’s the kicker: the HR consultant’s drafted letter to this group who couldn’t be hired went like this:

Dear Candidate, many thanks for your patience and continuous interest in the role of __________ at __________. After thorough consideration, we are sorry to inform you that you were not successful. We take this opportunity to wish you well in all your future endeavours.

No. I couldn’t let that pass–precisely because of that phrase  have made bold above for emphasis. Words matter. So I asked him, politely, if we could put “you were not successful” in a different way, in a more positive manner? Eg. “Another candidate was preferred?” And that is what we did.

Even the CEO was touched by this. She responded, “Thanks so much for the feed back Dr Perbi. True. We are working with real people’s emotions and lives.” She then went on to recount something I had done in a previous search for a C-level executive for the same company. She wrote, “ I remember the special messages you sent to each one of the candidates who did not make it, accompanied by a summary of their performance [so they could improve, work on themselves] and a prayer for them during the previous selection process. I was touched and l believe most of them appreciated the gesture.” Indeed they had felt so valued and encouraged, some wrote back to say thank you! It almost didn’t matter that they had not been picked for the role. With that buoyancy, I bet they went on to be and do great things elsewhere.

 

DISRESPECTING EINSTEN

From time immemorial leaders have misjudged the capabilities and potentials of others; sometimes in an outrightly comical fashion (only on hindsight, of course!) When in 1898 Albert Einstein applied for admittance to the Munich Technical Institute he was rejected because (read this slowly) he would “never amount to much.” Consequently, instead of going to school he went to find work at the Swiss Patent Office where he was employed as an inspector and with his extra time, refined his theory of relativity. As they say, the rest is history.

 

MY POINT?

Ask yourself: how would I act differently if I knew for sure this was an Einstein sitting in front of me? People are not just human ‘resources’, like cogs in a wheel. They are human beings. They have emotions, identity and purpose. Each bears the imago Dei (the image of God) and in the phraseology of Büber, must be treated as a ‘Thou’; not an ‘It.’ If for nothing at all, in respect for their Creator and in honour of their boldness to apply, to step into the ring, to do something with their lives. You certainly don’t want to meet them somewhere else in life and be ashamed of what you thought of them, how you spoke to them or handled them. They might even be in a position to hire or fire you someday. You may very well be disrespecting Einstein.

How to Eat an Elephant

 

“The world has entered an era of the most profound and challenging change in human history. Most of our children are not prepared, and we know it. Parents around the world see the change and know that the traditional three R’s–reading, writing, and arithmetic–are necessary; but not enough. Their children need to become far more responsible, creative, and tolerant of differences. They need to increase their ability to think for themselves, take initiative, get along with others, and solve problems. Business leaders are not finding people whose skills and character match the demands of today’s global economy, including strong communication, teamwork, analytical, technology, and organizational skills. They need young people who are self-motivated, creative, and have a strong work ethic. How will we bridge this ever-widening gap?” (Leader in Me blurb)

 

In my previous blog, I highlighted the current global leadership crisis epitomized by the likes of U.S. president Donald Trump. Yet even over a decade ago, leadership gurus like Stephen R. Covey (of The 7 Habits of Highly Effective People fame) uttered the above words, speaking of an era of challenge our children are unprepared for. The present leadership crisis has been brewing for a long time. If we do nothing about it, we’ll be setting our world back generations, and for generations to come. So how in the world are we going about it, growing leaders from childhood? I’m glad you asked.

 

THE ROLE OF LIT

Perbi Cubs Library Service through their book collection, activities and Lions Inspire Cubs programs inspire and empower children to be ready for leadership and impact. The Lions Inspire Cubs program has featured Lions (Leaders making impact in society) like Dr. Ahitey Trebi-Ollenu, a Robotics engineer at NASA.

 

The final element of this attempt at raising young, holistic leaders is the newly-launched Lions in Training (LIT) track which results in medallion awards for Cubs. As a firm, YAW PERBI is working with Perbi Cubs  from the  grassroots with children at home and in school. We consult for Perbi Cubs, providing the theoretical basis and praxiological framework, breaking down high level leadership concepts into small bits to deliver leadership development to 7-14 year-olds. After all as huge as it is, even an elephant can be eat. But how do you eat an elephant? Bit by bit.

 

ROLE OF PARENTS IN LIT 

I have often said that, “Charity begins at home, so does leadership.” Parents are not only the primary caregivers of children but their primary leadership coaches as well. Of a truth, “the hand that rocks the cradle rules the world.” So together with parents, every quarter we focus on three core areas that when gotten right will have a significant change/impact in the lives and leadership of these Cubs. Every Thursday, parents receive an email to evaluate how the child did that week as leader. These three core areas of evaluation focus on various everyday practical actions and inactions of the Cubs at home and in school.

 

LEADERSHIP BADGE

So after digesting tonnes of leadership articles and books and studying global leadership even at the graduate level, I have come to the conclusion that although there are over 360 documented definitions of leadership, leadership is basically responsibility, service and influence. The easiest way for a child to understand a ‘big word’ like responsiblity is response-ability.

This diagram (above) may seem simple but it is one of those things referred to as simplicity at the far end of complexity. It looks deceptively simple but has come through after a lot of complex thinking processes.

 

ON YOUR MARKS…

So for this quarter, this is how the children are being observed, encouraged and evaluated as Leaders in Training (LIT) in practical terms:

A. Responsibility is response-ability: 

1. Cub chooses to do the right thing without prompting.
2. Cub is able to take charge of getting their school work done.
3. Cub does not blame others for their circumstances.

B. Service is being of use to others:

1. Cub is helpful at home and school.
2. Cub willingly does their chores.
3. Cub does not boss other people around.
4. Cub uses their talents/gifts to help others or make their lives better.

C. Influence is producing effects on others:

1. Cub exerts positive peer pressure.
2. Cub affects the actions, behavior or opinions of siblings and friends in a good way.
3. Cub sounds convincing in expressing their opinion.

 

CUBS CAN EAT ELEPHANTS

“So how do you eat an elephant?” my father would ask our little selves when we were just waist-high and get us head-scratching. If such a complex phenomenon like photosynthesis can be taught at the PhD level but also broken down so simply and taught at nursery (pun intended), then leadership can too. So even lion cubs can eat elephants. How? Little by little, bit by bit, one bite at a time.

His Hair and Our Beards: Trump, a Global Leadership Crisis and our Children

 

“Stopping Trump is a short-term solution. The long-term solution, and it will be more difficult, is fixing the educational system that has created so many people ignorant enough to vote for Trump.” (Andy Borowitz, a satirist)

 

Let me begin with a disclaimer: I do not subscribe to the notion that everyone who voted for Trump is ignorant. That would be an unfair characterization. Politics is more nuanced than that. I say there are at least 3 Ps that go into one’s choice, none of which is perfect in any political party and hardly are all three aligned with what is Biblical: the PERSON (as in flag bearer), the PARTY and the POLICIES.

Having said that, how did the most powerful nation in the world end up with such a leadership crisis? I’m not just talking about the nail-biting U.S. electoral college vote count last week and the current situation where a winner has been projected but the incumbent hasn’t gathered what it takes to concede and congratulate. I speak of four years ago when America had to choose between two wannabe leaders of the free world both of whom the electorate had serious reservations about! America was caught between the red devil and the deep blue sea.

And the last four years have portrayed nearly everything I’ve been taught that leadership is NOT exhibited by the man in the White House. Is it competence in inspiring confidence about the Coronavirus pandemic and quenching it or a character of what is good and right and true or care and respect for ‘the other’? Competence, character and care constitute the DNA of leadership. Of course Trump did do some good things. I have even admired his non-political-correctness and tough skin in forging ahead buoyed by the courage of his convictions (no matter how misinformed I think they might be sometimes). By and large, however, I have had to repeatedly tell my children too many things about Trump that leadership is NOT.

 

THE VAN JONES MOMENT

When I saw Van Jones weep on television that as a parent the defeat of Trump and the elevation of Biden is a testament to the fact that character matters in life and leadership, I very much identified with that. Character matters. Truth matters. Decency matters. And one would think the white evangelical church in America would know better than a journalist.

If the one country that has produced the most world-impacting heads of states, Nobel laureates (390 of them; the UK which is next is at 135), stellar entertainers and astounding professional athletes could face such a gaping leadership crisis then the rest of the world had better watch out. In my Twi language from Ghana, there is a saying that when you see your neighbor’s beard on fire, you had better quickly fetch a bucket of water and place it beside yours (well, hopefully after you’ve helped him doust his!)

 

OF SHITTY STORIES & SHIT HOLE  COUNTRIES

The S word is one that isn’t in my vocabulary. Permit me to get into the gutters in this little stretch so we both appreciate the abyss leadership sunk into these last four years. When Trump was elected I was hopeful. My family’s explanation to a United States border agent that we were crossing over from Canada to upstate New York to check on our investment property had been described by this kid in the border cage as “Such a Shitty Story.” When I wrote about that in January 2017, I was hopeful that a Trump presidency would catalyze the noble dreams Martin Luther King Jnr. had for his four little children (and my six) and not turn into the nightmare many feared. The latter has happened. Blacks still can’t breathe in 2020, George Floyd’s slow slaughter being the epitome of that.

As one born and raised in Africa I have long experienced firsthand that “everything rises and falls on leadership.” Whether as a young medical doctor in Ghana seeing patients die who shouldn’t have or as a United Nations peacekeeping soldier in Cote d’Ivoire beholding with my own naked eyes the ravages of war, there is no other one word that summarizes all that’s wrong with my continent as ‘leadership.’ The sad socioeconomic state in the midst of abundance earned us the disparaging title of “Shit hole countries” by President Donald Trump who ironically has gone ahead to look, sound and act in the very manner people who have misled, unled, disled Africa have.

 

START EARLY

Leadership is a sacred trust. Twenty years ago I was so concerned that leadership knowledge and mindset, character and skills be acquired early that I co-founded The HuD Group to intervene at the youth level and change the African narrative. Nearly 20 years later I am still convinced that leadership development and training must start early but even earlier: with children. And it begins by calling them “cubs” who will grow into lions and not “kids” who will grow into billy goats gruff (or the trolls in that fairy tale, for that matter LOL).

While at my executive education company that bears my name, YAW PERBI, we’re intervening at the C-Level, Perbi Cubs Library Services is beginning from the very roots: with children and from our homes and schools. I’ll tell you why we launched the Lions In Training (LIT) Track at Perbi Cubs only a couple of weeks ago (although we’ve been dreaming about this for a long long time).

 

 

WHY LIT?

LIT is the collective attempt of Perbi Cubs and parents who are preparing the next generation to meet the great challenges and opportunities of the twenty-first century and thrive! The LIT track is to help groom our Cubs into holistic Leaders (Lions). The Perbi Cubs reading community knows that the future of our reading Cubs is promising because of the world of opportunities opened to them every day as they open books to read. For sure, readers are leaders.

Reading, however, is necessary but not sufficient.In this light, Perbi Cubs desires to partner parents to nurture Cubs in relevant soft skills that will take them places and form them into young well-rounded leaders of great impact. Research shows that a leader is developed over the entire course of their life: from womb to tomb. It is never too late to start teaching, learning and applying leadership skills to everyday life.

Next, I’ll show you HOW we’re going about it. For now remember, Trump’s orange hair is on fire; we all had better get a bucketload of godly, effectual leadership to sit by our beards!

 

*NB: YAW PERBI serves as consultant, coach and trainer for Perbi Cubs and is not involved in the day to day management of this groundbreaking social enterprise. If you require YAW PERBI’s assistance in executive coaching, management consulting or leadership training reach out to yawperbi@gmail.com.

Youth Power!

Sixteen years ago I subtitled my ‘Youth Power!’ book, “unleashing the potential of the most powerful people on earth.” This pandemic year is giving us ample proof.

The recent George Floyd protests in the United States of America and around the world and current #EndSARS campaign in Nigeria against notorious police brutality have reignited my convictions about Youth Power!, well-documented in a 2004 book by that title. “This [#EndSARS] protest has been largely driven by young people,” I just heard from a CNN report.

YouthPower! is a revolutionary paradigm which seeks to start a fire in Young People for them to get their act together and do something significant with their lives…Now! For the last 16 years I have “been preoccupied with looking for evidence of Youth Power! all over the world and in all spheres of human endeavour since introducing that paradigm-shifting concept” in the mid 2,000s. Some other books that I have written to document such stories have included 15 Inspiring Young People and 15 Successful Global Businesses Young People Built, from Amazon to Time magazine.

 

 

 

 

Young people have a lot going for them; youth have a lot of power! First, the numbers–there are more young people on earth than ever before in the history of the world! And that is power. But wait, there’s more. Young people have influence, the ability to control people and situations–even holding governments to ransom. That is power. Young people have incredible talents and special abilities which peak at this time of their lives. We have seen how they have utilized their tech savviness and power of mobilization to literally get the government of Nigeria to dissolve the said Special Anti-Robbery Squad (SARS) they’re protesting against on 11th October 2020. Shall we talk about the sheer passion, strength and energy of youth? Throughout the history of the world, young people have touched, shaped and shaken the world in politics, academics, business, sports, arts/entertainment etc.

More often than not, though, all this power is stored in the form of potential. The rest of the book Youth Power! is full of keys to unlocking all this power in terms of principles, the proto principle, purpose, planning, preparation, people, places, practices, pruning puny behaviours and ultimately how all of this results in pay.

 

YOUTH POWER! IN AFRICA

In 2005, the year after Youth Power! was published and widely distributed in Ghana, I was on a break in South Africa, after failing my final year medical school exams in Surgery. A pilgrimage to Soweto inspired me to write “a historical and tourist account of how Youth Power! that broke the back of apartheid in South Africa.” That sequel is entitled “Youth Power! in Soweto.” For the whole year I served as a doctor-captain with the United Nations Operations in Cote d’Ivoire, it was my joy and pleasure to walk scores of Ivorian Young People at the Université de Bouaké through the paradigm and practice of Youth Power! They even run a contest, translating the book into French.

Today’s protests remind me of the eternal words of one of the young student protestors back in apartheid South Africa in the late 1970s. You can see those words becoming flesh in today’s young protestors also, from Washington to Lagos:

“Our parents are prepared to suffer under the white man’s rule [or any form of injustice and brutality for that matter]. They have been living for years under here laws and they have become immune to them. But we strongly refuse to swallow an education [or whatever] that is designed to make us slaves in the country of our birth.”

 

As I participate in hash tagging, donating and encouraging the strong network of The HuD Group (publishers of the original Youth Power!) in Nigeria and around the continent of Africa to keep pressing for positive change, I look forward to adding to the thick annals of Youth Power!, yet another sequel: the contemporary history of Youth Power! in Nigeria.